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Hand Sanitizer market size will reach $11.6 billion in 2020, will exhibit 600% growth in 2020-2021
In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included
in this Global Hand Sanitizer Market Report
Browse through the entire Table of Contents, List of Exhibits, & Charts
This market research report on the hand sanitizer market covers market size and forecast, market share, industry trends, growth drivers, competitive landscape, and market share.
The study includes insights on the segmentation by Product (gel-based, liquid, foam-based, hand wipes, and spray), End-user (healthcare, hospitality, residential, corporate, government & military, and education), Distribution Channel (retail and online), and Geography (North America, APAC, Europe, Latin America, and the Middle East & Africa)
One of the main factors contributing to the growth of hand sanitizers is the outbreak of the coronavirus (COVID-19), which has been declared as a global pandemic by the World Health Organization (WHO). While a little is known about the virus and its transmissions, health practitioners are recommending frequent hand washing with alcohol-based hand sanitizers as a possible alternative to keep the virus at bay. Hence, the increased recommendations by healthcare practitioners is expected to contribute to the growth of the market. With the outbreak of the pandemic, several distillers across the globe have started manufacturing ethanol to prepare sanitizers. While the epidemic has significantly accelerated the demand for hand sanitizers around the world, several companies are repurposing their production capabilities, owing to the shortage of hand rub and the introduction of counterfeit and substandard products. Moreover, the growing awareness toward personal hygiene and the increased prevalence of several viral outbreaks in several geographies have propelled the demand for hand cleaners. Healthcare, hospitality, residential, education, corporates, and government & defense agencies are major end-users witnessing high demand. However, relatively low awareness of such products and less penetration remains the major growth inhibitors in several APAC and Latin American countries.
- Buoyed by the growing demand for hand sanitizers during the ongoing COVID-19 pandemic, the market revenue will reach over $11 billion in 2020, registering YOY growth of over 600% from 2019.
- Hand Sanitizer market share will shift in the coming years as many new and local manufacturers have entered the market.
- While the gel-based segment is expected to emerge as the major revenue contributor to the market by 2025, the liquid and foam-based hand sanitizer market size is likely to grow at impressive CAGRs of over 17% and 14%, respectively, by 2025.
- The healthcare segment is projected to achieve an incremental growth of over $1.6 billion by 2025 on account of the increasing usage of hand sanitizers in hospitals and other healthcare clinics due to the outbreak of COVID-19 across the world.
- The online distribution segment is likely to grow at a staggering CAGR of over 22% during the period due to the rise in smartphone and internet penetration.
- The US is projected to witness an incremental growth of over $2.3 billion in 2020 and $1.54 billion in 2021 due to the impact of COVID-19 pandemic, which has increased the penetration of hand sanitizers among US citizens.
The hand sanitizer market size is expected to grow at a CAGR of over 17% during the period 2019–2025.
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HAND SANITIZER MARKET: SEGMENTATION
This research report includes a detailed segmentation by product, end-user, distribution, and geography.
INSIGHTS BY PRODUCT
The outbreak of COVID-19 caused overpricing of gel-based hand sanitizers across the world. In the US, the price of a liter of hand sanitizer exceeded the price of a gasoline liter in March 2020. Hand sanitizer gel has been available in the market for the longest period, which has increased its acceptance among consumers. These hand cleaners have witnessed a close to 73% spike in the sale since March 2020 in the US alone. The North American region is likely to record the highest revenue for gel-based disinfectants on account of the outbreak of the coronavirus. The segment is expected to witness growth with key players in the region to follow thought leadership strategies to establish R&D facilities in the region and offshore manufacturing units post-pandemic.
Construction, manufacturing, painting, and decoration sectors are the major end-users of liquid-based sanitizers. The liquid-based disinfectants demonstrate better antimicrobial performance and is likely to witness considerable demand in several segments. Therefore, consumers from painting and oiling activities prefer liquid-based over others. With rising awareness of contagious infections and an increased sense of hygiene at workplaces, workers and employers are maintaining the hygiene by mandating the usage of hand sanitizers.
Foam-based hand sanitizers are a cost-effective alternative for several facilities. Also, they are likely to drop less, which makes them a perfect choice for away-from-home markets. K-12 schools, colleges, universities, hospitality, and other commercial sectors are the major adopters of foam-based hand cleansers with 70% ethyl alcohol content. Sprays are a niche product segment, preferred by gyms, fitness and yoga centers, and other wellness centers worldwide. These products are more economical. Workout areas also have these sprays at their entrances/exits.
INSIGHTS BY END-USERS
The healthcare sector is expected to generate the maximum revenue by 2025, owing to the outbreak of the COVID-19. The sector has always been one of the key contributors to the global hand sanitizer market. The high-speed building of new hospitals and healthcare centers is further contributing to the increased revenues for the healthcare sector. In March 2020, more than 50 temporary hospitals were built across the world, leading to increased consumption of hand cleaners in the sector. The segment in North America is growing at a CAGR of over 20% during the period 2019–2025. As the most common form of transmission of pathogens is via hands, the application of hand cleaners is growing.
The hospitality sector is another key market segment for hand disinfectants. Hotels, restaurants, and food chains are the major sub-segments, which are witnessing the high application of hand disinfectants. As this segment requires to follow high-level hygiene and maintenance, vendors are developing a wide range of hand cleaners. Further, food chains and restaurants worldwide have started to adopt the practice of placing hand cleaners in their handwashing areas. Vendors have been providing need-centric products for the hospitality segment. The residential sector is a crucial end-user for hand disinfectants. Over the last few years, end-users have become more aware of germs and infections prevailing in the environment. Households with small babies/infants or children have more hygiene conscious. Parents have become more attentive to adopt these disinfectants to prevent widespread disease or germ infections among children daily, thereby increasing the application of in the residential sector.
INSIGHTS BY DISTRIBUTION
Hand sanitizers are primarily sold through supermarkets and hypermarkets, departmental stores, retail stores, and drug stores worldwide. Retail stores are the major revenue generators for several vendors in the hand sanitizer market. Therefore, these stores are important to promote their products. Supermarkets and hypermarkets are some of the store options where vendors can sell their products. Reckitt Benckiser’s Dettol and Unilever’s Lifebuoy are occupying large market shares.
Digital sales are another important contributor to the overall growth of the market. The online sale is growing at a considerable rate. It is likely to become a significant platform in the coming years across the world. People have started to become digitally inclined, with smartphones and gadgets, coupled with internet access. This shift has driven the online sale of hand sanitizer products.
INSIGHTS BY GEOGRAPHY
The US is the largest market for hand hygiene wash and sanitization in the world. Improved economic conditions have boosted the per capita GDP in the US. The rise in healthcare-associated infections results in about 89,000 deaths within the US annually. The H1N1 flu pandemic outbreak in the US resulted in 22 million US nationals being infected and over 4,000 dead, according to the US CDC. Hence, the increasing awareness and knowledge is driving the demand for the usage of hand sanitizers in the country.
In Europe, the hand sanitizer market size witnessed the highest sales spike of 900% due to the recent COVID-19 pandemic hit. The UK is another key market for both domestic and global vendors. A lot of health-related institutes and functioning bodies have worked toward spreading awareness among customers to use disinfectants. Germany ranks low in the application of hand sanitizers. Several studies and surveys reveal that people do not follow proper etiquette to keep themselves sanitized. Vendors can take up this as an opportunity to promote their brands.
China and Japan accounts for major market shares. India and Indonesia are likely to witness increased demand due to the rise in government initiatives for hygiene. China offers opportunities for vendors. Owing to its large population, the country is highly exposed to infections and several pandemics such as COVID-19. Vendors can target the Chinese hygiene industry with an intent to promote their products. The country has been an active member of several global healthcare bodies that are working toward the prevention of diseases and infections. Japan is also focusing its efforts to promote proper hygiene among healthcare workers to prevent healthcare-associated infection in the country. In Japan, the healthcare‐associated infections are one of the major causes of illness and death in hospitalized patients. The government and hospitals are working towards reducing and preventing healthcare‐associated infections. Improving hand hygiene practices for healthcare workers is considered a core strategy to decrease the incidence of healthcare‐associated infection in the country.
INSIGHTS BY VENDORS
The global hand sanitizer market is fragmented in nature due to the presence of local as well as global vendors. 3M, GOJO Industries, P&G, Reckitt Benckiser, Unilever, and Vi-Jon are the key leading vendors. In 2018, the most preferred hand sanitizer brands were the GOJO Industries’ Purell and Reckitt Benckiser’s Dettol. The competition among these key players is intense. The market concentration in developed countries such as the US and other Western European countries is high. In developing economies such as China and India it’s still in the nascent stage because of the entry of many international brands and the growth in hand sanitization awareness. The competition between the market players exists based on offerings, variety, and pricing. Market players are using new business models and focusing on developing the portfolio of their establishments to drive growth. Therefore, the focus is heavily shifting toward the use of natural ingredients and raw materials in hand sanitizers.
- The 3M Company
- GOJO Industries
- Procter & Gamble (P&G)
- Reckitt Benckiser Group
- The Unilever Group
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The hand sanitizer market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($billion) from 2019 to 2025 for the following segments:
Market Segmentation by Product
- Hand Wipes
Market Segmentation by End-user
- Government & Military
Market Segmentation by Distribution
- Supermarkets & Hypermarkets
- Department Stores & Discounters
- Drug Stores
- Other Retail
Market Segmentation by Geography
- North America
- South Korea
- Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa
KEY QUESTIONS ANSWERED
- What is the global hand sanitizer market size and growth rate?
- What is the impact of COVID-19 on the demand of hand sanitizer?
- What is different hand sanitizer market segmentation?
- What is the hand sanitizer sales statistics in leading countries such as the US, the UK, France, Italy, Germany, China, India?
- Hand Sanitizer market share and changes in the coming year?
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