Garden Hand Tools Market - Global Outlook & Forecast 2024-2029

INDUSTRY INSIGHTS

The global garden hand tools market was valued at USD 18.65 billion in 2023 and is expected to reach USD 23.68 billion by 2029, growing at a CAGR of 4.06%. The market for garden hand tools is steadily growing on a global scale. Increasing demand for landscaping services, rising interest in gardening as a hobby, and raising awareness of the impact of gardening on physical and mental health were the main drivers of the garden hand tools market. The availability of various garden hand tools, such as hoes, pruning shears, trowels, and spades, has impacted the market. Also, there is a growing focus on lightweight and durable materials to enhance user comfort and efficiency, increasing the use of eco-friendly and sustainable materials.

Increased income levels, consumer awareness, an aging population, and an increased zeal for backyard beautification have fueled the growth of the garden hand tools market. Unlike when the market was hugely concentrated in the U.S. and Europe, emerging economies contribute significantly to the demand for garden hand tools. Geographically, the Asia-Pacific region (APAC) is witnessing significant growth in the global garden hand tools market. Countries like China, Japan, and India are seeing rapid growth due to increasing disposable incomes, growing infrastructure, and rising DIY culture and interest in gardening as a leisure activity. Furthermore, North America holds a significant global market share due to its growing landscaping industry, increasing residential & commercial construction activities, and rising household demand for backyard beautification.

MARKET TRENDS & DRIVERS

Soaring Popularity of Vertical Gardening

Due to the increasing demand for real estate developments, there is an increased need to create more spontaneous gardens and improve their aesthetics. Various recreation areas, such as walking tracks and play areas, are being created for children and elders to relieve stress and rejuvenate their mood. As a result, there will likely be an increase in the need for ergonomic garden hand tools for garden establishment and maintenance. With the rising demand for vertical gardens, green buildings are seeing a new expansion phase as people's awareness of their health and the environment increases. As the number of houses is growing in urban cities, the space having huge gardens decreases which many semi-professional gardeners have adopted to recreate their rooftops with green gardens where the requirement of garden tools like hoes, rakes, and other digging tools is expected to witness positive growth in the garden hand tools market as power tools may not be convenient as it requires prior knowledge and hands-on experience.

Emergence of D.I.Y Gardening Culture

The rapidly increasing interest among consumers in growing more greens and maintaining a healthy ecosystem has increased the demand for the D.I.Y market in opting for various handy tools. The onset of the pandemic led to the exploration of new indoor activities, where many people started opting for many D.I.Y activities to relieve themselves from the ongoing uncertainty. The surge in the D.I.Y market is projected to grow due to the high penetration of media presence on television, social media, and videos in recreating home improvements. Many Western countries, like the United States and Canada, are engaged in D.I.Y activities. Also, the need for garden hand tools as D.I.Y products has witnessed exponential growth due to ease of operation and encouraging small-scale industries where consumers connect with local experts for quality products. The local manufacturers have also upgraded their tools with changes in consumer preferences. The growing importance of understanding how to save and preserve nature for the future has developed the sense of creating green spaces, positively impacting the global garden hand tools market.

Growing Outlook for Native Gardening

As more people become aware of native gardening's advantages for the environment and its capacity to build resilient, sustainable landscapes, its popularity is growing. Regarding landscaping, it's often considered more ecologically conscious than bringing in non-native species that could become invasive and disturb regional ecosystems. Furthermore, to save water and encourage sustainability, environmentally aware individuals and organizations gravitate toward xeriscaping, drought-tolerant landscaping, and native gardening, which combines native plant species. Also, a key factor driving the expansion of the garden hand tools market is the rise in native gardening techniques. Growing numbers of people are turning to native plant cultivation for biodiversity and ecological sustainability, increasing the need for specific instruments designed for local plants.

INDUSTRY RESTRAINTS

Usage of Artificial Plants for Aesthetics

The emergence of artificial plants has hampered the demand for garden hand tools as faux plants are either made of fabric or plastic fiber-based surfaces designed to look like natural plants, with lushness, eliminating the need for watering and maintenance and reducing the use of garden hand tools. It is widely used for commercial and residential applications and enhances residential interiors. Chinese were the first to implement these faux plants, followed by Romans. The main reason for this is maintenance — artificial faux plants are realistic in texture and color and expertly prepared to improve visual aesthetics. Also, the demand for faux plants used at airports and other commercial spaces has hampered the growth of the garden hand tools industry. Artificial plants have many benefits over natural plants as they do not support wildlife and provide a strong visual contrast with travelers checking into the airports in all seasons.

SEGMENTATION INSIGHTS

INSIGHTS BY MATERIAL

The global garden hand tools market by material is segmented as metal, aluminum, plastic, fiberglass, and others. The metal segment held the most significant segmental share in 2023 and is projected to grow at a CAGR of 4.30% during the forecast period. Metal materials, such as stainless steel or carbon steel, are known for their durability and longevity. Garden hand tools made from metal materials are more resistant, ensuring a longer lifespan than those made from other materials. This durability factor has increased demand for metal garden hand tools. Secondly, stainless steel is known for its strength and toughness. Garden hand tools, such as trowels, pruners, and shears, require strength to handle various gardening tasks effectively. Stainless steel provides the strength to withstand heavy-duty use, ensuring the tools can handle demanding gardening activities without bending or breaking.

INSIGHTS BY PRODUCT TYPE

The global garden hand tools market by product is segmented as digging, pruning, striking, watering, and others. The digging tools segment dominated the market share in 2023. Digging tools, such as shovels, spades, and trowels, are essential for planting, transplanting, and soil preparation, making them necessary for gardeners as they are the first activity in gardening. Further, home gardens extensively use pruners for trimming extra twigs and removing dead branches to maintain the hygiene of the plants, as it is observed that people are shifting towards more urban lifestyles where the garden spaces are created for beautification and appealing aesthetics. Pruning tools are in greater demand as more individuals take up gardening. They give gardeners the control and accuracy they need to trim plants and sculpt them precisely to their ideal forms.

INSIGHTS BY END-USER

The global garden hand tools market by end-users is segmented as residential users and commercial users. The residential user segment is expected to be the largest in the market. There has been a significant increase in interest and participation in home gardening among residential users. Many people are gardening to connect with nature and create a beautiful outdoor space. Also, the do-it-yourself (DIY) culture has gained popularity among residential users, with many individuals taking on gardening projects. Further, the commercial user segment is projected to witness the fastest growth rate during the forecast period. The demand for corporate offices and garden hand tools has increased due to the swift transition towards urbanization and the notable surge in infrastructure construction. Also, many shopping complexes have stressed the importance of aesthetics, where the greenery installation helped shoppers reduce the engulfing in concrete landscapes.

INSIGHTS BY DISTRIBUTION CHANNEL

The online distribution channel segment holds the most prominent share in the global garden hand tools market. Online distribution channels provide convenience and accessibility to customers. It offers various garden hand tools from various brands and manufacturers. Online platforms provide detailed product information, specifications, and customer reviews. Customers can easily access information about garden hand tool features, materials, and performance, helping them make informed purchasing decisions. Further, mature industries like the Green Industry have adopted technology-based marketing for consumers who use the internet daily, mainly social media users, to use online strategies to boost sales, build partnerships, and pursue up-selling and cross-selling techniques.

GEOGRAPHICAL ANALYSIS

APAC dominated the global garden hand tools market, valued at over USD 6.74 billion in 2023. The region has shown notable growth during the forecast period as people prefer high-performance garden tools to maintain their gardens, and rooftop gardening and cultivating home-grown foods/ vegetables have escalated the usage of garden hand tools to maintain their gardens. Furthermore, changes in consumer lifestyle, expansion of modern houses, and increased disposable income among young consumers drive the residential garden tool market.

Europe is anticipated to hold a prominent share in the global garden hand tools market, followed by APAC during the forecasted period. The region's major markets for garden hand tools include the UK, Germany, Italy, Spain, and France. The growing popularity of recreating outdoor spaces to perform various activities like cooking and ornamental gardening in European backyard spaces is expected to drive the demand for garden tools such as rakes, hoes, and cutting tools. With a high concentration of power tools manufacturers and their innovation in the lightweight tools segment, it is expected to cater to the garden tool segment.

COMPETITIVE LANDSCAPE

The global garden hand tools market is highly competitive and diverse, with numerous players vying for market share. Key factors that shape the competitive landscape include product innovation, pricing strategies, distribution networks, and brand recognition. Major global garden hand tools market players include Fiskars Group, Griffon Corporation, Husqvarna, Stanley Black & Decker, Inc., and The AMES Companies. These companies offer various garden hand tools, such as digging, pruning, striking, and watering. In addition, regional players and local manufacturers also contribute to the competitive dynamics of the market. The industry is influenced by product innovations, pricing strategies, and shifting consumer preferences, all of which contribute to the competitive landscape.

Growth Strategy of Key Vendors

The key vendors in the global garden hand tools market are focusing on several growth strategies to maintain and expand their market share. These strategies include product innovation, strategic partnerships, consumer engagement, and geographic expansion. By continuously innovating their product offerings and quoting competitive pricing, these vendors aim to meet customers' evolving needs and stay ahead of the competition. Also, strategic partnerships enable them to expand their geographical presence and diversify their product portfolio, catering to a wider customer base and enhancing their overall market position. These growth strategies drive business expansion, increase market penetration, and sustain long-term competitiveness in the global market.