Increase in Landscaping Services driving Lawn Mowers Market in Europe


Arizton’s recent research report on the lawn mowers market in Europe provides a comprehensive study, trend forecasts, and competitive analysis. This research report offers a detailed analysis of market segmentation by products (walk-behind mowers, ride-on mowers, and robotic mowers), fuel types (gas-powered, electric-powered, manual-powered, and propane-powered), end-users (residential, professional landscaping services, golf courses, and government & others),  other types (blade type, drive type, start type), and geography (UK, Germany, France, Spain, Italy, Sweden, Switzerland, Belgium, and Netherlands). Deere & Co, Honda Power Equipment, Husqvarna, Kubota, MTD Products, Bosch, STIGA, and The Toro Company are identified as the leading vendors in the Europe lawn mowers industry.

The lawn mowers market in Europe is expected to reach around $12 billion by 2024, growing at a CAGR of around 5% during 2018–2024.

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The Europe region has high growth potential due to the factors such as –a wide base of the tech-savvy population, growth in per capita disposable income, stabilizing EU economy, initiatives toward green projects in EU and the launch of Horizon 2022, which is aimed at securing Europe's global competitiveness, and the penetration of low-cost robotic mowers from China.

The leading trends and drivers of the lawn mowers market in Europe are discussed below:

Growth of the Landscaping Industry

The need to increase the aesthetic appeal of lawns and gardens in commercial and residential properties has increased the popularity of landscaping services worldwide. The construction of decorative structures, ponds, patios, and green winding paths is gaining traction in the outdoor landscaping market across the world. The construction of new residential properties will propel the demand for landscaping services, which, in turn, will help to replace old lawnmowers. The replacement of old lawn movers with new and advanced one is expected to boost the demand for modern lawn mowers and robotic lawn mowers. The replacement demand for lawn mowers constitutes about 40−60% of the overall market revenue in Europe. Customers are outsourcing their landscaping services for maintaining corporate, institutional, and residential areas. The demand for yard and lawn care services is also increasing from the non-commercial end-user segment due to the increased disposable incomes. In 2018, the overall (professional and domestic) landscaping services market in UK was valued at $5.9 billion, which was estimated at 0.6 billion in 2016. The garden and ground maintenance services segment accounted for about 38−42% share in 2018. The establishment of new golf courses, amusement parks, and public gardens is also increasing, resulting in the steady revenue generation through landscaping.

Shifting Consumer Focus toward Smart Technology

A smart home,which is a residential extension of building automation, is a home that provides integrated centralized control of individual systems such as small appliances, consumer electronics, environmental control systems, and building components. Several appliances and household equipment in homes are connected by cables and electric wiring, and there are wireless modes of communication. Robotic lawn mowers could become an integral part of a smart home. The enhanced connectedness and the ability to converge robotic technology with the smart home concept have been witnessing an acceptance among modern-day tech-savvy end-users. A smart robotic lawn mower is characterized by intelligent visual navigation and its ability to integrate with the internet and control through smartphone applications. A smart robotic lawn mower falls under the category of smart appliances that allow customers to monitor, control, and perform mowing on a regular basis from a remote location. The market is expected to witness rapid growth in the future due to the incorporation of the Internet of Thing (IoT) in robotic lawn mowers, the integration of smart voice-assistants, and the increased awareness of connected devices among end-users. LG announced its robotic lawn mower CES 2017, which will work with both Google Assistant and Amazon Alexa and has a GPS tracking system.

AGCO, Alamo Group, AL-KO, Ariens Company, AS-Motors, Bad Boys Mowers, Black + Decker, Blount international, Bobcat Company, Briggs & Stratton, Carraro, Chevron Group, Cobra, Einhell Germany, Emak Group, ErkuntTraktorSanayii, E.ZICOM, Generac Power Systems, Greenworks Tools, Gtech (Grey Technology), HangZhouFavor Robot Technology, Hayter Ltd, Hitachi, Hustler Turf Equipment, Linea Tielle, LG, Lowe's Corp., Makita Corp., Mamibot, Masport, McLane Manufacturing, Mean Green Products, MilagrowHumanTech, Moridge Manufacturing, Ningbo NGP Industry, Positec Tools (Worx), SCAG Power Equipment, Schiller Grounds Care, Shibaura, Snow Joe, STIHL, Sumec (Yard Force), Swisher Acquisition, Techtronic Industries, Textron, The Kobi Company, Turflynx, Yamabiko, Zhejiang Tianchen Intelligence & Technology, Zucchetti Centro Sistemi (ZCS) are the other prominent players in the Europe lawn mower industry.

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The complete overview of the latest market research report on the Europe lawn mower market by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges, and provides market sizing and forecast for major geographical regions and key countries.

Check out the latest market research report: Global Lawn Mowers Market – Comprehensive Study and Strategic Analysis 2019-2024

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