Most Exhaustive Report

Global Electric Lawn Mower Market – Comprehensive Study and Strategic Analysis 2019−2024


Most Exhaustive Report

Global Electric Lawn Mower Market – Comprehensive Study and Strategic Analysis 2019−2024

SKU : ARZP190206 Published on : March 2019 Pages : 387


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This comprehensive market research and strategic analysis study of the global electric lawn mower market offers investment opportunities, market size, and trend forecast during the period 2019−2024. The global electric lawn mower market is estimated to generate revenues of around $7 billion by 2024, growing at a CAGR of approximately 8% during 2018-2024.

Information offered in the global electric lawn mower report include:

  • Overview of the economic development and per capita GDP in developing markets
  • Adoption of robotic lawn mowers and understanding its design and working systems
  • Details about the growth of the landscaping industry
  • Market growth enablers –trends, opportunity assessment, drivers, and restraints
  • Garden equipment market overview – Market size and forecast | 2018−2024
  • Global electric lawn mower market - Historical data | 2016−2017
  • Market segmentation − Detailed analysis of market segmentation that includes product type, end-user type, mower blade type, and drive type across 21 countries.
  • Geography − A complete overview of 5 regions and market size and forecast of the leading 21 countries
  • Competitive landscape – It includes information about leading 7 key vendors and 49 other prominent players.

Key Highlights of the Global Electric Lawn Mower Market:

  1. The continual product development and the addition of new features will boost the adoption of these devices in the global market.
  2. The exponential growth of the landscaping industry and commercial real estate will drive the need for commercial lawn mowers in the global electric lawn mower market.
  3. The launch of new garden equipment with multiple applications in countries such as India, China, and Japan will increase product penetration in APAC.
  4. The government initiatives to promote sustainable cities will drive the demand for lawn care solutions and fuel demand in the global electric lawn mower market.
  5. The leading 50 companies account for 90% of the global electric lawn mower market.
  6. Leading vendors such as Husqvarna, Robert Bosch, and STIGA offers a diverse range of products and solutions in the global market, whereas most players provide only single category devices.

Electric Lawn Mower Market – Segmentation Analysis

Market Size & Forecast by Product Type | 2019-2024

  • Revenue
  • Unit Volume
  • Geography

Product Type    

  • Walk-behind Mowers
    • Self-propelled Mowers
    • Push Mower (excl. Reel)
    • Hover Mowers
  • Ride-on Mowers
    • Standard Ride-on
    • Zero Turn
    • Lawn Tractor
    • Garden Tractor
  • Robotic Mowers

Market Size & Forecast by End-user Type| 2019-2024

  • Revenue
  • Unit Volume
  • Geography

End-user Type

  • Residential Users
  • Professional Landscaping Services
  • Golf Courses
  • Government & Others

Market Size & Forecast by Mower Blade | 2019-2024

  • Revenue
  • Unit Volume
  • Geography

Mower Blades

  • Cylinder Blades
  • Deck/Standard Blades
  • Mulching Blades
  • Lifting Blades

Market Size & Forecast by Drive Type | 2019-2024

  • Revenue
  • Unit Volume
  • Geography

Drive Type

  • Manual Drive
  • AWD (All-wheel Drive)
  • FWD (Front-wheel Drive)
  • RWD (Rear-wheel Drive)

Market Size & Forecast by Geography | 2019-2024

  • Revenue
  • Unit Volume
  • Key Countries
  • Product Type
  • End-User Type
  • Mower Blade Type
  • Drive Type
  • Geography
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • Sweden
    • Switzerland
    • Belgium
    • Netherlands
  • North America
    • US
    • Canada
  • APAC
    • China & SAR
    • Australia
    • Japan
    • South Korea
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa


Electric Lawn Mower Market – Overview

The growing demand for garden equipment for grass cutting and lawn mowing purposes is fueling the growth of the global electric lawn mower market. The emergence and integration of voice-activated control systems will revolutionize the global market. For instance, vendors such as Husqvarna, in March 2018 demonstrated the functions of "Just Ask Alexa," and future Amazon Alexa features for Husqvarna Automower mowers through its Automower Connect application. The increasing focus on better manageability, better information security, lower maintenance cost, and overall benefits will help players gain a larger global market share. The increase in sustainable living behaviors and unconventional sources that have risen out of the urban phenomenon of mixed-use community spaces and is driving the demand in the global electric lawn mower market. The launch of new products like electric corded or cordless lawn mowers that have power, speed, versatility, and capabilities of handling numerous terrains will boost the profitability in the global market. The use of a number of channels and agile technologies has enabled commercial landscapers to keep track of valuable information such as product performance and operation statistics in the market.  Asian countries such as China and India are witnessing increased adoption of power garden equipment for lawn care, which in turn will positively impact the growth of the market. Europe is the largest robotic lawn mowers market globally. These mowers are light-weight, easy to operate, and eco-friendly, which acts as an advantage and drives the sale of these products in the global electric lawn mower market.

Electric Lawn Mower Market – Dynamics

The increasing adoption of green spaces and green roofs will propel the adoption of new machinery and boost revenues in the global electric lawn mower market. Green spaces typically help to improve air and water quality and reduce heat build-up in the environment. The several health and environmental benefits associated with green roofs will propel the growth of the global market. These devices have various applications in golf courses and other large parks and lawns and are fueling the development of the global lawn mower market. The urban planners and city officials worldwide are giving an increased emphasis on the allocation of green spaces in cities to improve livability in the global electric lawn mower market. Robotic lawn mowers are an alternate choice over traditional mowers for mowing these green roofs as they are better suited for mowing in closed locations bordered by wires. Thus, these green roofs initiatives would drive the market for battery-powered lawn mowers and add to the increased profitability in the global electric lawn mower market during the forecast period.

Top trends observed in the global lawn mower market include:

  • Growing Influx of Battery-powered Products & Multi-use Equipment
  • Shifting Consumer Focus toward Smart Technology
  • The emergence of Robotic Lawn Mowers
  • Development of Sustainable Cities

Electric Lawn Mower Market - Key Vendor Analysis

The global electric lawn mower market is witnessing a stiff competition between the players on the basis of offerings and pricing. The vendors are diversifying their product portfolio to increase their technical expertise and consumer base in the global electric lawn mower market. 

The major vendors in the global market are:

  • Deere & Co
  • Honda Power Equipment
  • Husqvarna
  • MTD Products
  • Bosch
  • The Toro Company

Other prominent vendors include AGCO, Alamo Group, AL-KO, Ariens Company, AS-Motor, Bad Boy Mowers, Black + Decker, Blount International, Bobcat Company, Briggs & Stratton, Carraro, Chervon Group, Cobra, Einhell Germany, Emak Group, ErkuntTraktorSanayii, E.ZICOM, Generac Power Systems, Grey Technology (GTECH), Hangzhou Favor Robot Technology, Hayter Limited, Hitachi, Hustler Turf Equipment, Linea Tielle, LG, Lowe’s Corporation (Kobalt), Makita Corporation, Mamibot, Masport, McLane Manufacturing, Mean Green Products, MilagrowHumanTech, Moridge Manufacturing, Ningbo NGP Industry, Positec Tool (WORX), SCAG Power Equipment, Schiller Grounds Care, Shibaura, Snow Joe, STIHL, SUMEC (Yard force), Swisher Acquisition, Techtronic Industries, Textron, Kobi Company, Turflynx, Yamabiko Europe (Belrobotics), Zhejiang Tianchen Intelligence & Technology, and Zucchetti Centro Sistemi (ZCS).

The report also includes

  1. The analysis of the global electric lawn mower market provides market size and growth rates for the forecast period 2019-2024.
  2. It offers comprehensive insights into current industry trends, trend forecast, and growth drivers about the global electric lawn mower market.
  3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
  4. It offers a complete overview of market segments and the regional outlook of global electric lawn mower market.
  5. The study offers a detailed overview of the vendor landscape, competitive analysis, and critical market strategies to gain competitive advantage.



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