The growing penetration of IoT in the commercial and residential sector is expected to affect next-gen tiller
Currently, the global garden tiller market is undergoing several technological transformations. New opportunities and trends such as the growth of cordless tiller, the emergence of robotic tiller, and the rise in the landscaping industry are offering new opportunities to market vendors. The adoption of tiller in several end-user industries such as commercial, and residential is driving the global garden tiller market. Further, the implementation of stringent emission regulations by government agencies worldwide to tackle increasing pollution levels is influencing the growth of green covers, thereby positively impacting the global garden tiller market. Further, the increase in the green cover in urban areas, stability in the economic landscape, the penetration of Internet of Things (IoT), and the increased consumer interest toward gardening across the world are the factors directly influencing the market.
Landscaping services are witnessing an increasing demand from the corporate, institutional, and residential sectors due to the healthy growth of the construction industry. The expansion of planting areas, lawn replacements, and designing and building a new landscape is influencing the adoption of high capacity products in the global garden tiller market.
According to the US Consumer Product Safety Commission (CPSC), more than 400,000 patients seek medical help for outdoor garden-tool-related accidents annually. Therefore, to overcome the issue, manufacturers have introduced robotic tiller in the market. They are used for mixing soil and weeding and can hoe the plot without any supervision. Robotic tiller run on electricity, hence they save a lot of fuel and energy.
Nowadays, vendors are trying to meet the consumer’s need by providing technically high-quality products. They are integrating smart digital assistance that is capable to detect, analyze, and execute instructions according to the surrounding environment. Also, the emergence of voice-activated control systems has further added an impetus to market growth. For instance, the introduction of Tertill, a solar powered and weatherproof tiller, demonstrates the shift toward smart connected tiller. The global garden tiller market is likely to reach around $1.5 billion by 2024, growing at a CAGR of approximately 5% during 2018–2024.
GARDEN TILLER MARKET: PRODUCTS
Front-tine tillers are expected to witness a strong demand from developing economies such as India and China
The global garden tiller market by product can be segmented into front-tine, rear-tine, cultivators, and mid-tine. The front-tine segment grew gradually and reached around $440 million in 2018. The growing demand for affordable and efficient gardening equipment is driving the front-tine tiller market. The growth of these tillers can be attributed to the demand from small farms and residential sectors. Further, the market is expected to witness a strong demand from developing economies such as India and China.
The rear-tine tiller segment is the second largest segment in the global garden tiller market. The growth of rear-tine tiller is highly influenced by the growth of theme parks, golf courses, and cricket and football stadiums. The increase in landscaping services is further responsible for the growth of rear-tine tiller. Hence, the growth of the construction market and the high demand for landscaping services are expected to drive the garden tiller market.
The garden cultivator segment was the third-largest one in the market in 2018. Cultivators are known as mini-tiller and are mostly preferred for small gardens. Affordable pricing and high weeding and soil mixing capabilities are driving their demand in emerging markets.
GARDEN TILLER MARKET: END-USER
The rise of commercial construction activities in the US, Europe, China, and India is likely to affect the adoption of garden tiller
The global garden tiller market by end-user can be segmented into commercial and residential. The commercial sector dominates the market and is expected to grow at a CAGR of around 5% during the forecast period. The rise of commercial construction activities, including office spaces and large parks and gardens in developed countries (the US and Europe) as well as in emerging countries (China and India), is likely to impact the adoption of garden equipment in the commercial segment positively.
Further, the high-power output and the capability of tilling new and hard soil are positively influencing the adoption of commercial tiller equipment. Also, theme parks are the most crucial revenue generator for the garden tiller market as they drive demand for regular landscaping services.
The residential segment is the second-largest end-user. The growing consumer interest in gardening and associated health benefits with the practice and the increasing construction of high-rise residential buildings are the prominent factors responsible for the growth of the residential segment. Moreover, growing urbanization, low-interest rates, favorable government housing schemes have also assisted in the market growth of tiller.
GARDEN TILLER MARKET: GEOGRAPHY
The increase in landscaping services is influencing the growth of tillers in North America
The global market by geography is segmented into APAC, Europe, North America, Latin America, and MEA. North America dominated the market and is expected to grow at a CAGR of around 5% during the forecast period. Regional economic growth, the growing garden and landscaping industry, and the adoption of green roofs are some the prominent factors for the accelerated growth in the region. Also, several companies in Silicon Valley are reshaping the technological landscape of garden equipment. In recent years, the US has witnessed a massive growth in the construction and residential sector, which has influenced the landscaping industry to a large extent. Hence, the accelerated demand for landscaping services from commercial and residential properties is expected to have a positive impact on the garden tiller market.
The rise in the number of construction projects - residential as well as commercial - has made Europe as the second-largest end-user of the global garden tiller market. Also, the European market grew at a significant rate during 2017–2018 due to the emergence of the e-commerce sector. Also, the online retail industry in Europe grew by more than 13.5% in 2017.
APAC is the third-largest region in the garden tiller market. Rapid urbanization and the growth of sustainable cities are expected to drive the market, especially in China, Japan, and Australia.
In 2018, Latin America accounted for a market share of around 8%, which is expected to decrease in 2024. The market in Latin America is fueled by the growth of urban gardening, rise in government initiatives, and the increased focus on vertical gardening. MEA is witnessing a steady growth. Government initiatives to develop theme parks and golf courses are likely to boost the garden tiller market in MEA during the forecast period.
KEY VENDOR ANALYSIS
The global garden tiller market is expected to witness healthy growth during the forecast period due to an increase in the green cover in cities and the growth of urban gardening across the world. Vendors are focusing on adopting the latest technologies and innovations in garden products. The rise of the robotic tiller and the penetration of IoT are expected to bring significant changes in the industry. Also, the presence of highly productive domestic manufacturers and growing exports is expected to accelerate the growth of tiller in North America in the next few years. Further, the growth of sustainable cities in the MEA region is expected to drive the overall usage and adoption of these tillers. Some of the leading vendors are STIHL, Husqvarna Group, STIGA, Honda.
The global garden tiller market research report
includes in-depth coverage of the industry analysis with revenue and forecast
insights for the following segments:
- North America
- Latin America
- Saudi Arabia
- South Africa