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Germany to Witness Highest Incremental Growth in Europe Robotic Lawn Mowers Market

Published date : Jul-2019

Husqvarna, STIGA, ZCS, and Robert Bosch are the leading vendors in the robotic lawn mower market in Europe


Arizton’s recent research report on the robotic lawn mower market in Europe provides market provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the market by lawn size (small, medium, and large), end-user type (residential users, professional landscaping services, and golf courses and others), technology (smart and non-smart), distribution (retail and online), and country (Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and UK). The research report offers market share interms of volume (million units).

The robotic lawn mower market in Europe is expected to reach over $1.5 billion by 2024, growing at a CAGR of around 13% during 20182024.

Robotic lawn mowers are autonomous robots used to mow lawns, yards, gardens, parks, golf courses, and other commercial spaces. The convergence of robotic lawn mowers and IoT is a major trend witnessed in the lawn mower market. Several European countries have come out of the Eurozone debt crisis recently, the pent-up demand for the replacement of old lawn mowers is fueling the growth of robotic lawn mower market in Europe.

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The robotic lawn mower market in Europe is divided into five major segments - lawn size, end-user type, technology, distribution, and country.

The residential user segment is the major end-user of robotic lawn mower market in Europe

Europe is the world’s largest market for robotic lawn mowers and the second largest for garden equipment. The growing interest in backyard beautification is propelling the demand for lawn mowers in Europe.Robotic lawn mowers are used to mow, prune, and trim lawns, gardens, and yards. In 2018, the residential segment dominated the robotic lawn mower market in Europe with 92% market shares in terms of value.The market growth spurt is expected due to the rising adoption of robotic lawn mowers in one of the world’s largest garden equipment markets – the UK. The Netherlands garden equipment market witnessed the demand for robotic lawn mowers due to the growth in residential construction.

Small-sized lawn mowers are gaining popularity due to the presence of small lawns and yards in Europe

Robotic lawn mowers with the capability of mowing lawns less than 32,300 sq. ft. (3,000 sq. m.) in size are witnessing increasing adoption among residential owners. Several households in Europe buy small-sized robotic lawn mowers as they fit their requirement. The average lawn size in the US is about 1/5th of an acre or 8,700 sq. ft, while it is about 3,650 sq. ft. for several European countries. Individual end-users working on less-intensive, smaller gardens consider price and often credit facility over quality. In 2016, Husqvarna launched Automower 315 for complex and small lawns (0.33 acres/14,000 sq. ft./1,350 sq. m.).Robomow (acquired by MTD Products in 2017), introduced a smaller version, RX series for smaller lawns in 2017.

Germany is likely to witness the highest incremental growth during the forecast period

In Germany, the traditional lawn mower market is reaching its maturity with new sales requiring to be driven by introducing innovative lifestyle products such as robotic lawn mowers in the market. The number of households is growing steadily with increasing immigration, and the trend towards smaller households with small lawns is also growing. These favorable demographic factors are playing an important role in fueling the growth ofrobotic lawn mower market in Europe. German consumers are tech-savvy, they prefer quality products with advanced features. With advances in technology, vendors are adding new features to lawn mowers that can them autonomous. Husqvarna, STIGA, ZCS, and Robert Bosch are the leading vendors in the market in Germany. Lawns have widespread prominence in Germany due to historical conversions of native landscapes into lawns, thereby accounting for the largest mowers market in Europe. The popularity of robotic products has shot up in Germany as they have increased their utility in handling rough and large lawns on slopes with GPS-assisted navigation.

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Honda Power Equipment, Husqvarna, MTD Products, Robert Bosch, STIGA, and ZCS are identified as the prominent vendors in the robotic lawn mower market in Europe.

The complete overview of the latest market research report on the robotic lawn mower market in Europe by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges, and provides market sizing and forecast for major geographical regions and key countries.

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