The innovation in portable in-vehicle air purifiers and smart purifiers is one of the key factors fueling the growth of the car air purifier market.
According to the latest Arizton's market research report, the in-vehicle air purifier market to reach over USD 2 billion by 2026, growing at a CAGR of around 11% during the forecast period.
Car Air Purifier Market Growth Analysis
The innovation in portable in-vehicle air purifiers and smart purifiers is one of the key factors fueling the growth of the car air purifier market. Many developing countries such as China, India and Saudi Arabia where car ownership occurs at a very young age. These increase in young population to drive the development of technologies in the car such as car air purifier. Many players are partnering with various automotive brands to provide air purification systems in their latest model due to hike in demand. Car air purifiers help in eliminating dust particles, mists, smoke, and other harmful gases from the atmosphere thereby, propelling the growth of the car air purifier market across the globe.
Interesting Facts to Know:
- Sharp, one of the major vendors in the car air purifier market tied up with Honda, Nissan, and Toyota in October 2020.
- The consumer base in the car air purifier market has expanded from personal vehicles such as sedans, SUV’s to heavy commercial as well.
- Philips air purifiers consist of patented vital shield IPS technology with multilevel filtration. In November 2020, Philips launched its new air purifier series (800 series), expanding its air purification product range in the market.
- Market Size & Forecast by Revenue | 2020−2026
- Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities
- Segmentation – A detailed analysis by application, aftermarket distribution channel, technology, end-market, product, and geography
- Competitive Landscape – 3 Key Company Profiles and 20 Other Prominent Vendors
North America is Leading the Global Car Air Purifier Market
The rising incidence of air pollutions is fuelling the demand for air purifiers in the North American region. The rise in the ozone air pollutants in one of the increasing pollutants in the region and is expected to boost the demand in the car air purifier North American market. Players are providing value packs for replacement of filters with the car air purifier. The market in North America is highly competitive as air purifiers and automotive electronics companies are innovating their product with new upgraded technologies and entering into other markets such as in small portable car air purifier.
Strategies Adopted by the Players in the Global Car Air Purifier Market
The competition among the players in the car air purifier market is high, due to the presence of various manufacturers in this industry. Since the entry barriers are low, car air purifier market is more flexible for the new players to enter into this market. Mergers and acquisitions can help the car air purifier companies to extent their penetration level and expansion strategies. This in turn, is expected to be the key success factor for the industry. Immense opportunities are flourishing for the market players to expand their business in highly populated areas. The players are trying to outplay the competition through price points, providing discounts, and enhancing features such as smart air purifies and higher after-sales services than their competitors.
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