THE EDUCATIONAL TOYS MARKET SIZE TO REACH USD 31.62 BILLION BY 2026, GROWING AT A CAGR OF 8.11% DURING THE PERIOD 2021-2026

Learning Toys Market Size, Share, & Trends Analysis Report by Educational Toy Type (Academic, Cognitive Thinking, Motor Skills, and Others), Educator Type (STEM Activities, Classroom Games, After School, Brain Breaks, Gifted & Talented, and Lesson Plans), Age Group (3-8 Years, 8-12 Years, 12+ Years, and 0-3 Years), Distribution Channel (Online and Offline), Category (Indoor and Outdoor), and Geography (North America, APAC, Europe, Latin America, and the Middle East & Africa), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast 2021–2026

Licence Types What are these?
GET ACTIONABLE INSIGHTS ON HOW COVID-19 IS IMPACTING YOUR BUSINESS
Enquire Now Download Free Sample

Most Exhaustive Report

icon-pages

312 Pages

icon-table

133 Tables

icon-chart

123 Charts

icon-region

5 Regions

icon-country

19 Countries

icon-company

49 Companies

icon-market

6 Market Segment

EDUCATIONAL TOYS MARKET REPORT SCOPE

Report Attribute Details
MARKET SIZE (REVENUE) USD 31.62 BILLION (2026)
CAGR 8.11% (2021-2026)
Base Year 2020
Forecast Year 2021-2026
Market Segments Educational Toy Type (Academic, Cognitive Thinking, Motor Skills, and Others), Educator Type (Stem Activities, Classroom Games, After School, Brain Breaks, Gifted & Talented, and Lesson Plans), Age Group (3-8 Years, 8-12 Years, 12+ Years, and 0-3 Years), Distribution Channel (Online and Offline), and Category (Indoor and Outdoor)
Countries Covered US, Canada, China, India, Australia, Japan, South Korea, UK, Germany, France, Spain, Italy, Mexico, Brazil, Rest of Latin America, Saudi Arabia, UAE, South Africa, and Turkey

EDUCATIONAL TOYS MARKET INSIGHTS

The global educational toys market size was valued at USD 19.2 billion in 2020 and is expected to reach USD 31.62 billion by 2026, growing at a CAGR of 7.12% during the forecast period. The process of quick learning among children with the help of educational toys is easier, which is expected to fuel the educational toys market growth across the globe. The recent trend towards Augmented Reality (AR) learning toys is likely to boost the demand for learning toys in the near future.

The learning toys market is witnessing an increase due to the influence of digital consumerism on the sale of learning toys. Vendors are accepting e-commerce distribution channels to boost the profit of the market. Amazon, eBay, Tmall, and JD are some of the most prominent vendors in the online retail segment. With the rising awareness about toy safety, the authorities introduce new regulations to ensure that the materials are safe for the end-users. Educational games that improve cognitive skills are expected to see the fastest growth with a CAGR of 9.25% during the forecast period.

The continuous government efforts of several countries to reduce plastic usage is likely to shift the consumer’s spending from plastic to sustainable materials that can be easily recycled. There are various retailers such as Frida & Fritiof focusing on providing eco-labeled non-toxic products which are environmentally friendly.

SNIPPETS

  • In July 2020, Alex brands were acquired by Out There First to form a new company Alex Global Products. Alex Global Products offers products under a wide brand portfolio, including Alex Toys, Ideal, backyard Safari, ZOOB, and Others.
  • In September 2020, Vtech announced the expansion of its Go-Go Smart Wheels product line to launch new interactive STEM toys for infants and toddlers. These help children to boost their imagination and promote joy and fun.
  • APAC region is projected to witness the highest growth rate of 10.92% and holds the largest educational toys market share of 28.10% in 2020. 
  • The growth of the STEAM category in Japan leads to the rising share of educational toys in the country.

EDUCATIONAL TOYS MARKET GROWTH FACTORS

  • Inspirational and aspirational toys are rapidly growing as parents want their children to learn about various career options. Thereby, this segment is surging the learning and educational toys market growth across the globe.
  • Playing with action figures and vehicles can develop the child's imagination, which allows them to think out of the box, which is not so effective in online and video gaming. Therefore, the sale of these games is booming in the global educational toys market.
  • Brand loyalty is a significant aspect for retail providers to grow in the learning toys market.
  • Smart toys are increasingly gaining momentum to enable children to learn about the latest technologies and their functions. Vendors are expected to develop smart models to achieve growth opportunities in the global market.  

EDUCATIONAL TOYS MARKET SEGMENTATION

This research report includes a detailed segmentation by

  • Educational Toy Type
  • Educator Type
  • Age Group
  • Distribution Channel
  • Category
  • Geography

INSIGHTS BY EDUCATIONAL TOY TYPE

Academic toys hold the highest share of 36.69% in educational toys.

The rising awareness in APAC, Latin America, and Arab countries for children's education boosts the demand for educational toys across countries such as South Korea, Brazil, India, South Africa, and others. The development of STEM toys that make learning complex concepts easy and fun is expected to boost the demand for academic toys across countries. During COVID-19, when most of the population was locked inside their homes, several vendors were working on finding ways to improve their product lines and expand their offerings in the market.

INSIGHTS BY EDUCATOR TYPE

Classroom games hold a sizable share of 21.39% in the learning toys market. 

Classroom toys promote learning in a playful manner which prevents children from getting bored. The institutions are increasing the usage of board games and toys to foster regular education. This is expected to boost the demand for classroom games from various schools ranging from kindergarten to secondary schools across the countries.

INSIGHTS BY AGE GROUP

3-8 years of age group is leading the learning and educational toys market, holding a share of 34.47%.

The children in this age group are required to develop several social and emotional skills. Games such as kitchen sets, doctor sets, ice cream shops, mechanic tools, and others remain popular among children. These encourage physical activity and promote activeness among children. Hence, the demand for such toys is projected to support market growth in the upcoming years.

INSIGHTS BY DISTRIBUTION CHANNEL

The offline distribution channel dominates the educational toys market share and is expected to witness an incremental growth of USD 5.99 billion during the forecast period.

Visual merchandising plays a prominent role in boosting the offline sales of toys as it tempts the children and influences them to convince their parents to purchase them. Offline sales hold a high market share in India, Turkey, and others, where reliability on online channels and e-commerce websites is less due to the prevalence of various perceptions.

High penetration rates are expected for online multichannel platforms during the forecast period. Vendors are expected to grow their online presence through their e-commerce platforms and collaborations with other e-commerce firms. The emergence of the COVID-19 pandemic is boosting the demand for educational toys across the globe.

INSIGHTS BY CATEGORY

Indoor Educational Toys leads the market with a share of 62.03%

These help to improve the IQ level and knowledge base of children. The rising awareness among parents regarding the importance of quick and innovative minds thereby contributes to the growth of the indoor educational games segment.  The products free from harmful toxins and environment friendly are likely to boost the demand for indoor educational toys.

INSIGHTS BY GEOGRAPHY

The US and Canada are the major countries driving the demand in North America.

Most of the population in the US belongs to the age group of below 20 years, which is the major contributor towards the educational toys market. The people in this region are early adopters of any new technology that is introduced. The continuous innovation and development of new games with the latest technologies by the vendors are becoming popular among children. The US holds the highest share of 58.94% in the global market due to the increased focus on child’s education. The country has a high literacy rate, and parents focus more on enhancing their children's critical thinking.

VENDORS LANDSCAPE

The key vendors in the global educational toys market include LEGO, Mattel, Hasbro, Vtech, Spin Master, Bandai Namco, and more. The present scenario forces vendors to alter and refine their unique value proposition to achieve a strong presence in the learning and educational toys market. The focus is heavily shifting toward the use of eco-friendly raw materials in the manufacturing of educational toys. Vendors are expected to shift their manufacturing from plastics to recycle toys. The competition will intensify further with an increase of technological innovations worldwide.

The educational toys market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

  • Educational Toy Type
    • Academic
    • Cognitive Thinking
    • Motor Skills
    • Others
  • Educator Type
    • Stem Activities
    • Classroom Games
    • After School
    • Brain Breaks
    • Gifted & Talented
    • Lesson Plans
  • Age Group
    • 3-8 Years
    • 8-12 Years
    • 12+ Years
    • 0-3 Years
  • Distribution Channel
    • Online
    • Offline
  • Category
    • Indoor
    • Outdoor
  • Geography
    • North America
      • US
      • Canada
    • APAC
      • China
      • India
      • Australia
      • Japan
      • South Korea
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Italy
    • Latin America
      • Mexico
      • Brazil
      • Rest of Latin America
    • Middle East & Africa
      • Saudi Arabia
      • UAE
      • South Africa
      • Turkey

Frequently Asked Questions

What is the educational toys market size?

Educational toys market to reach revenue of USD 31.62 billion by 2026.

What are the key factors driving the educational toys market?

Development in technology and innovations are the key factors driving the market.

Which segment has the largest share in the educational toys market?

Academic toys hold the highest share of 36.69% in educational toys.

What are the key trends shaping the learning toys market?

Key trends such as the increasing growth of STEM toys and the development of smart toys are shaping the learning toys market.

Who are the key players in the educational toys market?

Bandai Namco, Hasbro, LEGO, Mattel, Melissa & Doug, and Spin Master are the key players in the market.

Download Free Sample

The educational toys market by revenue is expected to grow at a CAGR of 8.11% during the period 2020–2026.

The following factors are likely to contribute to the growth of the educational toy market during the forecast period:

  • Rise in the Usage of Sustainable and Green Toys
  • Increasing Growth of STEM Toys
  • Development of Smart Toys
  • Growing Demand for Inspirational and Aspirational Toys

Base Year:  2020

Forecast Year:  2021–2026

The study considers the educational toy market’s present scenario and its market dynamics for the period 2020−2026. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent ones operating in the market.

Major Vendors

  • Bandai Namco
    • Business Overview
    • Product Offerings
    • Key Strategies
    • Key Strengths
    • Key Opportunites
  • Hasbro
  • LEGO
  • Mattel
  • Melissa & Doug
  • Spin Master

Other Prominent Vendors

  • Basic Fun
    • Business Overview
    • Product Offerings
  • C’Mon
  • Digital Dream Labs
  • Disney
  • Engino.Net
  • Fremont Die
  • Funskool
  • Goliath
  • INI
  • International Playthings
  • Johnco
  • K’Nex
  • Leapfrog Enterprises
  • Learning Resources
  • Looney Labs
  • Ludo Fact
  • Mindware
  • Orchard Toys
  • OWI
  • Paul Lamond Games
  • Pegasus & Spiele
  • Piatnik
  • Playmobil
  • Pressman Toys
  • Ravensburger
  • RoosterFin
  • Schmidt Spiele
  • Simbatoys
  • Smartivity
  • SmartLab
  • Sphero
  • Talicor
  • Thames & Kosmos
  • The Haywire
  • The OP
  • Thinkfun
  • Tomy Company
  • Top-Toy
  • University Games
  • Vtech Electronics
  • Winning Moves Games
  • WowWee Group Limited
  • WizKids

Segmentation by Educational Toy Type

  • Academic
  • Cognitive Thinking
  • Motor Skills
  • Others

Segmentation by Educator Type

  • Stem Activities
  • Classroom Games
  • After School
  • Brain Breaks
  • Gifted & Talented
  • Lesson Plans

Segmentation by Age Group

  • 3-8 Years
  • 8-12 Years
  • 12+ Years
  • 0-3 Years

Segmentation by Distribution Channel

  • Online
  • Offline

Segmentation by Category

  • Indoor
  • Outdoor

Segmentation by Geography

  • North America
    • US
    • Canada
  • APAC
    • China
    • India
    • Australia
    • Japan
    • South Korea
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Turkey

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage

4.1 Market Definition

4.1.1 Inclusions

4.1.2 Exclusions

4.1.3 Market Estimation Caveats

4.2 Base Year

4.3 Scope of the Study

4.4 Market Segments

4.4.1 Market Segmentation by Toy Type

4.4.2 Market Segmentation by Educator Type

4.4.3 Market Segmentation by Age Group

4.4.4 Market Segmentation by Distribution Channel

4.4.5 Market Segmentation by Toy Type

4.4.6 Market Segmentation by Geography

5 Report Assumptions & Caveats

5.1 Key Caveats

5.2 Currency Conversion

5.3 Market Derivation

6 Market at a Glance

7 Introduction

7.1 Overview

7.2 Raw Material Insights

7.3 Manufacturing Insights

7.4 Value Chain Analysis

7.4.1 Overview

7.4.2 Raw Material Suppliers

7.4.3 Manufacturers

7.4.4 Dealers/Distributors

7.4.5 Retailers

7.4.6 End Users

7.5 Impact Of COVID-19

7.5.1 Supply Side

7.5.2 Demand Side

8 Market Opportunities & Trends

8.1 Rise in Demand for Sustainable Toys

8.2 Growing Demand for Stem Toys

8.3 Development of Smart or AI-Based Toys

9 Market Growth Enablers

9.1 Growing Demand for Inspirational and Aspirational Toys

9.2 Tapping Omnichannel Opportunities

9.3 Need for Motor Skill and Cognitive Development

10 Market Restraints

10.1 Stringent Safety Regulations and Guidelines

10.2 Licensing and Counterfeit Products

10.3 Proliferation of Online and Mobile Gaming Platforms

11 Market Landscape

11.1 Market Overview

11.2 Sustainability Insights

11.3 Safety Standards

11.4 Market Size & Forecast

11.5 Five Forces Analysis

11.5.1 Threat of New Entrants

11.5.2 Bargaining Power of Suppliers

11.5.3 Bargaining Power of Buyers

11.5.4 Threat of Substitutes

11.5.5 Competitive Rivalry

12 Educational Toy Type

12.1 Market Snapshot & Growth Engine

12.2 Market Overview

12.3 Academic

12.3.1 Market Overview

12.3.2 Market Size & Forecast

12.3.3 Market by Geography

12.4 Cognitive Thinking

12.4.1 Market Overview

12.4.2 Market Size & Forecast

12.4.3 Market by Geography

12.5 Motor Skills

12.5.1 Market Overview

12.5.2 Fine Motor Skills

12.5.3 Gross Motor Skills

12.5.4 Market Size & Forecast

12.5.5 Market by Geography

12.6 Other Education Toys

12.6.1 Market Overview

12.6.2 Musical Toys

12.6.3 Mixed Reality Toys

12.6.4 Market Size & Forecast

12.6.5 Market by Geography

13 Educator Type

13.1 Market Snapshot & Growth Engine

13.2 Market Overview

13.3 STEM Activities

13.3.1 Market Overview

13.3.2 Market Size & Forecast

13.3.3 Market by Geography

13.4 Classroom Games

13.4.1 Market Overview

13.4.2 Market Size & Forecast

13.4.3 Market by Geography

13.5 After School

13.5.1 Market Overview

13.5.2 Market Size & Forecast

13.5.3 Market by Geography

13.6 Brain Breaks

13.6.1 Market Overview

13.6.2 Market Size & Forecast

13.6.3 Market by Geography

13.7 Gifted & Talented

13.7.1 Market Overview

13.7.2 Market Size & Forecast

13.7.3 Market by Geography

13.8 Lesson Plans

13.8.1 Market Overview

13.8.2 Market Size & Forecast

13.8.3 Market by Geography

14 Age Group

14.1 Market Snapshot & Growth Engine

14.2 Market Overview

14.3 0-3 Years

14.3.1 Market Overview

14.3.2 Market Size & Forecast

14.3.3 Market by Geography

14.4 3-8 Years

14.4.1 Market Overview

14.4.2 Market Size & Forecast

14.4.3 Market by Geography

14.5 8-12 Years

14.5.1 Market Overview

14.5.2 Market Size & Forecast

14.5.3 Market by Geography

14.6 12+ Years

14.6.1 Market Overview

14.6.2 Market Size & Forecast

14.6.3 Market by Geography

15 Distribution Channel

15.1 Market Snapshot & Growth Engine

15.2 Market Overview

15.3 Offline

15.3.1 Market Overview

15.3.2 Discount Retailers

15.3.3 Departmental stores

15.3.4 Specialty stores

15.3.5 Others

15.3.6 Market Size & Forecast

15.3.7 Market by Geography

15.4 Online

15.4.1 Market Overview

15.4.2 Direct Sales

15.4.3 Third-Party Sales

15.4.4 Market Size & Forecast

15.4.5 Market by Geography

16 Category

16.1 Market Snapshot & Growth Engine

16.2 Market Overview

16.3 Indoor

16.3.1 Market Overview

16.3.2 Games and Puzzle

16.3.3 Building and Construction

16.3.4 Dolls and Accessories

16.3.5 Others

16.3.6 Market Size & Forecast

16.3.7 Market by Geography

16.4 Outdoor

16.4.1 Market Overview

16.4.2 Market Size & Forecast

16.4.3 Market by Geography

17 Geography

17.1 Market Snapshot & Growth Engine

17.2 Geographic Overview

18 North America

18.1 Market Overview

18.2 Market Size & Forecast

18.3 Educational Toy Type

18.3.1 Market Size & Forecast

18.4 Educator Type

18.4.1 Market Size & Forecast

18.5 Age Group

18.5.1 Market Size & Forecast

18.6 Distribution Channel

18.6.1 Market Size & Forecast

18.7 Category

18.7.1 Market Size & Forecast

18.8 Key Countries

18.8.1 US: Market Size & Forecast

18.8.2 Impact of COVID-19

18.8.3 Canada: Market Size & Forecast

19 APAC

19.1 Market Overview

19.2 Market Size & Forecast

19.3 Educational Toy Type

19.3.1 Market Size & Forecast

19.4 Educator Type

19.4.1 Market Size & Forecast

19.5 Age Group

19.5.1 Market Size & Forecast

19.6 Distribution Channel

19.6.1 Market Size & Forecast

19.7 Category

19.7.1 Market Size & Forecast

19.8 Key Countries

19.8.1 China: Market Size & Forecast

19.8.2 Australia: Market Size & Forecast

19.8.3 Japan: Market Size & Forecast

19.8.4 South Korea: Market Size & Forecast

19.8.5 India: Market Size & Forecast

20 Europe

20.1 Market Overview

20.2 Market Size & Forecast

20.3 Educational Toy Type

20.3.1 Market Size & Forecast

20.4 Educator Type

20.4.1 Market Size & Forecast

20.5 Age Group

20.5.1 Market Size & Forecast

20.6 Distribution Channel

20.6.1 Market Size & Forecast

20.7 Category

20.7.1 Market Size & Forecast

20.8 Key Countries

20.8.1 UK: Market Size & Forecast

20.8.2 Germany: Market Size & Forecast

20.8.3 France: Market Size & Forecast

20.8.4 Spain: Market Size & Forecast

20.8.5 Italy: Market Size & Forecast

21 Latin America

21.1 Market Overview

21.2 Market Size & Forecast

21.3 Educational Toy Type

21.3.1 Market Size & Forecast

21.4 Educator Type

21.4.1 Market Size & Forecast

21.5 Age Group

21.5.1 Market Size & Forecast

21.6 Distribution Channel

21.6.1 Market Size & Forecast

21.7 Category

21.7.1 Market Size & Forecast

21.8 Key Countries

21.8.1 Mexico: Market Size & Forecast

21.8.2 Brazil: Market Size & Forecast

21.8.3 Rest of Latin America: Market Size & Forecast

22 Middle East and Africa

22.1 Market Overview

22.2 Market Size & Forecast

22.3 Educational Toy Type

22.3.1 Market Size & Forecast

22.4 Educator Type

22.4.1 Market Size & Forecast

22.5 Age Group

22.5.1 Market Size & Forecast

22.6 Distribution Channel

22.6.1 Market Size & Forecast

22.7 Category

22.7.1 Market Size & Forecast

22.8 Key Countries

22.8.1 Saudi Arabia: Market Size & Forecast

22.8.2 UAE: Market Size & Forecast

22.8.3 South Africa: Market Size & Forecast

22.8.4 Turkey: Market Size & Forecast

23 Competitive Landscape

23.1 Competition Overview

24 Key Company Profiles

24.1 Bandai Namco

24.1.1 Business Overview

24.1.2 Product Offerings

24.1.3 Key Strategies

24.1.4 Key Strengths

24.1.5 Key Opportunities

24.2 Hasbro

24.2.1 Business Overview

24.2.2 Product Offerings

24.2.3 Key Strategies

24.2.4 Key Strengths

24.2.5 Key Opportunities

24.3 LEGO

24.3.1 Business Overview

24.3.2 Product Offerings

24.3.3 Key Strategies

24.3.4 Key Strengths

24.3.5 Key Opportunities

24.4 Mattel

24.4.1 Business Overview

24.4.2 Product Offerings

24.4.3 Key Strategies

24.4.4 Key Strengths

24.4.5 Key Opportunities

24.5 Melissa & Doug

24.5.1 Business Overview

24.5.2 Product Offerings

24.5.3 Key Strategies

24.5.4 Key Strengths

24.5.5 Key Opportunities

24.6 Spin Master

24.6.1 Business Overview

24.6.2 Product Offerings

24.6.3 Key Strategies

24.6.4 Key Strengths

24.6.5 Key Opportunities

25 Other Prominent Vendors

25.1 Basic Fun

25.1.1 Business Overview

25.1.2 Product Offerings

25.2 C’Mon

25.2.1 Business Overview

25.2.2 Product Offerings

25.3 Digital Dream Labs

25.3.1 Business Overview

25.3.2 Product Offerings

25.4 Disney

25.4.1 Business Overview

25.4.2 Product Offerings

25.5 Engino.Net

25.5.1 Business Overview

25.5.2 Product Offerings

25.6 Fremont Die

25.6.1 Business Overview

25.6.2 Product Offerings

25.7 Funskool

25.7.1 Business Overview

25.7.2 Product Offerings

25.8 Goliath

25.8.1 Business Overview

25.8.2 Product Offerings

25.9 INI

25.9.1 Business Overview

25.9.2 Product Offerings

25.10 International Playthings

25.10.1 Business Overview

25.10.2 Product Offerings

25.11 Johnco

25.11.1 Business Overview

25.11.2 Product Offerings

25.12 K’Nex

25.12.1 Business Overview

25.12.2 Product Offerings

25.13 Leapfrog Enterprises

25.13.1 Business Overview

25.13.2 Product Offerings

25.14 Learning Resources

25.14.1 Business Overview

25.14.2 Product Offerings

25.15 Looneey Labs

25.15.1 Business Overview

25.15.2 Product Offerings

25.16 Ludo Fact

25.16.1 Business Overview

25.16.2 Product Offerings

25.17 Mindware

25.17.1 Business Overview

25.17.2 Product Offerings

25.18 Orchard Toys

25.18.1 Business Overview

25.18.2 Product Offerings

25.19 OWI

25.19.1 Business Overview

25.19.2 Product Offerings

25.20 Paul Lamond Games

25.20.1 Business Overview

25.20.2 Product Offerings

25.21 Pegasus & Spiele

25.21.1 Business Overview

25.21.2 Product Offerings

25.22 Piatnik

25.22.1 Business Overview

25.22.2 Product Offerings

25.23 Playmobil

25.23.1 Business Overview

25.23.2 Product Offerings

25.24 Pressman Toys

25.24.1 Business Overview

25.24.2 Product Offerings

25.25 Ravensburger

25.25.1 Business Overview

25.25.2 Product Offerings

25.26 RoosterFin

25.26.1 Business Overview

25.26.2 Product Offerings

25.27 Schmidt Spiele

25.27.1 Business Overview

25.27.2 Product Offerings

25.28 Simbatoys

25.28.1 Business Overview

25.28.2 Product Offerings

25.29 Smartivity

25.29.1 Business Overview

25.29.2 Product Offerings

25.30 SmartLab

25.30.1 Business Overview

25.30.2 Product Offerings

25.31 Sphero

25.31.1 Business Overview

25.31.2 Product Offerings

25.32 Talicor

25.32.1 Business Overview

25.32.2 Product Offerings

25.33 Thames & Kosmos

25.33.1 Business Overview

25.33.2 Product Offerings

25.34 The Haywire

25.34.1 Business Overview

25.34.2 Product Offerings

25.35 The OP

25.35.1 Business Overview

25.35.2 Product Offerings

25.36 Thinkfun

25.36.1 Business Overview

25.36.2 Product Offerings

25.37 Tomy Company

25.37.1 Business Overview

25.37.2 Product Offerings

25.38 Top-Toy

25.38.1 Business Overview

25.38.2 Product Offerings

25.39 University Games

25.39.1 Business Overview

25.39.2 Product Offerings

25.40 Vtech Electronics

25.40.1 Business Overview

25.40.2 Product Offerings

25.41 Winning Moves Games

25.41.1 Business Overview

25.41.2 Product Offerings

25.42 WowWee Group Limited

25.42.1 Business Overview

25.42.2 Product Offerings

25.43 WizKids

25.43.1 Business Overview

25.43.2 Product Offerings

26 New Developments

26.1 Mergers and Acquisitions

26.2 New Product Launches

27 Report Summary

27.1 Key Takeaways

27.2 Strategic Recommendations

28 Quantitative Summary

28.1 Market by Geography

28.1.1 Market Size & Forecast (Value)

28.1.2 Market Size & Forecast (% Revenue)

28.2 North America

28.2.1 Educational Toy Type: Market Size and Forecast

28.2.2 Educator Type: Market Size & Forecast

28.2.3 Age Group: Market Size and Forecast

28.2.4 Distribution Channel: Market Size & Forecast

28.2.5 Category: Market Size & Forecast

28.3 APAC

28.3.1 Educational Toy Type: Market Size and Forecast

28.3.2 Educator Type: Market Size & Forecast

28.3.3 Age Group: Market Size and Forecast

28.3.4 Distribution Channel: Market Size & Forecast

28.3.5 Category: Market Size & Forecast

28.4 Europe

28.4.1 Educational Toy Type: Market Size and Forecast

28.4.2 Educator Type: Market Size & Forecast

28.4.3 Age Group: Market Size and Forecast

28.4.4 Distribution Channel: Market Size & Forecast

28.4.5 Category: Market Size & Forecast

28.5 Latin America

28.5.1 Educational Toy Type: Market Size and Forecast

28.5.2 Educator Type: Market Size & Forecast

28.5.3 Age Group: Market Size and Forecast

28.5.4 Distribution Channel: Market Size & Forecast

28.5.5 Category: Market Size & Forecast

28.6 Middle East & Africa

28.6.1 Educational Toy Type: Market Size and Forecast

28.6.2 Educator Type: Market Size & Forecast

28.6.3 Age Group: Market Size and Forecast

28.6.4 Distribution Channel: Market Size & Forecast

28.6.5 Category: Market Size & Forecast

28.7 Educational Toy Type

28.7.1 Market Size and Forecast

28.8 Educator Type

28.8.1 Market Size & Forecast

28.9 Age Group

28.9.1 Market Size and Forecast

28.10 Distribution Channel

28.10.1 Market Size & Forecast

28.11 Category

28.11.1 Market Size & Forecast

29 Appendix

29.1 Abbreviations

Exhibit 1              Segmentation of Global Educational Toys Market

Exhibit 2              Market Size Calculation Approach 2020

Exhibit 3              CAGR of Major Countries Worldwide 2020 (%)

Exhibit 4              Reasons for High Use of Plastic in Manufacturing Educational Toys

Exhibit 5              Global Educational Toys Value Chain

Exhibit 6              Detailed Value Chain of Global Educational Toys Market

Exhibit 7              Impact of COVID-19 on Various Factors Related to Educational Toys

Exhibit 8              Impact of Rise in Demand for Sustainable Toys

Exhibit 9              Market Drivers for Eco-Friendly Educational Toys

Exhibit 10            Impact of Growing Demand for STEM Toys

Exhibit 11            Impact of Development of Smart or AI-based Toys

Exhibit 12            Impact of Growing Demand for Inspirational and Aspirational Toys

Exhibit 13            Impact of Tapping Omnichannel Opportunities

Exhibit 14            Major Educational Toy Subscription Packages

Exhibit 15            Impact of Need for Motor Skill and Cognitive Development

Exhibit 16            Impact of Stringent Safety Regulations and Guidelines

Exhibit 17            Impact of Licensing and Counterfeit Products

Exhibit 18            Impact of Proliferation of Online and Mobile Gaming Platforms

Exhibit 19            Market Share of Digital Gaming Platform by Devices 2020 (%)

Exhibit 20            Revenue from Educational Toys by Region 2020 ($ billion)

Exhibit 21            Positive and Negative Trends in Global Educational Toys Market

Exhibit 22            Global Educational Toys Market 2020–2026 ($ billion)

Exhibit 23            Five Forces Analysis 2020

Exhibit 24            Incremental Growth by Educational Toy Type 2020 & 2026

Exhibit 25            Classification of Educational Toys Based on Toy Type

Exhibit 26            Key Trends, Drivers and Market Share of Various Educational Toy Type

Exhibit 27            Global Academic Educational Toys Market 2020–2026 ($ billion)

Exhibit 28            Area of Focus of Cognitive Educational Toys

Exhibit 29            Global Cognitive Thinking Educational Toys Market 2020–2026 ($ billion)

Exhibit 30            Classification of Motor Skills

Exhibit 31            Global Motor Skills Educational Toys Market 2020–2026 ($ billion)

Exhibit 32            Global Other Educational Toys Market 2020–2026 ($ billion)

Exhibit 33            Incremental Growth by Educator Type 2020 & 2026

Exhibit 34            Classification of Educational Toys based on Educator Type

Exhibit 35            Market Share of Educational Toys by Various Educator Types

Exhibit 36            Incremental Growth Comparison of Educational Toys by Various Educator Types 2020 ($ billion)

Exhibit 37            Global STEM-based Educational Toys Market 2020–2026 ($ billion)

Exhibit 38            Key Factors Driving Demand for Classroom Games

Exhibit 39            Global Classroom Games Market 2020–2026 ($ billion)

Exhibit 40            Global After School Educational Toys Market 2020–2026 ($ billion)

Exhibit 41            Global Brain Break Games Market 2020–2026 ($ billion)

Exhibit 42            Global Toys for Gifted Children Market 2020–2026 ($ billion)

Exhibit 43            Global Lesson Plans Market 2020–2026 ($ billion)

Exhibit 44            Incremental Growth by Age Group 2020 & 2026

Exhibit 45            Classification of Educational Toy Market based on Age Group

Exhibit 46            Market Share and Growth Momentum of Educational Toys by Age Group-2020

Exhibit 47            Demand for Different Educational Toys Based on Age Group

Exhibit 48            Global 0-3 years Educational Toys Market 2020–2026 ($ billion)

Exhibit 49            Popular Toy Categories Among Age Group of 3-8 Years

Exhibit 50            Global 3-8 years Educational Toys Market 2020–2026 ($ billion)

Exhibit 51            Global 8-12 years Educational Toys Market 2020–2026 ($ billion)

Exhibit 52            Global 12+ years Educational Toys Market 2020–2026 ($ billion)

Exhibit 53            Incremental Growth by Distribution Channel 2020 & 2026

Exhibit 54            Classification of Educational Toy Market Based on Distribution Channel

Exhibit 55            Market Share and Market Size of Educational Toys by Various Distribution Channels 2020

Exhibit 56            Classification of Offline Distribution Channel

Exhibit 57            Expected Annual Growth Rate of Various Offline Retailers

Exhibit 58            Global Offline Educational Toys Market 2020–2026 ($ billion)

Exhibit 59            Classification of Online Distribution Channels

Exhibit 60            Global Online Educational Toys Market 2020–2026 ($ billion)

Exhibit 61            Incremental Growth by Category 2020 & 2026

Exhibit 62            Market Share of Educational Toys based on Toy Type

Exhibit 63            Classification of Indoor Educational Toys

Exhibit 64            Different Types of Puzzles

Exhibit 65            Global Indoor Educational Toys Market 2020–2026 ($ billion)

Exhibit 66            Benefits of Outdoor Educational Toys

Exhibit 67            Global Outdoor Educational Toys Market 2020–2026 ($ billion)

Exhibit 68            Incremental Growth by Geography 2020 & 2026

Exhibit 69            Market Share and CAGR of Various Regions 2020 (%)

Exhibit 70            Market Share of Different North American Countries 2020 (%)

Exhibit 71            North America Educational Toys Market 2020–2026 ($ billion)

Exhibit 72            Incremental Growth in North America 2020 & 2026

Exhibit 73            Key Production Insights for US

Exhibit 74            US Educational Toys Market 2020–2026 ($ billion)

Exhibit 75            Quarterly Change in Labor Statistics 2020 (Canada) (%)

Exhibit 76            Educational Toys Market in Canada 2020–2026 ($ billion)

Exhibit 77            Reasons for Production Concentration in APAC

Exhibit 78            Market Share and Growth Momentum of Major APAC Countries 2020

Exhibit 79            APAC Educational Toys Market 2020–2026 ($ billion)

Exhibit 80            Incremental Growth in APAC 2020 & 2026

Exhibit 81            Educational Toys Market in China 2020–2026 ($ billion)

Exhibit 82            Key Insights of Toy Industry in Australia 2020

Exhibit 83            Educational Toys Market in Australia 2020–2026 ($ billion)

Exhibit 84            Population Aged 0-14 years in Japan 2010-2019 (%)

Exhibit 85            Educational Toys Market in Japan 2020–2026 ($ billion)

Exhibit 86            Educational Toys Market in South Korea 2020–2026 ($ billion)

Exhibit 87            Government initiative to Boost Educational Toys Industry in India

Exhibit 88            Import Duty on Toys in India 2020

Exhibit 89            Educational Toys Market in India 2020–2026 ($ billion)

Exhibit 90            Market Size and Incremental Growth of Major European Countries 2020 ($ billion)

Exhibit 91            Quarterly Changes in Hourly Labor Cost across Europe 2020 (%)

Exhibit 92            Educational Toys Market in Europe 2020–2026 ($ billion)

Exhibit 93            Incremental Growth in Europe 2020 & 2026

Exhibit 94            Percentage Change in Child Population in UK 2019 (billion)

Exhibit 95            Key Demand Insights for UK

Exhibit 96            UK Educational Toys Market 2020–2026 ($ billion)

Exhibit 97            Change in Sales of Educational Toys by Category in Germany (%)

Exhibit 98            Educational Toys Market in Germany 2020–2026 ($ billion)

Exhibit 99            Share of Online Sales in Total Toy Sales (France)

Exhibit 100          Educational Toys Market in France 2020–2026 ($ billion)

Exhibit 101          Percentage Increase in Sales of Various Educational Toys in Spain 2020

Exhibit 102          Educational Toys Market in Spain 2020–2026 ($ billion)

Exhibit 103          Enrolment Rate in Early Childhood Education and Care (ECEC) 2018

Exhibit 104          Total Fertility Rate in Italy 2000-2020 (Births Per Women)

Exhibit 105          Educational Toys Market in Italy 2020–2026 ($ billion)

Exhibit 106          Market Size and Incremental Growth of Key Countries in Latin America 2020

Exhibit 107          Online Statistics in Latin America 2014-2019

Exhibit 108          Latin America Educational Toys Market 2020–2026 ($ billion)

Exhibit 109          Incremental Growth in Latin America 2020 & 2026

Exhibit 110          Comparison of Average Labor Cost in US and Mexico ($/Hour)

Exhibit 111          Educational Toys Market in Mexico 2020–2026 ($ billion)

Exhibit 112          Educational Toys Market in Brazil 2020–2026 ($ billion)

Exhibit 113          Population Below 14 Years in Colombia 2015–2019 (%)

Exhibit 114          Educational Toys Market in Rest of Latin America 2020–2026 ($ billion)

Exhibit 115          Population using Internet in MEA 2019 (%)

Exhibit 116          Market Size and Incremental Growth of Key Countries in MEA 2020 ($ billion)

Exhibit 117          Educational Toys Market in Middle East & Africa 2020–2026 ($ billion)

Exhibit 118          Incremental Growth in MEA 2020 & 2026

Exhibit 119          Under 14 population in Saudi Arabia 2015–2019 (%)

Exhibit 120          Educational Toys Market in Saudi Arabia 2020–2026 ($ billion)

Exhibit 121          Educational Toys Market in UAE 2020–2026 ($ billion)

Exhibit 122          Educational Toys Market in South Africa 2020–2026 ($ billion)

Exhibit 123          Educational Toys Market in Turkey 2020–2026 ($ billion)

              

List Of Tables

Table 1                 Key Caveats

Table 2                 Currency Conversion 2013−2020

Table 3                 Global Academic Educational Toys Market 2020−2026 ($ billion) (Geography)

Table 4                 Global Cognitive Thinking Educational Toys Market 2020–2026 ($ billion) (Geography)

Table 5                 Global Motor Skills Educational Toys Market 2020–2026 ($ billion) (Geography)

Table 6                 Global Other Educational Toys Market 2020–2026 ($ billion) (Geography)

Table 7                 Global STEM-based Educational Toys Market 2020–2026 ($ billion) (Geography)

Table 8                 Global Classroom Games Market by 2020–2026 ($ billion) (Geography)

Table 9                 Global After School Educational Toys Market 2020–2026 ($ billion) (Geography)

Table 10              Average Attention Span for Different Age Groups (minutes)

Table 11              Global Brain Break Games Market 2020–2026 ($ billion) (Geography)

Table 12              Global Toys for Gifted Children Market 2020–2026 ($ billion) (Geography)

Table 13              Global Lesson Plans Market by 2020–2026 ($ billion) (Geography)

Table 14              Global 0-3 years Educational Toys Market 2020–2026 ($ billion) (Geography)

Table 15              Global 3-8 years Educational Toys Market 2020–2026 ($ billion) (Geography)

Table 16              Global 8-12 years Educational Toys Market 2020–2026 ($ billion) (Geography)

Table 17              Global 12+ years Educational Toys Market 2020–2026 ($ billion) (Geography)

Table 18              Global Offline Educational Toys Market 2020–2026 ($ billion) (Geography)

Table 19              Global Online Educational Toys Market 2020–2026 ($ billion) (Geography)

Table 20              Global Indoor Educational Toys Market 2020−2026 ($ billion) (Geography)

Table 21              Global Outdoor Educational Toys Market 2020−2026 ($ billion) (Geography)

Table 22              North America Educational Toys Market by Toy Type 2020–2026 ($ billion)

Table 23              North America Educational Toys Market by Educator Type 2020–2026 ($ billion)

Table 24              North America Educational Toys Market by Age Group 2020–2026 ($ billion)

Table 25              North America Educational Toys Market by Distribution Channel 2020–2026 ($ billion)

Table 26              North America Educational Toys Market by Category 2020–2026 ($ billion)

Table 27              Younger and Older Population Statistics in Canada 2020

Table 28              APAC Educational Toys Market by Toy Type 2020–2026 ($ billion)

Table 29              APAC Educational Toys Market by Educator Type 2020–2026 ($ billion)

Table 30              APAC Educational Toys Market by Age Group 2020–2026 ($ billion)

Table 31              APAC Educational Toys Market by Distribution Channel 2020–2026 ($ billion)

Table 32              APAC Educational Toys Market by Category 2020–2026 ($ billion)

Table 33              Europe Educational Toys Market by Toy Type 2020–2026 ($ billion)

Table 34              Europe Educational Toys Market by Educator Type 2020–2026 ($ billion)

Table 35              Europe Educational Toys Market by Age Group 2020–2026 ($ billion)

Table 36              Europe Educational Toys Market by Distribution Channel 2020–2026 ($ billion)

Table 37              Europe Educational Toys Market by Category 2020–2026 ($ billion)

Table 38              Latin America Educational Toys Market by Toy Type 2020–2026 ($ billion)

Table 39              Latin America Educational Toys Market by Educator Type 2020–2026 ($ billion)

Table 40              Latin America Educational Toys Market by Age Group 2020–2026 ($ billion)

Table 41              Latin America Educational Toys Market by Distribution Channel 2020–2026 ($ billion)

Table 42              Latin America Educational Toys Market by Category 2020–2026 ($ billion)

Table 43              MEA Educational Toys Market by Toy Type 2020–2026 ($ billion)

Table 44              MEA Educational Toys Market by Educator Type 2020–2026 ($ billion)

Table 45              MEA Educational Toys Market by Age Group 2020–2026 ($ billion)

Table 46              MEA Educational Toys Market by Distribution Channel 2020–2026 ($ billion)

Table 47              MEA Educational Toys Market by Category 2020–2026 ($ billion)

Table 48              Bandai Namco: Major Product Offerings

Table 49              Hasbro: Major Product Offerings

Table 50              LEGO: Major Product Offerings

Table 51              Mattel: Major Product Offerings

Table 52              Melissa & Doug: Major Product Offerings

Table 53              Spin Master: Major Product Offerings

Table 54              Basic Fun: Major Product Offerings

Table 55              C’Mon: Major Product Offerings

Table 56              Digital Dream Labs: Major Product Offerings

Table 57              Disney: Major Product Offerings

Table 58              Engino.Net: Major Product Offerings

Table 59              Fremont Die: Major Product Offerings

Table 60              Funskool: Major Product Offerings

Table 61              Goliath: Major Product Offerings

Table 62              INI: Major Product Offerings

Table 63              International Playthings: Major Product Offerings

Table 64              Johnco: Major Product Offerings

Table 65              K’Nex: Major Product Offerings

Table 66              Leapfrog Enterprises: Major Product Offerings

Table 67              Learning Resources: Major Product Offerings

Table 68              Looney Labs: Major Product Offerings

Table 69              Ludo Fact: Major Product Offerings

Table 70              Mindware: Major Product Offerings

Table 71              Orchard Toys: Major Product Offerings

Table 72              OWI: Major Product Offerings

Table 73              Paul Lamond Games: Major Product Offerings

Table 74              Pegasus & Spiele: Major Product Offerings

Table 75              Piatnik: Major Product Offerings

Table 76              Playmobil: Major Product Offerings

Table 77              Pressman Toys: Major Product Offerings

Table 78              Ravensburger: Major Product Offerings

Table 79              RoosterFin: Major Product Offerings

Table 80              Schmidt Spiele: Major Product Offerings

Table 81              Simbatoys: Major Product Offerings

Table 82              Smartivity: Major Product Offerings

Table 83              SmartLab: Major Product Offerings

Table 84              Sphero: Major Product Offerings

Table 85              Talicor: Major Product Offerings

Table 86              Thames & Kosmos: Major Product Offerings

Table 87              The Haywire: Major Product Offerings

Table 88              The OP: Major Product Offerings

Table 89              Thinkfun: Major Product Offerings

Table 90              Tomy Company: Major Product Offerings

Table 91              Top-Toy: Major Product Offerings

Table 92              University Games: Major Product Offerings

Table 93              Vtech Electronics: Major Product Offerings

Table 94              Winning Moves Games: Major Product Offerings

Table 95              WowWee Group Limited: Major Product Offerings

Table 96              WizKids: Major Product Offerings

Table 97              Global Educational Toys Market by Geography 2020–2026 ($ billion)

Table 98              Global Educational Toys Market by Geography 2020–2026 (Revenue %)

Table 99              North America Educational Toys Market by Toy Type 2020–2026 ($ billion)

Table 100            North America Educational Toys Market by Educator Type 2020–2026 ($ billion)

Table 101            North America Educational Toy Market by Age Group 2020–2026 ($ billion)

Table 102            North America Educational Toy Market by Distribution Channel 2020–2026 ($ billion)

Table 103            North America Educational Toy Market by Category in North America 2020–2026 ($ billion)

Table 104            APAC Educational Toys Market by Toy Type 2020–2026 ($ billion)

Table 105            APAC Educational Toys Market by Educator Type 2020−2026 ($ billion)

Table 106            APAC Educational Toys Market by Age Group 2020−2026 ($ billion)

Table 107            APAC Educational Toys Market by Distribution Channel 2020−2026 ($ billion)

Table 108            APAC Educational Toys Market by Category 2020−2026 ($ billion)

Table 109            Europe Educational Toys Market by Toy Type 2020–2026 ($ billion)

Table 110            Europe Educational Toys Market by Educator Type 2020–2026 ($ billion)

Table 111            Europe Educational Toys Market by Age Group 2020–2026 ($ billion)

Table 112            Europe Educational Toys Market by Distribution Channel 2020–2026 ($ billion)

Table 113            Europe Educational Toys Market by Category 2020–2026 ($ billion)

Table 114            Latin America Educational Toys Market by Toy Type 2020–2026 ($ billion)

Table 115            Latin America Educational Toys Market by Educator Type 2020–2026 ($ billion)

Table 116            Latin America Educational Toys Market by Age Group 2020–2026 ($ billion)

Table 117            Latin America Educational Toys Market by Distribution Channel 2020–2026 ($ billion)

Table 118            Latin America Educational Toys Market by Category 2020–2026 ($ billion)

Table 119            MEA Educational Toys Market by Toy Type 2020–2026 ($ billion)

Table 120            MEA Educational Toys Market by Educator Type 2020–2026 ($ billion)

Table 121            MEA Educational Toys Market by Age Group 2020–2026 ($ billion)

Table 122            MEA Educational Toys Market by Distribution Channel 2020–2026 ($ billion)

Table 123            MEA Educational Toys Market by Category 2020–2026 ($ billion)

Table 124            Global Educational Toys Market by Educational Toy Type 2020–2026 ($ billion)

Table 125            Global Educational Toys Market by Educational Toy Type 2020–2026 (Revenue %)

Table 126            Global Educational Toys Market by Educator Type 2020–2026 ($ billion)

Table 127            Global Educational Toys Market by Educator Type 2020–2026 (Revenue %)

Table 128            Global Educational Toys Market by Age Group 2020–2026 ($ billion)

Table 129            Global Educational Toys Market by Age Group 2020–2026 (Revenue %)

Table 130            Global Educational Toys Market by Distribution Channel 2020–2026 ($ billion)

Table 131            Global Educational Toys Market by Distribution Channel 2020–2026 (Revenue %)

Table 132            Global Educational Toys Market by Category 2020–2026 ($ billion)

Table 133            Global Educational Toys Market by Category 2020–2026 (Revenue %)

Select a license type that suits your business needs

single-user Single User Licence
$3750.00
  • Report accessible by one user only
  • Free 10% or 3 days of customization
  • Free post-sale service assistance
  • Continuous support through email
Best Value Tag
5-user 5 User Licence
$4250.00
  • Report accessible by 5 users within the organization
  • Free 15% or 4.5 days of customization
  • Free post-sale service assistance
  • Continuous support through email and telephone
  • Free analyst hour
  • Free Upgrade: If an updated report published within 180 days of purchase, you will get the revised report free of charge
corporate.png Corporate Licence
$5250.00
  • Free Datasheet worth $1500
  • Report accessible by the entire organization
  • Free 20% or 6 days of customization
  • Free post-sale service assistance
  • Continuous support through email and telephone
  • Direct access to lead analysts
  • Free analyst hour
  • Free Upgrade: If an updated report published within 180 days of purchase, you will get the revised report free of charge
datasheet.png Datasheet Licence
$1500.00
  • Report accessible by 1 user only
  • Free 15% or 32 hours of customization
  • Free post-sale service assistance
  • Direct access to lead analysts

Our Clients

Licence Types What are these?

Our Clients Speak

erick

"The report by Arizton was spot on. It not only gave us insight into the pro audio market, we used it to raise funds for our company. The data proved (to the VC we pitched to) that the market was large enough for our company to not only survive but also grow."

Erik Young
CEO, Co-founder
Audink Inc., DBA Audios
SPEAK WITH OUR ANALYST

Want to know more about the report or any specific requirement?

Click to Email +1-312-235-2040

Want to Customize the Report?

Click Here

Why Arizton?

  • 100% Customer Satisfaction
  • 24x7 availability – we are always there when you need us
  • 200+ Fortune 500 Companies trust Arizton's report
  • 80% of our reports are exclusive and first in the industry
  • 100% more data and analysis
  • 1000+ reports published till date