This market research report on the global cloud-based language learning market offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by language (English, Chinese, Spanish, Arabic, and others), by end-user type (K12, higher education, vocational training, corporate training, examination number, and others), and by geography (APAC, Europe, North America, Latin America, and MEA).
Rapid globalization is fueling the need for language learning and training and driving the demand in the global cloud-based language learning market. The increasing mobility of human capital in industries such as tourism, trade, media, international relations, science, and technology is propelling the need for language web courses. The rising requirement to learn the global and native languages will enable effective interaction with the local workforce and result in smoother business operations. The advent of the internet revolutionized the language learning process and simplified training methods in the form of audio recordings, CDs, DVDs, and websites that provide content just like classrooms and allows the student to learn at their convenience. The emergence of the learning management systems (LMS) has transformed the e-learning domain and offers complete packages such as documenting, administrating, tracking, reporting and delivering the content. The LMS tool facilities student registration, enrolment into courses, and delivery of teaching materials to students, student assessment, and progress monitoring. The availability of free tools and online repositories such as Wikipedia, YouTube, Slide Share, and iTunes that offer a large amount of content and learning applications for free is attracting a larger number of students. The adoption of cloud infrastructure that enables peer-to-peer problem solving, open content creation, and rapid expansion of the target audience will boost revenues in the market. The benefits associated with this technology model regarding security, agility, cost, and scalability will drive the rate of adoption in the global cloud-based language learning market.
Large corporate organizations are investing in the efficient channelization of IT resources and expenditure to bring-in measurable improvements in workforce efficiency, thereby augmenting the growth of the global market. Cloud solutions are designed to enable the resources to learn language on-the-go at their convenience of time, place, and mode. The global cloud-based language learning market is projected to reach values of around $8 billion by 2024, growing at a CAGR of approximately 7% during 2018-2024. This market research report also offers market size analysis in terms of the number of users (mn) during the forecast period.
The emergence of blended learning as a norm in the education industry will augment the development in the global cloud-based language learning market. The increasing use of digital mediums for content creation and customization is propelling the growth of the education industry. Blended learning is a proven method of effective content reception for it enthuses users and at the same time derives the best of each teaching method. This method is the best combination of digital instruction media and face-to-face classroom methods in the global market.
Moreover, the mode of teaching enables instructors to customize content better and as per requirements of individual users. Blended learning is the most commonly adopted module in the language training industry that allows the instructor to control the pace of the content delivery as per the user’s capabilities and limitations of time. The enhanced classroom experience with the flexibility of content delivery of blended learning will contribute to the transformation of the global cloud-based language learning market.
This market research report includes a detailed segmentation of the market by language, end-user type, and geography.
Cloud-based Language Learning Market– By Language
Government initiatives to promote English as a second language program will drive the global cloud-based language learning market
The global cloud-based language learning market by language is categorized into English, Chinese, Spanish, Arabic, and others (German, French, Japanese, Portuguese, and others). English language segment dominated more than half of the total market share in 2018, growing at a CAGR of around 7% during the forecast period. The implementation of new educational policies to increase the proficiency of English across several countries is augmenting the growth of this segment in the global market. The rise in student mobility to the US for higher education across the world, including countries such as India, China, and Singapore are one of the primary factors driving the adoption of English language in the market. The rapid increase in mobile learning value-added services (VAS) would propel the demand in this segment in the global cloud-based language learning market. The government initiatives for promoting English as a second language (ESL) programs and digitalization of the academic sector will positively impact the development of this market segment.
The dominance of the Chinese economy and China emerging as one of the largest industrial powerhouses will drive demand for Mandarin Chinese training programs in the global market. Spanish accounts for around 10% of the language spoken on the internet and is widely used in various media forms such as TV, radio, and paper in the world market. The increase in the number of energy trade warrants across Arabic speaking countries is driving the demand in the global cloud-based language learning market.
Cloud-based Language Learning Market– By End-User Type
E-learning delivery systems make headway across the corporate sector in the global cloud-based language learning market
The end-user type segment in the global cloud-based language learning market is divided into K12, higher education, vocational training, corporate training, examination number, and others. The corporate sector is the fastest growing end-user segment in the global market, at a CAGR of over 8% during the forecast period. The increasing focus on outsourcing of the e-learning resources is driving the growth of this segment in the global market. The growing investments in corporate wellness programs and training modules with packaged content, platform, and authoring tools will create lucrative opportunities for the vendors operating in the global market. Foreign language knowledge is the focus area for various corporate organizations as an educational component in the global market. The growing demand for training programs and content that covers compliance and IT, management as well as industry related courses will boost revenues in the global cloud-based language learning market. The adoption of cloud-based language learning modules will help reduce travel costs, the cost of training per employee decreases, and time constraints in the corporate sector.
The increasing investments in the modernization of applications across the K-12 sector will fuel the growth of the global market. Cloud adoption is the highest in the higher education sector in the global market. The growing popularity of TOEFL and IELTS test for university admissions will contribute to the growth of the global cloud-based language learning market.
Cloud-based Language Learning Market– By Geography
Focus on skill development and vocational training across APAC will contribute revenues in the global cloud-based language learning market
The global cloud-based language learning market by geography is segmented into APAC, Europe, North America, Latin America, and MEA. APAC occupied the largest market share in 2018, growing at a CAGR of over 7% during the forecast period. The increasing internet penetration, rising disposable expenditure, improvement of public amenities, and progression of the pedagogy in educational institutions are the primary factors attributing to the growth of the APAC market. The rising focus on skill development, vocational training requirements, and higher education qualification mandates will boost the adoption of language training and cloud modules in the APAC region. China and India are leading the global cloud-based language learning market in the APAC region. The progressive government policies and massive indigenous consumption will enable these two countries to lead the world market over the next few years. The growing demand for examination training, especially for GRE, GMAT, TOEFL, and IELTS will contribute to the growing revenues in the APAC market.
The increasing availability of individualized web-based projects and online instructional resources across North America is driving the demand in the global market. The growing adoption of interactive language learning modules will positively impact the global cloud-based language learning market. The rising popularity of e-learning in Latin America will encourage vendors to expand their businesses in this region.
The key countries profiled in the report are:
Key Vendor Analysis
The global cloud-based language learning market is witnessing significant growth due to the presence of various players. The vendors are focusing on expanding the business and gaining maximum market share by creating awareness about their products. The growing demand for online language courses will encourage companies to diversify their product portfolio in the global market. The players are investing in marketing activities, low or free initial pricing, and broad sampling to sustain the intense competition in the market. The vendors are leveraging freemium offerings with attractive short-term subscription pricing to attract a maximum number of consumers in the global cloud-based language learning market.
The major vendors in the global market are:
Other prominent vendors include 50 Languages, Linguatronics, Sanako, Okpanda, Livemocha, Software and Network Solutions, Voxy, Sanoma, Memrise, and Edusoft.
Key market insights include
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