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Lawn Mower Market Size, Share, Trends Analysis Report by Product (Walk-behind Mowers (Reel/Cylinder Mowers, Self-propelled Mowers, Push Mowers, Hover Mowers), Ride-on Mowers (Standard Ride-on Mowers, Zero-turn Mowers, Lawn Tractors, and Garden Tractors), and Robotic Mowers), End-users (Residential Users, Professional Landscaping Services, Golf Courses, Government, and Others), Fuel Type (Manual-powered, Gas-powered, Propane-powered, Electric-corded, and Electric-cordless), Distribution (Retail (Specialty Stores, Mass Market Players, and Dealers & Distributors) and Online), Other Types (Blade Type (Cylinder, Standard, Mulching, Lifting), Drive Type (AWD, FWD, RWD, and Manual) and Start Type (No start Required, Keyed Start, Push Start, and Recoil Start)), and Geography (APAC, North America, Europe, Latin America, and the Middle East & Africa), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020-2025
|MARKET SIZE (REVENUE)||USD 38 BILLION (2025)|
|Annual Growth Rate||4 % (2020–2025)|
|MARKET SIZE (VOLUME)||52 MILLION UNITS (2025)|
|Market Segments||Product (Walk-behind Mowers (Reel/Cylinder Mowers, Self-propelled Mowers, Push Mowers, Hover Mowers), Ride-on Mowers (Standard Ride-on Mowers, Zero-turn Mowers, Lawn Tractors, and Garden Tractors), and Robotic Mowers), End-users (Residential Users, Professional Landscaping Services, Golf Courses, Government, and Others), Fuel Type (Manual-powered, Gas-powered, Propane-powered, Electric-corded, and Electric-cordless), Distribution (Retail (Specialty Stores, Mass Market Players, and Dealers & Distributors) and Online), Other Types (Blade Type (Cylinder, Standard, Mulching, Lifting), Drive Type (AWD, FWD, RWD, and Manual) and Start Type (No start Required, Keyed Start, Push Start, and Recoil Start))|
|Geographic Analysis||North America, Europe, APAC, Latin America, and Middle East & Africa|
|Countries Covered||US, Canada, UK, Germany, France, Italy, Spain, Sweden, Switzerland, Belgium, Netherlands China, Japan, South Korea, Australia, Brazil, Mexico, Argentina, South Africa, UAE, and Saudi Arabia|
The global lawn mower market size to be valued at USD 38 billion by 2025, growing at a CAGR of 4.50% during 2020-2025. The global lawn mower industry is expected to witness surging demand during the period 2019−2025. With the increase in spending toward professional landscaping services, connecting lawn mowers with IoT, and developing sustainable cities, the demand for lawn mowers is anticipated to grow. Further, the increase in leisure activities, such as golf, is growing in Europe, North America, and the APAC, fueling the market growth.
The global supply chain of garden products such as lawn mowers, finished goods, parts, and accessories has been facing disruptions since the outbreak of the COVID-19 pandemic. OEMs depend on a complex global supply chain, which is mostly dependent on China. Though garden product manufacturers keep sufficient inventories of mowers and related accessories, and markets such as the US are witnessing stable demand in garden machinery, the overall impact of COVID-19 on the commercial lawn mower market remains negligible.
This research report includes a detailed segmentation by
Walk-behind mowers have been preferred in the landscaping market largely as they translate to fewer emissions and lower fuel use. These mowers are commonly used to decorate and preserve gardens, lawns, and yards in less than 10,000 square feet of yard area. They are commonly used in industrial and residential gardens, public parks, industry, and institution gardens. Spending on preserving the environment in lawns and gardens is growing in the recent period, which is expected to boost the market for walk-behind mowers.
The ride-on lawn mower market is witnessing a significant rise in demand among professional and semi-professional users worldwide. Increasing diversification coupled with demand for the increase in the equipment inventory's reliability is expected to contribute to a long-term value for professional landscapers. These mowers are used in large and medium-sized lawns, particularly in equestrian establishments, sports stadiums, universities, golf courses, and commercial estate properties. They are particularly popular in Europe, where energy efficiency has long been a part of government measures.
The robotic lawn mowers market in Europe is expected to gain more momentum in the coming years, which, in turn, is predicted to disrupt the adoption rate of walk-behind-mowers. The growing adoption of robotic lawn mowers is expected to affect the market for walk-behind mowers adversely. It is anticipated that domestic robots' growing success and the development in robotics technologies will produce sluggish demand for the walk-behind mower market during the forecast period.
In 2019, the residential end-user segment dominated the market. The market growth spurt is expected to come from the growing adoption of robotic lawn mowers in the US and the UK. Though robotic variants initially struggled to make a presence among households in these countries, these units have silently penetrated the households. Several vendors have been offering tailor-made products suited to these regions. Factors such as storage, portability, performance, and safety are the deciding factors for residential end-users.
Key factors driving the professional/commercial segment's growth include innovations, legislation, technological advances, change in consumer behaviors, and purchasing culture. Increasing innovations such as mobile-based services enable landscapers to perform operations effectively. Companies can collaborate with virtual & interactive landscape design software companies to add more value to their products. This allows companies to remain competitive in the market and maximize their profits. North America is one of the most urbanized landscapes globally, specifically in the US and Canada. Rapid urbanization in the region drives the focus on maintaining biodiversity and the fragile eco-system. Thus, the popularity of landscaping in this region fuels the growth of the commercial lawn mower market.
Gas-powered lawn mowers dominated the market with shares of over 79% and 69% in revenue and unit shipment, respectively, in 2019. The increasing demand for lawn and yard landscaping is expected to expand the segment during the forecast period. The electric-powered lawn mower segment is likely to grow owing to the increasing demand for eco-friendly lawn mowers during the forecast period. Hybrid mowers are expected to gain popularity with the combination of battery and engine-powered technology and gas and battery-powered technology due to the existent noise and emission challenges expected to increase in the future. While battery will be the main source of power, small combustion engines are expected to supplement power alternative fuel, and power sources such as propane and solar will become mainstream. Technology such as digital electronic ignition and electronic fuel injection (EFI) are being incorporated in liquid-cooled units instead of air-cooled units as they have operating temperatures that are a lot more consistent.
While gas-powered and electric mowers have been around for the longest time, battery-powered mowers are relatively new. The preferred source of power is usually dependent on the land's size to be mowed and the environment. Gas-powered equipment has been conventionally used globally and is de-facto pieces of equipment used by landscapers as they are versatile. However, electric and battery-powered mowers are limited to specific models and find a high adoption in developed countries.
The global manual drive lawn mower segment is expected to reach $1.22 billion by 2025. Europe and North America are expected to grow at a steady pace during the forecast period. The global RWD lawn mower market is likely to reach $15.73 billion by 2025. The application of rear-wheel drives to perform mowing uphill, and side-hills is expected to influence the segment growth. In terms of unit shipments, the FWD segment is expected to reach 15.11 million units by 2025. FWD drive mowers can have better maneuverability than AWD and RWD mowers. A front-wheel-drive is ideally suited to flat terrain with no barriers, including trees. Europe and APAC are likely to grow at the highest CAGRs during the forecast period. The AWD segment of the global lawn mower market witnessed shipments of 9.22 million units in 2019. The shipments are expected to reach 12.26 million units by 2025, growing at a 4.86% CAGR. All-wheel drive mowers (AWD) deliver power to four wheels, ensuring maximum stability up and down hills and over muddy turf. They use an auto propeller control mechanism that automatically detects and adapts for optimum convenience and ease to the users walking pace. In terms of unit shipment, the segment is expected to reach over $12.25 million units by 2025.
The distribution environment is rapidly evolving, with systems and processes being upgraded at a rapid pace. With the lawn mower market being highly time-sensitive, distributors are increasingly focusing on extending their reach to improve the speed to market maintenance parts and services. In 2019, the retail segment contributed to the highest market revenue to the global lawn mower market. The online segment faces strong competition from the retail segment because of the entry of traditional garden equipment vendors in the market, which has increased the visibility of lawn mowers on store shelves across the world. Many retail players such as Sears, OBI, Wal-Mart, Tesco, Best Buy, and Costco have started to stock and showcase their products in their retail outlets, leading to an erosion of the market share of the online segment.
North America is expected to observe a high demand for commercial lawn mowers worldwide. An increasing number of policies and programs focusing on greenery in public spaces are projected to affect the US market significantly. Several commercial clients will probably opt for eco-friendly methods to support sustainability efforts. Several industry players emphasize the implementation of environmentally sustainable alternatives that produce fewer toxic emissions and superior and improved efficiency. The share of gas-powered garden products remains almost unchanged. However, the market has been witnessing increased demand for cordless equipment. The disadvantages related to corded equipment such as electric hazards (electrocution and tripping off) and limited mobility are boosting the demand for cordless products. Further, other vendors are strengthening their presence in the region. Increasing competition in the market is propelling vendors to constantly introduce new lawn mowers, which employ advanced technology and are more efficient than their predecessors.
The global lawn mower market is moderately fragmented, with several local and global market players. As consumers expect constant advances and upgrades in garden equipment, the increasingly changing economic environment could harm vendors. While the market is characterized by diversified international vendors and a few regional vendors as foreign players will expand their market footprint, it would be increasingly difficult for regional vendors to compete with them, particularly in terms of technology and customer base. A rise in product/service expansions, technical advances, and M&A are expected to exacerbate industry competitiveness. Deere & Co., Husqvarna, Kubota, MTD Goods, STIGA, & The Toro Group are among the major vendors in the global commercial lawn mower market. Several players offer a wide variety of gardening equipment to achieve economies of scale. The market concentration in developed countries such as the US and other Western European countries is high. Simultaneously, the demand is nascent in emerging economies such as India due to the entry of many foreign brands into these countries.
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