The global hospital hand hygiene market size will reach USD 7.7 billion by 2025, growing at a CAGR of 8% during 2020-2025. The industry is driven by the high awareness of personal hygiene and the increased focus on healthcare-associated infections in hospitals and healthcare centers. Hand hygiene products, which include hand wash, sanitizers, and scrubs, are witnessing an increased demand from hospitals as these products help to spread or contain infections in operation theaters, ICUs, emergency centers, and wards. China, Japan, and India are experiencing increased demand for hand hygiene solutions due to the growth in commercial healthcare settings and the shift in consumer behavior for personal hygiene. The growth in the respective market is fueled by public healthcare reforms and rapidly expanding the private sector, coupled with medical tourism. The globalization of healthcare has led to the advent of medical tourism in the APAC and MEA regions. Countries such as Singapore, Saudi Arabia, the UAE, India, Jordan, South Korea, Malaysia, and Thailand are the major destinations for medical tourism in the region. The demand for hospital hand hygiene post-COVID-19 has received a boost due to the rise in patient footfall in healthcare facilities. Developed countries have implemented a policy-driven architecture to maintain a healthy lifestyle. This, in turn, creates a healthy market environment for hygiene products owing to their widespread usage to maintain hygiene at hospitals.
- The hand sanitizer market is expected to grow at a staggering CAGR of over 17% during the period 2019–2025 due to the outbreak of the COVID-19 pandemic.
- The hand wash segment is projected to register a revenue of over $2.6 billion by 2025, driven by high effectiveness of hand washes to kill microbes and viruses.
- The hospital hand hygiene market in India is expected to grow at a CAGR of over 9% in 2019–2025 on account of an increase in minimally invasive procedures, the rise in lifestyle-related diseases, and the increasing COVID-19 infection cases.
- Europe is likely to register a revenue of over $3.4 billion in 2021 due to the presence of the high geriatric population, which needs clean and virus and germ-free healthcare settings.
GLOBAL HOSPITAL HAND HYGIENE MARKET SEGMENTATION
This research report includes a detailed segmentation by
INSIGHTS BY PRODUCT
The global hand wash market witnessed a phenomenal growth in February 2020 following the WHO recommendations for the use of hand washes (soap or liquid wash) as a preventive measure against COVID-19. Another factor driving the growth among healthcare professionals is the increasing practice of washing hands as a means to prevent diseases and their higher efficiency from killing bacteria and other infections than liquid disinfectants and sanitizers in healthcare settings and centers. Hence, the segment is gaining traction as medical practitioners are recommending washing as a practice to remove germs, pesticides, and dirt and reduce the probability of spreading healthcare-associated infections. The hand wash market size in India is growing due to the increase in healthcare awareness and increased spend on hygiene.
Liquid sanitizers accounted for close to 30% hospital hand hygiene market share in 2019, which is expected to grow during the forecast period on account of the increasing application in healthcare facilities and centers. Hand sanitizers are also preferred due to high effectiveness. Following the prescribed WHO hand hygiene guidelines, the use of sanitizers has become pervasive. These substances are increasingly becoming a substitute for soaps, thereby preventing the spread of infections and diseases.
Lotions and moisturizers used in hospital purposes have witnessed significant growth in the past few years. The outbreak of pandemic has pushed hospital workers to opt for different types of solutions, which can be useful in terms of hygiene. The increased awareness of the benefits of using hygienic care products has increased the demand in the last few years. This has also boosted demand for natural and organic products, making them a major segment in the cosmetics and wellness sector. Organic products come from natural resources and are free from harmful chemicals. The growing awareness of the adverse effects of synthetic chemical-based products has contributed to the increasing demand. The global hand wash market witnessed a phenomenal growth in February 2020 following the WHO recommendations for the use of hand washes (soap or liquid hand wash) as a preventive measure against COVID-19. Another factor driving the growth among healthcare professionals is the increasing practice of washing hands as a means to prevent diseases and their higher efficiency from killing bacteria and other infections than liquid disinfectants and sanitizers in healthcare settings and centers. Hence, the segment is gaining traction as medical practitioners are recommending handwashing as a practice to remove germs, pesticides, and dirt and reduce the probability of spreading healthcare-associated infections. The hand wash market size in India is growing due to the increase in healthcare awareness and increased spend on hand hygiene.
INSIGHTS BY DISTRIBUTION CHANNEL
Dealer & distribution is one of the key channels, which constitutes close to a 36% share in the distribution of hospital hand hygiene solution products. Direct procurement was another major distribution strategy, which accounted for over 23% in 2019. This strategy is boosting the cost understanding and procedure outcomes, which are affecting hospital pharmacies' procurement activities. Electronic procurement eliminates the expense of planning and processing inventory orders and invoices and allows purchasing processes to be closely connected to manufacturing structures, thus reducing time-consuming and inefficient mistakes from manual data entry.
Stockists play a vital role in the bulk delivery of hospital hygiene products. Pharmacies or pharma retail chains selling over-the-counter drugs and prescription medicines are important distribution centers for hygiene and health-conscious products. With the scope to prevent infections and kill germs, healthcare institutions tend to buy these products as part of health safety plans.
Supermarkets and hypermarkets are large self-service grocery stores, which have a wide variety of products. Both these stores cater to the needs of sanitizer products usage. They provide ample opportunities to sanitizer vendors for highlighting their products across the market.
INSIGHTS BY GEOGRAPHY
The North America hospital hand hygiene market accounted for the largest share in 2019. Canada is likely to experience healthy growth during the forecast period. The growth in the region is mainly attributed to the increasing incidence of several acute and chronic diseases such as CVDs, cancer, diabetes, and pneumonia, the availability of advanced healthcare infrastructure, and increasing concerns about safety and hygiene practices. Besides, before the COVID-19 pandemic, the US CDC reported the flu season in 2018 to be the worst in this decade and have asked people to take extra precautions with infectious diseases. Also, the COVID-19 pandemic outbreak has badly hit healthcare settings in the US, which, in turn, has caused the death of close to 600 healthcare professionals in the US by July 2020.
Further, the spread of the virus across the entire country has resulted in heightened sales of hospital hand hygiene solutions. The market is characterized by the high penetration of advanced treatment solutions for chronic and acute diseases. Also, with the favorable government financial support for many surgical procedures, resulting in higher uptake of surgeries as well as demand for hospital hand hygiene solution, North America offers tremendous growth opportunities, thereby the market is expected to continue to grow during the upcoming periods.
INSIGHTS BY VENDORS
The global hospital hand hygiene market is currently highly fragmented, with many local players in the market. 3M and Reckitt Benckiser are the key leading vendors. Although the market is characterized by the presence of diversified global and regional vendors, regional vendors would be finding it increasingly difficult to compete with them. We believe that global players can grow inorganically by acquiring regional or local players in the future. Further, companies with better technical and financial resources can develop innovative products. Therefore, vendors are remaining abreast of upcoming technology to have a competitive advantage over their rivals. The global hospital hand hygiene market is dominated by the influx of domestic players, including small-scale proprietorship firms. Several domestic players are expected to expand their presence worldwide during the forecast period due to the outbreak of the COVID-19 pandemic, especially in APAC and Latin America, which are fast-developing economies in to gain market share.
The global hospital hand hygiene market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Segmentation by Products
- Hand Wash
- Lotions & Moisturizers
- Hand Scrubs
- Hand Disinfectant
By Distribution Channel
- Mass Retail
- Mass Market Players
- Drug Stores/Pharmacies
- Wholesale Distributors/Stockists
- Direct Procurement
- Dealers & Distribution
- North America
- South Korea
- Latin America
- Middle East & Africa
- South Africa
- Saudi Arabia