This market research report on Europe robotic lawn mower market offers analysis on market size and forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by (small, medium, and large-sized), end-users (residential users, professional landscaping services providers, and golf courses and others), technology (smart robotic mowers and non-smart robotic mowers), distribution (retail and online stores), and by country (Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and UK).
The growing convergence of robotic mowers and IoT is a major trend witnessed in the Europe lawn mower market
The market is witnessing an inclination toward simpler and more intuitive integration and collaboration systems. Vendors are increasingly trying hard to make robotic lawn mowers user-friendly and smart. For instance, Husqvarna has its GARDENA Smart System featuring the Gardena smart Sensor, the Gardena smart Water Control, and the Gardena smart Sileno. This smart system allows end-users to constantly monitor their lawns and gardens through mobile applications. The integration of smart voice-assistants in these mowers has taken the competition to a whole new level. LG, which announced its robotic lawn mower in 2017, unveiled it at the 2017 IFA consumer electronics in Berlin, Germany.
Also, factors such as a large base of tech-savvy population, growth in per capita disposable income, initiatives toward green projects in EU, and the launch of Horizon 2022 are a few major drivers that are expected to increase growth potential of the Europe robotic lawn mower market.
Increasing emphasis on green roofs, which help to cool the environment, insulate infrastructure and buildings, and reduce air pollution, has improved the sale of robotic mowers in Europe.
Global vendors with the vast infrastructure and R&D support are rapidly expanding their footprint in the Europe robotic lawn mower market. They are competing in terms of reliability, technology, and price. The competitive environment in the market is likely to intensify further with an increase in product/service extensions, technological innovations, and mergers and acquisitions. The Europe robotic lawn mower market by revenue is expected to reach over $1.5 billion by 2024, growing at a CAGR of approx. 13% during 2018–2024.
The market research report includes detailed market segmentation by lawn size, end-user, technology, distribution, and country.
Europe Robotic Lawn Mower Market: Lawn Size
Small-sized mowers are dominating the Europe robotic lawn mower market as they easily fit into small lawns and yards of the European households. They are highly popular among residential end-users. Several new entrants are launching their products in this segment given their high market potential and lucrativeness.
The growth of middle-sized automatic lawn mower is slow across the region; however, it is expected to witness growth in the professional landscaping services segment during the forecast period. Husqvarna, STIGA, ZCS (Ambrogio), Yamabiko Europe (Belrobotics), and Robomow (MTD Products) are a few known vendors catering to the middle-sized segment.
The demand for large-sized lawn mowers is rapidly increasing in the European market. Large-sized lawn cutting machines are finding their application in commercial and industrial sectors, including stadiums, airports, golf courses, and other sports fields. Yamabiko Europe (Belrobotics), Ambrogio (ZCS), and Turflynx are the eminent industry players in this segment.
Europe Robotic Lawn Mower Market: End-users
The growing popularity of backyard beautification has boosted the growth of the residential segment significantly.
The residential segment dominated the market both in terms of revenue and unit shipment in 2018. Also, several European countries have come out of the Eurozone debt crisis recently, therefore, the pent-up demand for replacement of old lawn mowers is fueling market growth. The increased user participation in sports activities and the rise in government spending have led to the rapid expansion of golf courses across Europe. This has significantly affected the demand for robotic mowers.
The demand for professional landscaping services is highly prevalent across Europe. The UK and Germany in Europe are largely witnessing robust growth in the demand for commercial landscaping services.
Further, the increasing demand for upgrades and an overwhelming response toward robotic mowers in Europe is expected to drive the demand the revenue of the overall Europe robotic lawn mower market during the forecast period. Currently, there is a lot of inclusivity witnessed in sporting arenas. Golf clubs are opening to the public as the game has become more pronounced on the global stage. Hence, the maintenance of golf courses accounts for a major share of the lawn mower market in Europe. All these factors are expected to increase demand in Europe.
Europe Robotic Lawn Mower Market: Technology
The incorporation of advanced features is expected to propel the Europe robotic lawn mower market in coming years.
Non-smart robotic lawn mowers captured the largest segment of the Europe lawn mowers market in 2018. The segment is expected to grow as non-smart autonomous lawn mowers are low on maintenance and are inexpensive. However, smart robotic mowers are overtaking the market rapidly. They are witnessing an increase in the market proliferation in Europe. These include smart navigation systems, which are controlled via smartphones. They are integrated with voice-assistant features and are ready-to-use. Such technological enhancements are expected to propel the Europe robotic lawn mower market in coming years.
Europe Robotic Lawn Mower Market: Distribution
The growth in online sales is set to increase by over 15% YOY during the forecast period
The distribution environment is rapidly evolving with systems and processes being upgraded at a rapid pace. Changes are being spurred by expanding competition, accelerating digitization, constant disintermediation, and consumerization of expectations. Retail and online are the two major distribution channels in the Europe robotic lawn mower market. The retail segment is a major revenue contributor. With the market being highly time-sensitive, distributors are increasingly focusing on extending their reach to improve the speed to market maintenance parts and services. Further, to attract more buyers, retailers are providing on-site workshop facilities, marketing advantage programs, and new merchandising systems in a bid to extend service support.
The Europe robotic lawn mower market is witnessing an increase in online sales. Several offline distributors are entering the online space by adopting e-commerce solutions and enterprise resource planning systems. The growth in online sales is set to increase by over 15% YOY during the forecast period. Amazon.com, eBay, RobotShop, MowDirect, Alibaba, and AliExpress are some of the prominent online retailers in Europe.
Europe Robotic Lawn Mower Market: Country
Sweden, Germany, France, UK, Denmark, and Switzerland are observing significant adoption of robotic lawn mowers
The penetration of robotic mowers in European countries, including Sweden, Germany, France, the UK, Denmark, Austria, the Netherlands, Belgium, and Switzerland is increasing significantly. The growing number of households with small-sized lawn areas and a high disposable income is playing a vital role in augmenting the demand for robot lawn mowers in Germany and Sweden. Further, Europe will continue to dominate the global robotic mower market due to the rising popularity of remote-controlled lawnmower among European households.
Key Countries Profiled
Europe Robotic Lawn Mower Market: Key Vendor Analysis
The Europe robotic lawn mower market is moderately fragmented. Vendors are using new business models and focusing on developing their product portfolio. Key market players compete in terms of services, product availability, price, technology, quality, efficiency, and product effectiveness. The market competition is expected to intensify further with an increase in product/service extensions, technological innovations, and mergers and acquisitions, which are expected to make profitable results in the Europe robotic lawn mower during the forecast period.
Other prominent vendors are AL-KO, Alfred Kärcher, Deere & Co., E.ZICOM, Future Gen Robotics, Hangzhou Favor Robot Technology, Hitachi, iRobot, Linea Tielle, LG, Milagrow HumanTech, Mamibot, Ningbo NGP Industry, Positec Tool (WORX), STIHL, SUMEC Corp., The Kobi Company, Turflynx, Wiper ECOROBOT NIKO, Yamabiko Europe, Zhejiang Tianchen Intelligence & Technology, and ZIPPER Maschinen.
Key Market Insights
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