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Global Electric Lawn Mowers Market - Comprehensive Study and Strategic Assessment 2022-2027

TO BE PUBLISHED Jul 2022
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THE GLOBAL ELECTRIC LAWN MOWERS MARKET SIZE WAS VALUED AT USD 5 BILLION IN 2021 AND IS EXPECTED TO REACH USD 8.5 BILLION BY 2027, GROWING AT A CAGR OF 9.18% FROM 2022 TO 2027.

The Global Electric Lawn Mowers Market Size, Share, Growth Forecast by: 

  • Product: Walk-Behind, Robotic, And Ride-On
  • End-User: Residential Users, Professional Landscaping Services, Golf Courses & Other Sports Arenas, And Government & Others
  • Power Source: Electric Corded and Battery-Powered
  • Blade Type: Cylinder Blades, Deck/Standard Blades, Mulching Blades, and Lifting Blades
  • Drive Type: Manual Drive, AWD (All-wheel Drive), FWD (Front-wheel Drive), and RWD (Rear-wheel Drive)
  • Start Type: Key Start, Push Start, and Recoil Start (Pull/Manual/Rewind Start)
  • Distribution Channel: Online and Offline
  • Geography: Europe, North America, APAC, Latin America, and MEA

Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Share & Forecast 2022–2027

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534 Pages

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329 Tables

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258 Charts

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5 Regions

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25 Countries

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45 Companies

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8 Market Segment

ELECTRIC LAWN MOWERS MARKET REPORT SCOPE

Report Attribute Details
Market Size (2027) USD 8.5 Billion
Market Size (2021) USD 5 Billion
Market Size (Volume) 14,742 thousand Units (2027)
CAGR 9.18% (2022-2027)
Base Year 2021
Forecast Year 2022-2027
Market Segments Product, End-User, Power Source, Blade Type, Drive Type, Start Type, Distribution Channel, and Geography
Geographic Analysis Europe, North America, APAC, Latin America, and MEA
Countries Covered US, Canada, UK, Germany, France, Italy, Spain, Sweden, Netherlands, Belgium, Poland, Switzerland, Finland, Austria, China, Australia, Japan, South Korea, India

MARKET OVERVIEW

The global electric lawn mowers market was valued at USD 5 billion in 2021 and is anticipated to reach USD 8.5 billion by 2027, growing at a CAGR of 9.18% from 2022 to 2027. The growth is attributed to their simplistic nature and eliminating the mess-up involved with fuel usage. Moreover, home improvement building projects are witnessing a significant transition in developed economies. They are anticipated to positively influence battery-powered equipment such as hand-held power tools and lawn mowers. Hence, the adoption of electric lawn mowers is expected to witness rapid growth in the consumer space. 

The growing penetration of robotic lawn mowers in the European market and the rising awareness of technology-driven equipment in developing countries are boosting the revenue of robotic lawn mower vendors in the market. It is estimated that the demand for robotic lawn mowers will witness double-digit growth in the global market during the forecast period.

Sustainable purchasing is increasingly gaining momentum among consumers in the lawn mowers market. As a result, the consumer inclination toward equipment that minimizes harmful emissions is gaining momentum, thereby offering substantial growth opportunities to battery-powered lawn mowers in the market. Moreover, electric lawn mowers cause fewer noise levels in the environment. The gasoline lawn mowers, which produce noise levels of over 85 decibels (dB), can result in irreparable hearing damage. Also, the extreme noise causes a lot of disruption to our communities in various work environments and schools. However, the electric lawn mowers that run at 75 decibels are comparatively less harmful. 

The government across several countries is also taking initiatives to encourage the adoption of electric lawn mowers in the market. Imposing a ban on the sale of gasoline lawn mowers and offering rebates are some of the initiatives taken by the US government to promote the sale of electric corded and battery-powered lawn mowers in the market.

KEY HIGHLIGHTS

  • The electric walk-behind lawn mowers are expected to add a revenue of USD 1.3 billion by 2027.
  • The revenue from robotic lawn mowers is expected to reach $3.9 billion by 2027 due to the increasing demand for effectiveness & efficiency and the rising labor cost across various European countries
  • The application of electric lawn mowers is expected to gain momentum in golf courses & other sports arenas due to the advancements in the battery technology & the development of enhanced ride-on mowers, thereby adding revenue of $371 million from the segment by 2027.

MARKET GROWTH FACTORS

Rising Gasoline Prices

  • The Russia and Ukraine conflict is leading to the continuous rise in gasoline prices across various countries.
  • Most developed countries have higher gasoline prices than the developing ones; developed economies are the major exporter of gasoline products. The variation in prices is due to various subsidies and taxes offered and charged by the government. Hence, the constant increase in gasoline prices across different countries drives consumers toward electric lawn mowers.

Growing Inclination Towards Sustainability

  • The environmental problems are increasing significantly worldwide due to the rising carbon emissions and climate change. Hence sustainable living is the key to preserving the environment. The growing consumer awareness is substantially driving the usage of electric lawn mowers as these minimize the impact on the environment and promotes healthy surroundings.
  • The old two-stroke gasoline engines are highly inefficient and lead to the emission of various air pollutants, including carbon monoxide, hydrocarbons, methane, and ethanol into the environment. Moreover, the rising air pollution problem in developing countries offers substantial growth opportunities to electric lawn mowers in the market.

SEGMENT REVIEW

In 2021, walk-behind lawn mowers dominated the market due to their low cost and better suitability for residential applications, which is the major end-user of the equipment.

The power source used to operate the lawn mowers is evolving from electric corded to battery-powered ones as it offers hassle-free mowing without the discomfort of cables. Moreover, the modern Li-ion batteries are lighter in weight and last for a longer time as compared to traditional nickel-cadmium versions.

The residential segments are the major revenue contributors to the electric lawn mowers in the global market. The overall acreage of lawns in residential units across US and European countries supported by the better suitability of electric lawn mowers for residential applications due to cable length and battery run time contributes to the higher demand for the equipment from the residential users.

GEOGRAPHICAL OUTLOOK

Europe's electric lawn mowers market is expected to add a revenue of $1.8 billion by 2027 due to the increasing government initiatives to increase the adoption of equipment with Li-ion batteries. In 2019, European Union launched the "Green Deal" initiative to overcome climate change and environmental degradation issues. Such an initiative is expected to promote clean energy & clean technological innovations, thereby offering substantial growth opportunities to the electric lawn mower players in the market.

VENDOR LANDSCAPE

Some of the leading players dominating the global electric lawn mowers market are:

The vendors are making significant investments to enhance the battery performance, increase run time and bring new features to ensure a sustainable presence in a hypercompetitive environment. 

Frequently Asked Questions

HOW BIG IS THE GLOBAL ELECTRIC LAWN MOWER MARKET?

The global electric lawn mowers market is expected to reach USD 8.5 billion by 2027.

WHAT IS THE GROWTH RATE OF THE GLOBAL ELECTRIC LAWN MOWER MARKET?

The global electric lawn mower market is expected to grow at a CAGR of 9.18% during 2022-2027.

WHO ARE THE KEY PLAYERS IN THE GLOBAL ELECTRIC LAWN MOWER MARKET?

ARIENS CO, Deere & Company, Honda Motor Company, Husqvarna Group, Robert Bosch, Stanley Black & Decker, STIGA S.p.A, and The Toro Company.

WHICH REGION ACCOUNTED FOR THE LARGEST SHARE IN THE ELECTRIC LAWN MOWER MARKET?

Europe to contribute the largest share in the electric lawn mower market.

WHICH DISTRIBUTION CHANNEL IS GAINING MOMENTUM IN THE ELECTRIC LAWN MOWER MARKET?

The offline distribution channel is gaining momentum in the market.

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The global electric lawn mowers market was valued at USD 5 billion in 2021 and is expected to reach USD 8.5 billion by 2027, growing at a CAGR of 9.18%.

The following factors are likely to contribute to the growth of the global electric lawn mowers market are:

  • Development of Robotic Lawn Mowers
  • Growing Landscaping Industry
  • Advancement in Battery Technology
  • Growing Inclination Towards Sustainability

The study considers a detailed scenario of the present global electric lawn mowers market and its market dynamics for 2022−2027. It covers a detailed overview of several industry growth enablers, restraints, and trends. The report offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent ones operating in the market.

Key Vendors

  • ARIENS CO
    • Business Overview
    • Product Offerings
    • Key Strategies
    • Key Strengths
    • Key Opportunities
  • Deere & Company
  • Honda Motor Company
  • Husqvarna Group
  • Robert Bosch
  • Stanley Black & Decker
  • STIGA S.p.A
  • The Toro Company

Other Prominent Vendors

  • Alfred Karcher SE & Co. KG
    • Business Overview
    • Product Offerings
  • AL-KO Gardentech
  • AS-Motor
  • Briggs & Stratton
  • Chervon Group
  • COBRA GARDEN
  • Einhell Germany AG
  • Emak S.p.A
  • E.Zicom
  • Future GenRobots
  • Generac Power Systems
  • Greenworks Tools
  • Grey Technology
  • Hangzhou Favor Robot Technology
  • iRobot
  • LG Electronics
  • LINEATIELLE s.r.l.
  • Makita
  • Mamibot
  • Masport
  • Metalcraft of Mayville
  • Milagrow HumanTech
  • Ningbo NGP Industry Co., Ltd.
  • Positecgroup
  • Snow Joe
  • STIHL
  • SUMEC Group Corporation
  • Techtronic Industries
  • Textron Inc.
  • The Kobi Company
  • Volta
  • WIPER S.R.L
  • YAMABIKO
  • Yangzhou Weibang Garden
  • Zipper Maschinen GmbH
  • ZHEJIANG TIANCHEN INTELLIGENCE & TECHNOLOGY CO., LTD.
  • Zucchetti Centro Sistemi S.p.a

Market Segmentation by Product

  • Walk-Behind
  • Robotic
  • Ride-On

Market Segmentation by End-User

  • Residential Users
  • Professional Landscaping Services
  • Golf Courses & Other Sports Arenas
  • Government & Others

Market Segmentation by Power Source

  • Electric Corded
  • Battery-Powered

Market Segmentation by Blade Type

  • Cylinder Blades
  • Deck/Standard Blades
  • Mulching Blades
  • Lifting Blades

Market Segmentation by Drive Type

  • Manual Drive
  • AWD (All-wheel Drive)
  • FWD (Front-wheel Drive)
  • RWD (Rear-wheel Drive)

Market Segmentation by Start Type

  • Key Start
  • Push Start
  • Recoil Start (Pull/Manual/Rewind Start)

Market Segmentation by Distribution Channel

  • Online
  • Offline

Market Segmentation by Geography

  • Europe
    • The UK
    • Germany
    • France
    • Italy
    • Spain
    • Sweden
    • Netherlands
    • Belgium
    • Poland
    • Switzerland
    • Finland
    • Austria
  • North America
    • US
    • Canada
  • APAC
    • China
    • Australia
    • Japan
    • South Korea
    • India
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa

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