The online program management (OPM) market has grown significantly in recent years because of on-going learning demands from learners and practitioners. Significant advances in technology, coupled with globalization, talent relocation, and gradual changes in business knowledge and social skills care, have immensely contributed to the growth.
The alignment of the internet with the education sector has led to the rise of several concepts such as e-learning, eduTech, OPM, and online content management. The increased investment in Ed-Tech startups with the deployment of AR and VR is set to gather investors’ interest in the market, which is still in the nascent stage with vast untapped business opportunities. More than 100 startups and vendors are actively engaged in developing AR and VR driven Ed-tech content, garnering investment to the tune of $84 million in 2016. This is set to grow at least 20 times over the forecast period driven by diversification of conventional Ed-tech players and corporate investment interests.
Moreover, the usage of OPM services is increasing due to urban development, a rise in living standards, and a high focus on high-quality learning. In terms of revenue, the online program management market is likely to witness significant growth in the coming years as students are focusing on the concept of e-learning on account of the flexibility it provides.
- Europe and North America are the emerging regions for the global OPM market due to the establishment of renowned educational institutes
- In terms of revenue, the partnership model is widely popular in the market
- Professional Certification and Postgraduate online courses acquired more than 80% of the share in 2019.
- Online degree courses are more cost-effective than regular ones; hence the market is witnessing an increased demand for these programs.
- Students and learners are inclined toward e-learning courses because many renowned universities offer several types of virtual courses
ONLINE PROGRAM MANAGEMENT MARKET SEGMENTATION
This research report includes detailed segmentation by revenue model, level of education, and geography.
INSIGHTS BY REVENUE MODEL
The OPM market landscape has witnessed a significant increase due to the adoption of several online programs by institutions and universities. In the partnership model, the cost to launch the new course is shared by the institution as well as the service provider, which decreases the investment cost. In addition, this improves the technological expertise in planning, designing, and launching online programs. The model contributes to the high revenue generation for companies and improves the learning experience. Hence, the rise in virtual courses and programs is driving the top OPM companies to build a partnership revenue model, which is likely to help in the growth of the segment during the forecast period.
The fee per service model is financially less risky and is considered to deliver a highly custom learning experience. The main advantage of this model is that the institution and the vendor do not have a long-term contract for course delivery. Paying for one particular service brings more registrations and maximizes profit in the long run. These benefits are expected to bolster growth. Hybrid revenue models are a combination of the partnership model and the fee per service model. This model is likely to accelerate the overall revenue growth with high-tech services and memorable learning experience witnessing an increase, thereby increasing opportunities on the global platform.
INSIGHTS BY LEVEL OF EDUCATION
Graduate students are more likely to pursue virtual courses for higher studies. Distance learning for MBA programs is gaining popularity as there has been a steady growth in online MBA courses year-on-year. The growing need for life-long learning and career-related skills development is likely to play an essential role in driving the growth of online programs.
For e-learning providers, certificate course takers cover a large segment as many students opt for them to enhance their skillset knowledge, and these courses are aligned to industry standards, which act as a major factor for the growth of the segment. Online bachelor’s degrees are becoming popular among students as many large and prestigious institutions are moving toward online degree programs on account of high-quality technical assistance in the learning experience. Enrolment for these programs is increasing YOY in public, and non-profit universities as the demand for virtual programs is growing, which is expected to bolster the growth of online program management market shares
INSIGHTS BY GEOGRAPHY
In terms of revenue, North America holds the largest share. The increasing institutional demand for virtual courses and programs and the high attraction of students toward e-learning in the region are likely to increase the share of the region during the forecast period. Europe is expected to witness an increasing number of student enrollment for online degrees and high demand for premium quality online courses. In the APAC region, e-learning and educational infrastructure is witnessing a surge in demand for online courses and is likely to increase influencing market prospects. E-learning market in Latin America and MEA is expected to witness the advanced establishment of virtual courses as these countries have started to put more emphasis on e-learning standards, which is likely to bolster the market
INSIGHTS BY VENDORS
The global online program management market is currently witnessing the intense competition among major players. Rapidly changing market dynamics in terms of services innovation and advancement are acting as a catalyst to intensify the competition among existing players. As of now, the global online program management market is dominated by global players. Several domestic players are expected to expand their presence worldwide during the forecast period, especially in the fast-developing countries in APAC and Latin America, to gain more share. In addition, improving global economic conditions are likely to fuel growth, making the market an attractive time for new product launches.
- Academic Partnership
The global online program management market report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
By Revenue Model
- Fee Per Service
By Level of Education
- Professional Certification
- North America
- South Korea
- Saudi Arabia
- South Africa
- Latin America