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This market research report on the global hand sanitizer market offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by product type (gel-based, liquid, foam-based, hand wipes, and spray), by end-user type (healthcare, hospitality, residential, corporate, government & military, and education), by distribution channel (online and retail), and by geography (APAC, Europe, North America, Latin America, and MEA).
Hand Sanitizer Market - Overview
The growing need to disinfect hands and prevent the spreading of various infectious diseases is augmenting the growth of the global hand sanitizer market. The composition of these products usually contains chemicals and are used instead of soap and water. The increasing focus on maintaining hand hygiene and clean hands will drive the demand for the products in the market. The use of disinfectants protects the end-users from contracting various germs and bacteria which are prevalent and easily transferrable in many ways. The rise in the implementation of hand hygiene precautionary measures will propel the growth of the global market over the next few years. The introduction of various forms of this product such as liquids, gels, foams, sprays, and hand wipes that are suitable as per the customer needs will create lucrative opportunities for leading vendors operating in the global market. Various local and international vendors are launching a wide variety of products and complementary service offerings to sustain the intense competition in the market. Various government and NGO initiatives worldwide are pleading people to maintain hand hygiene and cleanliness, thereby driving the demand for these products in the market. The 2016 “Clean Hands Count Campaign” conducted by the US-based Centers for Disease Control and Prevention (CDC) which is governed under the US Department of Health and Human Services, aims at improving healthcare services providers’ adherence to CDC hand hygiene recommendations. The growing demand from sectors such as healthcare, hospitality, residential, education, corporate, and various government agencies and militaries will contribute to the revenues in the global hand sanitizer market.
The growing popularity of organic hand sanitizers, which are eco-friendly, skin-safe, and sustainable will revolutionize the global market over the next few years. The focus on continuous innovations in the formulations and dispenser designs such as touchless dispensers will help leading vendors gain a larger global market share. The global hand sanitizer market is anticipated to generate revenues of approximately $3 billion by 2024, growing at a CAGR of more than 14% during 2018-2024.
Hand Sanitizer Market - Dynamics
The growing health consciousness among all consumer groups is one of the factors contributing to the growth of the global hand sanitizer market. The gradual shift among consumers toward healthier eating habits and hygiene maintenance will boost the adoption of disinfectants in the market. The growing health awareness towards hand hygiene and the rising per capita income in developed and developing nations will fuel the need for various purifier products. The leading manufacturers are investing in marketing and advertising activities such as in-store promotions and communication through digital media to connect with consumers on a more personal level. The rising incidence of Ebola, SARS, and Swine Flu H1N1 diseases and the increasing spread of contagious diseases is propelling the demand in the global hand sanitizer market.
Hand Sanitizer Market - Segmentation
This market research report includes a detailed segmentation of the market by product type, end-user type, distribution channel, and geography.
Hand Sanitizer Market – By Product Type
Gel-based products are gaining immense traction in the healthcare segment in the global hand sanitizer market
The global hand sanitizer market by product type is segmented into gel-based, liquid, foam-based, hand wipes, and spray. Gel-based products dominated approximately half of the total market share in 2018, growing at a CAGR of around 15% during the forecast period. Gel-based products are formulated with ethyl alcohol and are presumed to kill 99.99% of the common germs in seconds. These products are designed to deliver the maximum coverage of the skin and spread evenly and easily while providing the best protection against germs. The gel-based products are used extensively across the healthcare sector. The vendors that cater to the healthcare sector are attracting a patients/relative of patients who visit the hospital, nursing homes or the physician’s office. The patient automatically selects their next sanitizing product based on the products that are available in the hospitals. The growing focus on brand image and ensuring that their products deliver the result as promised will create lucrative opportunities for vendors in the global hand sanitizer market.
The rising awareness about contagious infections around the factories and construction sites are encouraging workers and employers towards maintaining hand hygiene and safety, thus, propelling the demand for liquid hand sanitizing products in the market. Sanitizing wipes are fragrance-free and dye free characteristics and used across grocery stores, convenience stores, foodservice, restaurants, physician offices, and nursing stations in the global hand sanitizer market.
Hand Sanitizer Market – By End-User Type
Skin protective products to drive demand in the residential sectors in the global hand sanitizer market during the forecast period
The end-user type segment in the global hand sanitizer market is classified into healthcare, hospitality, residential, corporate, government & military, and education. The residential sector is the fastest growing segment, at a CAGR of more than 17% during the forecast period. The increasing awareness about hazards of germs and infections prevailing in the environment is propelling the growth of this segment in the global market. The consumers are becoming very cautious and careful while selecting products that are related to health and hand hygiene. The households with small babies or infants or children are more hand hygiene conscious. Such increased awareness is driving the demand for antiseptic soaps, baby wipes, and hand sanitizer spray in the global market. Products which provide an extra cushioning to the softness of the hands and are protective for the skin of the children are often preferable amongst the residential customers in the global hand sanitizer market. Leading vendors such as Himalaya are offering products which are safe and are even transferrable in the global market.
The growing demand for disinfectants across the healthcare sectors such as hospitals, nursing homes, clinics, physician’s office, doctor’s cabin, mobile ambulances, and others will contribute to the revenues in the market. The prominent vendors are developing a product range in accordance with the varying needs of their customers in the hospitality sector in the global hand sanitizer market.
Hand Sanitizer Market – By Distribution Channel
Self-service grocery stores with a wide variety of products gain prominence in the global hand sanitizer market
The global hand sanitizer market by distribution channel is categorized into online and retail. Retail segment dominated more than 2/3rd of the total market share in 2018. The retail distribution channel includes supermarkets and hypermarkets, departmental stores and discounters, other retail stores, and drug stores. The increasing number of self-service grocery stores which have a wide variety of products for consumers to use on a day to day basis is propelling the growth of this segment in the global market. Drug stores sell these products as health hygiene solutions killing infectious germs which attract customers to buy these products as a part of their health safety plans or other medical requirements. Vendors thus cater to such markets as providers of health hygiene solutions and products through these drug stores. Some of the leading drug store providers in the global hand sanitizer market include Boots, CVS, Rite Aid, and Walgreens.
The rising rate of technology adoption across geographies and easy access to the internet and other online sales media is propelling the growth of this segment in the global market. The online websites also offer consumers an option to choose from a wide variety of product range across diverse brands and prices, thereby, boosting revenues in the global hand sanitizer market.
Hand Sanitizer Market – By Geography
Rise in government initiatives for hygiene and sanitation across APAC to drive growth in the global hand sanitizer market
The geographical segment in the global hand sanitizer market is divided into APAC, Europe, North America, Latin America, and MEA. APAC is the fastest growing market, at a CAGR of over 15% during the forecast period. The exponential increase in retail sales and the growth of industries such as entertainment, broadcasting, hospitality, exhibition, healthcare, and restaurant is augmenting the growth of the APAC region in the global market. China and Japan are the largest end-users in the APAC market. The implementation of government initiatives for hygiene and sanitation across countries such as India and Indonesia will boost the demand for these products in the region. The rapid improvement in the living conditions and lifestyle changes across Vietnam, Thailand, the Philippines, and Indonesia will create lucrative opportunities for vendors operating across APAC and boost revenues in the global hand sanitizer market.
The installation of bulk sanitizer dispensers in park entrances, hotel lobbies, and greet-and-meet areas of its theme park in Florida and other states will drive the growth of the North American region in the global market. The leading players are devising an effective strategy to increase their brand presence in the online marketplace to reach maximum consumers across Europe and the global hand sanitizer market.
The key countries profiled in the report are:
- China & SAR
Key Vendor Analysis
The global hand sanitizer market is highly fragmented with the presence of various local and international players. The development activities across China and India is attracting various international players to the region. The leading manufacturers are using new business models and focusing on developing the portfolio of their establishments to drive growth. The increase in product or service extensions, technological innovations, and M&A activities will intensify the competition across the market. The rising awareness of the benefits of hand hygiene and sanitization will encourage vendors to introduce new products in the global hand sanitizer market.
The major vendors in the global hand sanitizer market are:
- GOJO Industries
- Procter & Gamble (P&G)
- Reckitt Benckiser Group
- The Unilever Group
Other prominent vendors in the global hand sanitizer market include Bath & Body Works Direct, Best Sanitizers, Bode Chemie, Chattem, Cleenol Group, Deb Group, Ecohydra Technologies, Ecolabs, Henkel, Kimberley-Clark, Christeyns Food Hygiene, Kutol Products Company, Linkwell, Lion Corporation, Medline Industries, Safetec of America, The Himalaya Drug Company, Vectair Systems, WhiteleyCorporation, and Zoono.
Key market insights include
- The analysis of global hand sanitizer market provides market size and growth rate for the forecast period 2018-2023.
- It offers comprehensive insights into current industry trends, trend forecast, and growth drivers about the global hand sanitizer market.
- The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
- It offers a complete overview of market segments and the regional outlook of the global hand sanitizer market.
- The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.
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