This research report on the global commercial turf equipment market covers market sizing and forecast, share, industry trends, growth drivers, and vendor analysis. The market study includes insights on segmentation by product (mowers, turf tractors, aerators, turf sprayers, bunker rakes, and others), fuel type (gas-powered commercial, electric-powered, and battery-powered), end-user (sports and golf), and geography (APAC, Europe, Latin America, MEA, and North America)
COMMERCIAL TURF EQUIPMENT MARKET: DYNAMICS
A phenomenal increase in the development of resorts and golf courses is expected to influence the demand for turf machines favorably
The commercial turf equipment market is witnessing significant growth across the world. With the increase in consumer spending toward landscaping services and other recreational activities, the demand for turf equipment is expected to grow. Activities, such as golf, are becoming mainstream consumer leisure destinations, thereby witnessing high growth in Europe, North America, and APAC. Golf is geographically concentrated, with approximately 78% of the supply of courses located in the countries, such as Australia, Scotland, Canada, Japan, the US, France, England, Sweden, Germany, and South Korea. Nearly 20% of the golfing countries enumerated growth in the course supply, during the period 2017–2018. Hence, an increase in the development of golf and other recreational activities is expected to impact the demand for lawn mowers and machines favorably.
North America remains the largest market, followed by Europe and APAC. However, developing countries such as Vietnam and the Philippines are witnessing increased penetration of garden tools, including turf machines, due to the increasing number of resort development and expansion of the tourism sector. Furthermore, factors such as the growth in the turfgrass industry are also expected to affect the sale of garden maintenance equipment favorably. However, the increasing usage of artificial turfs in different regions is expected to hamper the growth. Unfavorable climatic conditions and an increasing need for water conservation are increasing the demand for artificial turfs.
As the preference for automated and advanced equipment is growing, the demand for robotic turf mowers is expected to increasing in certain developed economies. Professional users, operators, or managers of fields or courses are constantly striving for delivering consistently healthy, green, and dense fields with the help of different devices. The incorporation of the Internet of Things (IoT), intelligent systems, and automation is expected to favorably affect robotic mowers demand among professional users in the market.
The commercial turf equipment market is expected to grow at a CAGR of over 5% during the forecast period 2018–2024.
COMMERCIAL TURF EQUIPMENT MARKET: SEGMENTATION
This research report includes detailed segmentation by-products, fuel type, end-user, and geography.
COMMERCIAL TURF EQUIPMENT MARKET: PRODUCT
Increasing technological innovations are projected to lead the development of cost-efficient aerator equipment in the professional sector
Turf Tractors have profound usage in harrowing, plowing, and performing other heavy-duty tasks; the segment is likely to witness growth during the forecast period. Latin America is expected to witness healthy growth both in terms of revenue and unit shipment. However, the segment is likely to undergo several modifications to cater to strict emission regulations to meet environmental standards.
The maintenance of thick, healthy, and greener turf is one of the important tasks to be focused upon while maintaining the condition. Therefore, the use of aerators becomes crucial to achieve well-manicured areas and maintain proper fertilization and watering processes. Hence, the increasing trend in machinery includes varied multifunctional equipment aligned with sensors, enabling users to increase their proficiency in work. Vendors engaged in providing lawn aerators offer features such as rear-wheel control, easy maneuverability, enhanced versatility, and proper storage handling. Therefore, increasing technological innovations are projected to lead the development of cost-efficient aerator equipment in professionals and semi-professionals sectors.
With the rising changes in spraying and farming techniques, coupled with the increasing technological advancements, the turf sprayers segment is expected to witness a surge in demand during the forecast period. Sprayers play a significant role among farm operators for the applying of fertilizers, pesticides, as well as herbicides in the areas.
Increasing recreational activities such as golf, coupled with initiatives to promote golf tourism, are likely to increase the use of bunker rakes. Bunker rakes have a profound usage in keeping sand traps in golf courses ready for playing. Mechanical bunker rakes are also gaining prominence because of multi-purpose attributes and high efficiency than traditional hand rake equipment or tools. Many regions are also expected to witness an increase in the development of land for luxury housing and resorts, thereby increasing the use of bunker rakes.
COMMERCIAL TURF EQUIPMENT MARKET: FUEL TYPE
Electric turf equipment is expected to witness a surge in demand, particularly among the homeowner's segment
The gas-powered segment is expected to dominate the market during the forecast period. This can be attributed to the growing demand for yard and lawn landscaping services. Gas-powered tools are likely to observe high demand among other tools because these are powerful, thereby proving an ideal option for more robust and challenging maintenance jobs. The electric-powered segment is expected to witness growth at a considerable rate during the forecast period. Electric cutting units are also likely to find their applications in golf courses. While air-cooled engines are popular, liquid-cooled engines are gaining traction in mowers. Electric machines are expected to witness an increase in demand. The battery-powered segment is expected to witness slower growth. The preferred source of power in such equipment depends on the size of the land to be mowed and the environment. The segment is in the nascent stage of growth. Battery-powered equipment is proving a perfect choice among homeowners, wherein the size of the area is smaller. However, low maintenance and high availability are likely to increase the usage of turf tools among professionals and commercial users.
COMMERCIAL TURF EQUIPMENT MARKET: END-USER
Increased participation in sports activities and increased government spending to support golf-grass roots development efforts are leading to a rapid expansion of golf courses
The adoption of robotic lawn mowers in several stadiums in Europe and North America, along with Japan, is expected to bode well for the market. Vendors offer several tools for sports fields or arenas such as precision mowing and ground care equipment, which provide enhanced mowing experience to professional users. The demand for high-quality playing field surfaces is increasing the competition among major players.
Lawn and garden equipment are finding major applications in golf courses. The maintenance of golf courses accounts for a major usage due to the expansion of lawns. The increased participation in sports activities and increased government spending to support golf-grass roots development efforts are leading to a rapid expansion of golf courses across the world, thereby driving the market.
COMMERCIAL TURF EQUIPMENT MARKET: GEOGRAPHY
The increasing number of sports fields and golf courses, as well as public parks, is expected to witness a significant rise in North America
In North America, turf equipment has a profound usage on golf courses and sports fields. The growing number of under construction and upcoming golf courses in the region is expected to impact the demand significantly. The market is expected to witness a substantial rise in demand due to the increasing commercial and residential property development. The increasing number of sports fields, golf courses, as well as public parks, is also expected to witness a significant rise in the region.
Technological innovations in the product line-up characterize the European market. In the current scenario, professional users are likely to shift toward the adoption of sustainable solutions. This is mainly due to the growing environmental issues and the growing awareness of the negative effects of fuel leakages, greenhouse gas (GHG) emissions, and global warming. Hence, vendors in the region are emphasizing on factors such as sustainability, with a significant target to reduce CO2 emissions.
In APAC, the increasing innovations are likely to revolutionize the industry during the forecast period. Further, the rapid expansion of residential and commercial construction sectors, particularly in developing economies due to the growing population, is expected to augment the demand.
The 2016 Summer Olympics in Brazil increased the revenue of turf care solutions in the region, particularly for sports. Latin America has been growing at a hotspot for landscaping activities in recent times due to the increased urbanization.
The MEA market is at the nascent stage. The adoption of several advanced garden tools and machines by professional users is expected to witness significant demand during the forecast period. The growing trend of increasing the aesthetic appeal of turf areas the commercial space such as sports field, athletic fields, and bowling gardens is driving the market. Key players are focusing on developing innovative products, which help to enhance productivity, thereby favorably affecting the sale in the region.
Key Profiled Countries
- Australia and New Zealand
- Saudi Arabia
- South Africa
- South Korea
KEY VENDOR ANALYSIS
With increasing technological innovations, the competition in the global commercial turf equipment market is expected to intensify. Changing market conditions and shifting consumer demands across the world are increasing the competition.
Further, the growing trend of efficient utilization of capital resources is likely to gain significance. Currently, the market is highly concentrated, with many local and global players. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades in the domain. The vendors emphasize the adoption of energy-efficient products due to the increasing awareness of carbon emission in the atmosphere. Manufacturers are emphasizing on identifying different opportunities, thereby setting up certain goals to achieve productivity and efficiency. The present scenario is driving vendors to alter and refine their unique value proposition to achieve a strong market presence.
- Deere & Company
- Honda Power Equipment
- Husqvarna Group
- MTD Products
- The Toro Company
Other Prominent Vendors include
AriensCo, AS-Motor, Baroness, Brinly-Hardy Company, Bluebird Turf, Briggs & Stratton, Emak, Lowe’s (Kobalt), Metalcraft of Mayville, Pro Turf (Protea Turf Equipment CC), R&R Products Inc., Schiller Grounds Care Inc., Spraying Devices Inc., Standard Golf Company, Stanley Black & Decker, STIGA, Stockholms Golf & Turf AB, Techtronic Industries Limited (TTI), Trimax Mowing Systems, Turf Care Supply Corp., Turflynx, Walker manufacturing, Weibang, Wessex International, Venture Products Inc., Zucchetti Centro Sistemi
The Commercial Turf Equipment market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Market Segmentation by Products
- Turf Tractors
- Turf Sprayers
- Bunker Rakes
Market Segmentation by Fuel Type
Market Segmentation by End-user
Market Segmentation by Geography
- South Korea
- Australia and New Zealand
- Latin America
- Saudi Arabia
- South Africa
- North America