A high degree of awareness and concerns regarding the right food consumption is driving F&B companies toward transparency and adopting ethical labels food products. A growing interest in ethical sourcing, fair trade practices, and sustainability among consumer groups influences the global ethical labels market. Consumers are increasingly showing a high interest in knowing the impact of individual consumption food products on the environment. The advocacy of high moral standards for manufacturing and consumption is increasingly influencing companies to opt for ethical labels, which promote environmental sustainability, social justice, animal well-being, equality, and adherence to a better workplace and worker qualities, thereby boosting the ethical labels market.
- APAC was the leading market for ethical-certified products in 2019. The region is expected to add the highest incremental revenue of over $170 billion during the forecast period
- About 50% of the ethical labels demand is expected to be driven by millennial and Generation Z consumers by 2025.
- About 43% of the millennials do not trust major and large food manufacturers, thus, driving the presence of products with ethical labels.
- Organic and fair-trade labels have maximum opportunities in the online channels, especially for ethical label beverages.
- Halal ethical-certified products accounted for the largest segment in 2019; however, organic and kosher segments are expected to grow at the fastest CAGRs during the forecast period.
- Japan is expected to add over $45 billion in revenue due to the presence of the aging population, which is health conscious in its food consumption.
The global ethical labels market is likely to grow at a CAGR of over 7% during the period 2019–2025.
Ethical Labels Market Segmentation
This research report includes a detailed segmentation by label types, product types, distribution channels, and geography.
INSIGHTS BY LABEL TYPES
Packaged halal food products have gained traction due to the widespread Muslim population across the world. As the halal-certified products comply with requisite permissible ingredients, these food and beverage products are finding an astonishing adoption in non-Muslim consumer groups, thereby underpinning the growth. APAC is the largest halal food market, owing to the presence of 62% of the global Muslim population.
Organic foods and beverages have witnessed tremendous growth in the global food market. The global organic labels market is expected to grow at a CAGR of over 9% during the period 2019−2025. North America and Europe remain the most lucrative markets as the degree of awareness and acceptance among consumers are higher than in other regions. Several European countries, including the UK and Germany, are witnessing high demand for animal welfare certifications, which further supports plant-based products, including organic ones. Therefore, the high traction for foods and beverages with organic labels, coupled with the easy availability of consumer groups opting for organic foods, is an important driver influencing the demand worldwide.
Clean labels have emerged as a buzz word in the food and beverage industry. Their growth can be attributed to the demand for the holistic and simpler ingredient list. Modern consumers are more informative due to the abundance of information available through the internet. The adoption of clean (free-from) labels such as non-GMO, no artificial sweeteners, no artificial flavors, and no artificial preservative is also growing. Moreover, their importance is witnessing traction among consumers as the packaged food and beverage industry has lost the confidence of consumers due to the presence of hidden ingredients and the misleading information designed to generate sales. Hence, the segment is expected to grow on account of increased skepticism toward product information.
INSIGHTS BY PRODUCT TYPES
A sizeable population, especially millennials, has been influential in increasing the awareness toward clean and healthy certified products. This trend is growing in the baby boomer population as well. There is a gradual shift among consumers toward healthier eating habits. Although dairy products are favored in terms of price and flavor, the changing consumption habits and lifestyle choices are driving the growth of the ethical food label segment. Hence, the increasing perception of the vegan label, kosher, and animal welfare labeled foods as healthier than standard animal-based is a major factor that is accelerating the growth of the segment.
With the growing concern over the consumption of alcoholic, carbonated, and sugar-based beverages, the focus has shifted toward non-alcoholic, plant-based alternative beverages among health-conscious consumers world over. The emergence of plant-based beverages such as packaged coconut water and non-dairy milk beverages is another major driver for the vegan label market. Further, the adoption of low-calorie variants in conventional beverages such as carbonated soft drinks is also influencing the demand for clean labels. Conventional beverages such as coffee, tea, cocoa-based, and packaged water are witnessing high adoption. Halal ethical-certified products have found their way on packaged water, thereby gaining traction among consumers.
INSIGHTS BY DISTRIBUTION CHANNELS
In terms of distribution, the global ethical labels market is dominated by physical retail stores. The sale from supermarkets and hypermarkets accounted for a share of 43% in 2019. Retail stores have remained a preferred choice among consumers as these stores serve as a one-stop destination for several related food and beverage products. The retail channel distribution is expected to lead the distribution in the coming years as the brand-label-trust factor is higher in physical stores. However, the growing penetration of the internet has led to an increased awareness of foods and beverages with ethical labels. Moreover, the high-speed internet would majorly benefit commercial buyers since they would have plenty of options to choose from.
INSIGHTS BY GEOGRAPHY
The global ethical labels market is majorly driven by the acceptance of certain types of foods and beverages and the shift in consumers’ consumption habits. The contribution of Muslim and Jewish consumers can be attributed to the rise of halal and kosher ethical-certified products; however, it is from flexitarian consumers choosing these labels with a notion of being healthy and not religious. Interestingly, India has been one of the highest vegetarian populations; however, the scope for vegan labels is low as dairy-based products play a vital role in Indian cuisines.
North America is one of the established regions for ethical labels due to the growth of the food and beverage industry. In countries such as the UK, Germany, and France, the rise in animal welfare awareness and the increased demand for organic and sustainable labels are expected to drive the Europe ethical labels market. Brazil and Mexico are fueling growth in the Latin America region. There is increased adoption of organic, clean, and sustainable labels in the region. However, political strife and subsequent economic dwindling are likely to affect the growth in the region. The market in MEA is growing at a moderate rate.
KEY VENDOR ANALYSIS
The global ethical labels market is fragmented in nature as the vendors are competing based on product quality, clean free tags, and competitive pricing. Thus, consumer choices and preferences differ across regions and keep changing over time. Due to the highly competitive and volatile environment, future growth mainly depends on the ability to expect, measure, and adopt to the constantly changing trends and successfully introducing new or improved products in a timely manner among strategic consumer regions. The switching cost is becoming moderate due to reducing price differentiation of high-end and low-end products due to the emergence of several vendors in certain segments such as halal, organic, and clean certifications. Several players are expected to expand their presence worldwide during the forecast period, especially in the APAC region.
The ethical labels market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
By Label Types
- Sustainability and Fairtrade
- Animal Welfare
By Product Types
By Distribution Channel
- North America
- South Korea
- Latin America
- Saudi Arabia
- South Africa