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Electric Lawn Mowers Market Size, Share, & Trends Analysis Report By Product Type (Walk-behind, Ride-on, and Robotic), End-user Type (Residential Users, Professional Landscaping Services, Golf Courses, and Government & Others), Blade Type (Cylinder Blades, Deck/Standard Blades, Mulching Blades, and Lifting Blades), Drive Type (AWD (All-wheel Drive), FWD (Front-wheel Drive), and RWD (Rear-wheel Drive)), and Geography (North America, Europe, Asia Pacific, Latin America, Middle East Africa) Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Share & Forecast, 2020 – 2025
|MARKET SIZE (REVENUE)||REVENUE (2025)- USD 8 BILLION|
|MARKET SIZE (UNIT SHIPMENT)||UNIT SHIPMENT (2025) - 10 MILLION UNITS|
|GEOGRAPHICAL ANALYSIS||North America, Europe, APAC, Latin America, and Middle East & Africa|
|COUNTRIES COVERED||US, Canada, UK, Germany, France, Italy, Spain, Switzerland, Sweden, Netherlands, Belgium, China, Japan, South Korea, Australia, Brazil, Mexico, South Africa, Saudi Arabia, and UAE|
|MARKET SEGMENTATION||Product Type (Walk-behind, Ride-on, and Robotic), End-user Type (Residential Users, Professional Landscaping Services, Golf Courses, and Government & Others), Blade Type (Cylinder Blades, Deck/Standard Blades, Mulching Blades, and Lifting Blades), Drive Type (AWD (All-wheel Drive), FWD (Front-wheel Drive), and RWD (Rear-wheel Drive))|
The global electric lawn mowers market size will reach $8 billion by 2025, growing at a CAGR of over 8% during 2020-2025. The industry is likely to witness an increase in revenue during the period, and the YOY growth will not slow down afterward. The increased penetration of robotic lawn mowers globally, coupled with a long repurchase cycle of gas-powered equipment and increased stringency in environmental laws, is expected to boost further the demand for electric lawn mowers across the globe during the forecast period. Robotic lawn mowers are such a variant, which are likely to witness the double-digit YOY growth due to the high demand from Europe and the increased awareness of these devices in developing countries. The increasing popularity of these devices in the residential sector is expected to drive market demand. The increase in per capita income and the number of dual-income households constitute the basis of increasing spending on consumer goods, lawn beautification, yard maintenance, thereby boosting the global lawn mowers market. However, the high cost of branded electric lawn mowers is a major growth inhibitor in APAC countries. There is low penetration in India, Thailand, and Vietnam due to the availability of low-cost mechanical models and preference for manual labor over automated techniques.
GLOBAL ELECTRIC LAWN MOWERS MARKET SEGMENTATION
This research report includes a detailed segmentation by
The demand for electric walk-behind mowers is expected to grow with the increase in the number of lawns, gardens, and yards across the world. Electric walk-behind mowers, which are likely to be an ongoing trend in the forecast period, changing technologies, and the growing use of smart tech, are likely to allow vendors to introduce eco-friendly and creative products, thereby influencing the electric lawn mowers market growth. However, the increasing market for robot-operated devices in Europe to gain more momentum in the coming years, which, in turn, disrupt the adoption rate of electric walk-behind-mowers. Self-propelled, push, and hover lawn mowers are the major types of equipment that are expected to witness exponential growth during the forecast period.
Electric ride-on electric mowers are majorly gaining popularity among end-users owing to their declining costs and the introduction of low-cost models by vendors such as Ryobi in the market. The ride-on mowers market is witnessing high popularity among urban, heavy-duty commercial users such as industrial users in countries such as France and the US. Still, other regions such as Australia have been gaining traction among different segments as well. Standard ride-on, zero-turn, lawn tractors, and garden tractors are the major types in the segment, which will contribute majorly to the growth of the electric lawn mowers market.
Robotic lawn mowers suitable or small-sized lawns are popular in North America and Europe. In Europe, the demand for robotic small-sized equipment is high, as most European gardens tend to be smaller than the US. Technological developments in the field of artificial intelligence have paved the way for more powerful mobile robots. The growing reliance on commercial-sector automation to reduce running costs has guided the development in the robotic lawn mower segment.
INSIGHTS BY END-USER
In 2019, the residential end-user segment dominated the electric lawn mowers market. The U.S. lawn mower market, along with the UK observing, is observing a spurt in market growth due to the high adoption of robotic devices. Several vendors have been offering tailor-made products suited to these regions. The usage of battery-powered and electric-powered zero-turn mower equipment is also anticipated to gain a considerable rise in demand among household users in developed countries.
One of the primary factors driving the growth of landscaping and gardening services is the introduction of innovative landscaping practices. The need for efficient water conservation without affecting landscapes is growing far and wide among organizations. Currently, the landscaping service providers segment is witnessing a significant rise in demand for electric equipment. A key factor driving the growth of the commercial lawn mower market is innovations and the increased focus on eco-friendliness of garden equipment. Increasing innovations such as mobile-based services enable landscapers to perform operations effectively, thereby increasing their profitability.
The increasing prominence of golf as a publicly accessible sports activity has led to the expansion of golf courses across the world, thereby increasing the market revenue. The growing consumer spending toward leisure activities such as golf, along with the increasing government efforts to develop golf and the increasing number of women golfers, acts as a reflection of the broadening appeal of this sport. The shift in age profile and gender is not only just limited to the Asian market but other regions.
INSIGHTS BY DISTRIBUTION
The distribution environment is rapidly evolving with systems, and processes are being upgraded at a rapid pace. Changes are spurred by expanding competition, accelerating digitization, constant disintermediation, and consumerization of expectations. About 70% of electric devices worldwide are manufactured in China, the UK, Germany, the US, and Mexico. B2B commerce is witnessing the increase in expectations that are associated mainly with B2C, such as transparent pricing and communities and social connections. This is expected to continue further with a focus on lowering costs, improving efficiencies, and opening up to new opportunities. With the electric lawn mowers market highly time-sensitive, distributors are increasingly focusing on extending their reach to improve the speed to market maintenance parts and services. Electric lawnmowers are also available to end-users through online OEMs’ e-commerce portals and online direct-to-consumer stores.
INSIGHTS BY BLADE & DRIVE
Standard blades are the most commonly used mostly in lawn mowers that rotate horizontally. The segment will observe an incremental growth of over $1.6 billion by 2025 due to the high adoption and availability. The mulching blades segment is likely to witness a shipment of 2.46 million units by 2025. These blades are all-purpose, which increasing their popularity among consumers, thereby driving the revenue. The cylinder blades segment of the global electric lawn mowers market witnessed shipments of 406.4 thousand units in 2019. In terms of drive type, the devices are categorized into RWD, FWD, and AWD.
INSIGHTS BY GEOGRAPHY
The Europe electric lawn mowers market will reach $5 billion by 2025. Vendors have introduced new variants of robotic as well as traditional devices with better mowing efficiency and high battery backup. Increased support for innovations in industries across Europe, along with the evolution of existing manufacturing operations by advanced computing, sensor technologies, and robotics, will drive the market during the forecast period. Although Western European countries such as Germany and France have always been the major manufacturing hubs and innovation-driven, countries in Central and Eastern Europe are rapidly catching up due to strong infrastructural growth, availability of high-quality skilled and low-cost labor, and enhanced R&D support by various governments in the region.
INSIGHTS BY VENDORS
The global electric lawn mowers market share is highly fragmented, with many local and international market players. As consumers expect constant advances and upgrades in garden equipment, the increasingly changing economic environment may have a negative effect on vendors. The current situation pushes vendors to adjust and improve their value proposition to attain a good business presence. While the market is characterized by the presence of diversified international vendors and a few regional vendors as foreign players will expand their market footprint, it would be increasingly difficult for local vendors to compete with them, particularly in terms of technology and customer base.
The global electric lawn mowers market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
By Blade & Drive
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