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This research report on the global garment steamer market covers sizing and forecast, share, industry trends, growth drivers, and vendor analysis. The study includes insights by product (upright and handheld), application (retail, fashion, hospitality, healthcare, home interiors, and others), model type (commercial floor, mid-sized, and mini handheld model), pricing type (premium, mid-end and mass-market model), distribution channel (retail and online stores), and geography (North America, Europe, APAC, Latin America, and MEA)
The garment steamer market is witnessing a significant rise in demand in the professional and residential end-users worldwide. Increasing diversification, coupled with demand for reliability in the appliances inventory, is expected to contribute to the long-term value of professional users. Changing lifestyles and the increasing availability of steamers via online channels are likely to open new avenues for high-end apparel maintenance, thereby favorably impacting the garment steamer market growth.
The demand from residential users is driven by the increased GDP and the growth of the residential housing market worldwide. With the rapidly expanding e-commerce industry, several consumer-based appliances such as garment steamers are expected to witness surge during the forecast period.
The increased application of high-end apparel care appliances in retail, fashion, TV commercials, films, promotional events, reality shows sector is also expected to affect the garment steamer market favorably.
- The upright garment steamer segment is expected to witness significantly higher demand than other segments.
- Garment steamer is witnessing demand from the retail sector on account of efficient steam capabilities. These appliances help storekeepers to maintain a large quantity of apparel with ease and convenience.
- Europe will continue its market dominance during the forecast period. However, APAC is expected to witness strong traction in demand for garment steamer by 2025 on account of increased disposable incomes, product innovations, and rapid growth of the e-commerce sector.
- The vendor landscape is expected to be highly consolidated. Philips, Electrolux, Groupe SEB, and Panasonic are the major vendors.
The garment steamer market is expected to grow at a CAGR of over 5% during the forecast period 2019–2025.
Garment Steamer Market: Segmentation
This research report includes detailed segmentation by product, application, model type, pricing type, distribution channels, and geography.
Insights by Products
Handheld appliances are effective and viable options for travelers to keep their clothing wrinkle-free and fresh. They come in ergonomic designs, with steady grips, which enable an individual to handle them effortlessly. One of the significant factors contributing to the growth of the segment is convenience and compactness.
Standing/upright appliances are exceptionally stable and provide robust and quick removal of wrinkles and creases. These models are considerably bulkier and larger than handheld models. However, one of the most appealing features of these equipment is the availability of a built-in hanger, which makes them convenient for both residential and commercial consumers.
Insights by Application
Rapid expansion in the retail sector is expected to propel the demand for garment care appliances. Garment steamers are mainly designed to deodorize and sanitize apparel. Vendors are launching new products/appliances, which are CSA approved and prove to be a perfect/viable choice for the steaming process. These appliances are expected to witness a steady increase in the home interiors segment. Nowadays, these appliances are being designed for personal usage, which helps in easy removal of wrinkles, thereby giving a refreshing look to clothes. Handheld steamers are mostly preferred appliances in the residential sector.
Vendors in the fashion industry are expected to introduce several appropriate devices for making the fabric more appealing/presentable to consumers. With advances in technology, appliances such as garment steamers are gaining significant demand among fashion collectors.
Modern hotels are increasingly focusing on adapting to changing consumer preferences. With the modernization of the amenities and services sector, hotels are expected to introduce steamers in their services segment. This equipment is also gaining a steady rise in demand in the healthcare sector. They are increasingly preferred in the laundry care sector. These appliances are convenient and help to remove dirt, thereby killing bacteria and germs. Therefore, the high demand for hygiene and cleanliness from the healthcare sector is anticipated to increase the usage of steamers.
Insights by Pricing
Premium models are finding increasing usage in the high-end professional dry-cleaning segment. These models have large applications in the media and film industry as these appliances enhance and refresh apparel looks. Premium appliances offer value for money as they provide excellent performance and results. Europe is expected to emerge as a major market for garment steamers during the forecast period.
Mid-end models are witnessing adoption among professional as well as residential users. In the residential sectors, these models can be used for maintaining interiors of rooms, as well. Hence, the increasing usage of mid-range models by professionals is likely to augur well for the growth.
In terms of revenue, the mass-market model segment is expected to cross over a $1 billion mark during the forecast period. Retail outlet chains and homeowners proficiently use mass-market models. These models are preferred as they can be used for steaming and straightening clothes on daily purposes. Also, the cost-effectiveness offered by these models is likely to drive the adoption in the residential sector.
Insights by Models
A large number of retail outlets or stores are opting for commercial garment steamer to remove wrinkles, crease out clothes at stores conveniently, and straighten drapes and curtains; hence, large-scale retailers are expected to increase the adoption of these streamers during the forecast period. Professional and residential end-users mainly opt for mid-sized appliances as they offer ease of use and high operationality among end-users. However, these machines also help in maintaining the fabric quality, thereby increasing the application. Mini-handheld models are portable models, which are growing in demand due to convenience, compactness, and lightweight, which make them an ideal choice among travelers.
Insights by Geography
North America, which is led by the US, where appliances have a profound usage in retail outlets and the fashion industry and the tourism sector, is contributing to the growth. With the changing lifestyles and busy schedules, the trend of garment care appliances is expected to witness an increase in the market. Europe is one of the major factors favorably impacting the demand in the market due to the increasing trend of using convenient and hassle-free products. Factors such as portability, efficiency, flexibility, along with the convenience offered by steamers in comparison to traditional and conventional modes of ironing methods are expected to bolster the demand in the APAC region. Changing diversified demographic trends, ranging from improvements in living standards to the aging population, are expected to impact the overall spending preferences of users, thereby opening new prospects for the garment care appliances sector in Latin America. The MEA market is in the nascent stage of growth. The increasing number of e-commerce channels, coupled with the growing demand for efficient appliances, is expected to propel the demand in the region. Saudi Arabia and the UAE are considered to be centers for retail activities in the region.
Key Profiled Countries
- Nordic Countries
- South Korea
- South Africa
- Saudi Arabia
Insights by Vendors
The global garment steamer market is highly concentrated with the presence of several local and global players in the market. The competition is intense. The rapidly changing technological scenario could adversely affect vendors as customers expect continual innovations and upgrades. Manufacturers are emphasizing on identifying opportunities, thereby setting up certain goals to achieve productivity and efficient usage of capital resources. The present scenario is forcing vendors to alter and refine their unique value proposition to achieve a strong presence. One of the key strategies implemented by vendors includes the introduction of differentiated products and solutions. Hence, companies strive to offer differentiated channels for distribution and better product mix, thereby catering to the changing needs and requirements of the target customers in the market.
- Groupe SEB
- Koninklijke Philips
Other Prominent Vendors – 1byone, AICOK, Bear Down Brands, Conair Corporation, Domu Brands, Econoco, Elite Steam & Garment Machines, Epica, Fridja Limited, GlenDimplex, Haier Group, Hamilton Beach Brands Holding Company, Havells India, Jiffy Steamer, Joy, Midea, Newell Brands, Propress, PurSteam, Reliable Corporation, Russel Hobbs, SALAV, SharkNinja Operating, SimplyLife Home, Stanley Black & Decker, Steam & Go, Steamfast, Storebound, SVP Worldwide, Taurus Group, and Usha International.
Key Market Insights
The analysis of the garment steamer market provides sizing and growth opportunities for the forecast period 2019–2025.
- Offers market sizing and growth prospects of the garment steamer market for the forecast period 2019–2025.
- Provides comprehensive insights on the latest industry trends, forecast, and growth drivers in the market.
- Includes a detailed analysis of growth drivers, challenges, and investment opportunities.
- Delivers a complete overview of segments and the regional outlook of the market.
- Offers an exhaustive summary of the vendor landscape, competitive analysis, and key strategies to gain competitive advantage.
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