This research report on the global maple water market covers sizing and forecast, share, industry trends, growth drivers, and vendor analysis. The study includes insights by type (flavored and unflavored), category (sparkling and non-sparkling), packaging (paper boats, pet bottles, and others), distribution (supermarkets & hypermarkets, convenience stores, online, specialty stores, discounters and others), and geography (North America, Europe, APAC, Latin America, and MEA)
The global maple water market is expected to witness high growth during the forecast period. The growth can be contributed due to the increased preference for organic and healthy drinks; the impact of clean labels on the consumer’s buying behavior, and the growing awareness of ethical and sustainable production processes. The increasing disposable income is also encouraging consumers to be more judgmental on their drinking patterns and diets. Despite demography and diet patterns worldwide, a common trend among consumers to prefer low-calorie drinks is increasing consumption and demand.
With the demand getting intense, the growth rate is expected to slow down during the forecast period. The high adoption among consumers is boosting sales in terms of volume; however, it is expected to lead to market saturation in the coming years eventually. The sale of organic beverages has witnessed tremendous growth as consumers, nowadays; tend to prefer organic drinks over artificial beverages due to the growing awareness of the health benefits of organic drinks.
The global maple water market is expected to grow at a CAGR of over 27% during the forecast period 2019–2025.
This research report includes detailed segmentation by type, category, packaging, distribution, and geography.
Insights by Type
One of the essential factors for the growth of the flavored segment is the changing taste preferences among consumers. Vendors are launching innovative drinks, including natural vitamin water, to stay competitive in the market. Hence, the introduction of several flavored drinks and dynamic preferences of consumers is likely to drive the market by 2025.
The unflavored segment is dominating the market as new consumers prefer pure maple water flavors and authentic tastes. The growing awareness of maple water nutrition is rapidly increasing among consumers. Hence, manufacturers focus prominently on producing natural flavors, which is expected to drive the demand in the future. Moreover, the increasing awareness of low-calorie drinks with no added preservatives is expected to drive the growth of the unflavored segment.
Insights by Category
Sparkling maple water is expected to observe a high rise due to the significant demand for fizzy and carbonized drinks across the globe. Americans are drinking more sparkling water, and the consumption is increasing gradually YOY. One of the crucial factors, which is likely to drive the demand, is millennials’ rich preference for sparkling drinks, thus, manufacturers are not shying away pushing the market segment.
The non-sparkling segment is dominating as non-sparkling drinks consist of low calories and are popular among health-conscious consumers. The number of health-conscious people is increasing, and non-sparkling water tends to deliver effective nutrition. This type of drink comes in tetra packs packaging and pet bottles. This segment is likely to keep growing with the rise in demand among consumers during the forecast period.
Insights by Packaging
The paper boards are the most preferred mode of packaging in countries such as China, Russia, Brazil, and India, where tetra packs drive the beverage packaging market. With growing efforts of maple water brands to innovate product lines and segments, considerable cost-cutting can be achieved through paper boards packaging. Hence, the cost-effectiveness of this packaging type is expected to drive the segment. Paper Boards have the dominant among manufacturers as they have a minimum harmful effect on the environment, and this type of packaging helps the manufacturers to improve brand image, thereby gaining a competitive edge. Paper board packaging has a significant demand in North America, which is expected to grow during the forecast period.
Pet bottles are highly preferred for packaging. With the growth in blow molding plastics technology and the flexibility of modifying shapes, the pet bottle packaging method is expected to grow at a considerable rate during the forecast period. Pet bottles are in high demand as they are durable, resistant to breakage, and transparently display the content.
Insights by Geography
North America is the leading maple water market as it has a high consumption of and other maple products. Also, the increasing penetration of organic products in the US and Canada maple sap water is driving the region to become a forerunner in the organic maple water market. Europe has a high demand since the consumers demand low-calorie and high-functional drinks, which is mostly organic. APAC is likely to face significant growth due to the rise in obesity; consumers are pursuing healthy beverages due to the increase in purchasing power. Latin America is expected to observe steady growth due to certain social and demographical factors. Moreover, the growing awareness of nutrition among consumers is going to be a key factor for growth. Changing healthy diet patterns and growing interest in organic food products are expected to drive the demand in the MEA region.
Key Profiled Countries
Insights by Vendors
The maple water market is expected to witness several developments during the forecast period. Mergers and acquisitions play a significant role in expanding distribution channels and outlets across the regions. The Ceres Natural Remedies, which is a Vermont-based hemp-derived CBD retailer, has acquired Vermont based Tretap, which is a leading beverage company. They together developed a new range of sparkling beverages, which are available in grocery stores across North America. The launch of new products in countries such as APAC and Latin American regions, where awareness of maple water is less, is likely to increase the share of vendors. Securing distribution and engaging suppliers and stakeholders is the key to success in this business. Moreover, product innovation is expected to emerge as a significant differentiator. Vendors are introducing sparkling drinks to gain sales.
Key Market Insights
The analysis of the maple water market provides sizing and growth opportunities during the forecast period 2021–2025.
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