Robotic Lawn Mower Industry Analysis, Market Resea
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A robotic lawn mower is a service robot. It is used for mow yards, gardens, lawns, parks, golf courses, and other commercial spaces. An autonomous mower functions without human intervention within a defined area closed by a perimeter wire. It is fitted with a navigation system that enables the device to track the area required to be mowed, cutting equipment that is the main functional unit of the device, two-way interactions with the user, and an efficient energy management system.

The global robotic lawn mower market is expected to cross $2 billion by 2022. The market is expected to grow at a CAGR of 17% in terms of revenue and approximately 20% in terms of shipment during the forecast period. The rise in end-users’ disposable income has increased their purchasing power, thereby boosting replacement demand in the market.

            Global Robotic Lawn Mower Market Size

The report provides a holistic view of the global robotic lawn mower market, the companies involved in the market, and the factors driving its growth. The report also provides information on some of the latest trends that have started to surface and are likely to become strong market driving forces over the next five years. This report also provides the Porter’s Five Forces analysis along with a description of each force and its impact on the market. Further, the report also provides complete value chain analysis of the global market.

Robotic Lawn Mower Market: Key Vendor Analysis

Intense competition among the small and large sized vendors

The global robotic lawn mower market is highly concentrated with a limited number of small and large-sized players, and the competition among these players is intense. Market concentration in developed countries such as Europe is high, while the market is more fragmented in developing countries such as APAC because of the presence of local vendors who provide low-cost mowers.

Major vendors in the global market are Friendly Robotic/Robomow, Global Garden Products, Husqvarna, Robert Bosch, Zucchetti Centro Sistemi.

Other prominent vendors in the market include AL-KO, Belrobotics, Deere & Co., E. ZICOM, Hangzhou Favor Robot Technology, Hitachi, Honda, Kobi, LG, Linea Tielle, Mamirobot, Milagrow HumanTech, MTD Products, Positec Tool, and STIHL.

 Robotic Lawn Mower: Market Dynamics

Preference of smart robotic technologies and adoption of smart home to drive the market

Increased adoption of smart robotic technologies among end-users across the world is the latest trend that is going to bolster the market growth.  In addition, the growth in the value of green spaces and green roofs worldwide, and the adoption of smart home concept is also having a positive effect on the market growth. Decreased time for household activities and growth of aging population, increased promotional and marketing activities resulting in the better visibility of different products are among the other driving factors that are likely to impact the market. Also, growth in the professional landscaping services industry and increased replacement of old lawn mowers with robotic lawn mowers to overcome the safety hazards are the other factors that will push the market growth during the forecast period. The report further analyses the factors that are going to emerge as challenges for the market such as high cost of branded high-end models and increasing competition from Chinese vendors.

The demand for garden equipment is fuelled by factors such as an increase in income level, rise in consumer awareness, increase in aging population, and an increased zeal for backyard beautification.  In developed countries, the growth in the construction industry will contribute to the demand for robotic lawn mowers. New construction will further drive the demand for new residences, which are likely to drive the demand for robotic lawn mowers. In developing countries, the construction of golf courses, public gardens and parks, and commercial business complexes drive the growth of the market. The demand will be fuelled by the commercial segment where aesthetic appeal is an important area of consideration. The growth in the unit consumption will increase; however, revenue growth will be hindered by declining prices of robotic mowers during the forecast period. Also, the robotic lawn mower market is increasingly getting commoditized with many low-cost models being introduced in the market on the regular basis.

Robotic Lawn Mower Market: Geographical Analysis

Europe to remain the leader both in terms of revenue and shipment

The report provides the market size of major regions such as APAC, Europe, North America and RoW. The European robotic lawn mowers market will continue to dominate the global market, and is likely to account for market shares of 54.37% and 56.53% in terms of revenue and volume, respectively, in 2022 due to the rising popularity of robotic lawn mowers and declining per unit price of these devices. The market in North America region will be the second largest led by the US market. The robotic lawn mower market in APAC is characterized by the demand for low-cost robotic lawn mowers with autonomy in functioning and navigating. Further, as smart homes market in APAC is likely to grow, the robotic lawn mower market is also expected to increase.

View our latest report on Global Robotic Lawn Mower Market 2018-2023

 

The global robotic lawn mower market is likely to cross $2 billion by 2022. The market is expected to grow at a CAGR of 17% in terms of revenue and approximately 20% in terms of shipment during the forecast period. Increased demand for professional landscaping services, which fuels the growth of robotic lawn mower market as these mowers appropriately appeal to a niche target audience. In developing countries, the construction of golf courses, public gardens and parks, and commercial business complexes will drive the growth of the market. The retail distribution channel will be the most preferred one; the online distribution model for the robotic lawn mower market is strong and is set to witness a healthy growth in the next few years. Europe will dominate the market in 2022 both in terms of revenue and shipment.    

Robotic Lawn Mower Market Segmentation  

            

Report Timeline

  • Historic Year:                2014–2015
  • Base Year:                     2016  
  • Forecast Year:               2017–2022  

Major vendors profiled in the report are as following:

  • Friendly Robotic/Robomow
  • Global Garden Products
  • Husqvarna
  • Robert Bosch
  • Zucchetti Centro Sistemi

Other prominent vendors in the market include AL-KO, Belrobotics,Deere & Co., E. ZICOM, Hangzhou Favor Robot Technology, Hitachi, Honda, Kobi, LG, Linea Tielle, Mamirobot, Milagrow HumanTech, MTD Products, Positec Tool, STIHL

Scope of the Report

The report includes a detailed study of growth drivers, trends, and restraints of the global robotic lawn mower market. To arrive at the market size, the top-to-bottom approach has been implemented. In the top-to-bottom approach, the global revenue for overall lawn mowers was arrived by considering the sales revenue of major OEMs/equipment providers. Then, the penetration of robotic lawn mower was derived based on the number of urban households in various regions and the existing traditional lawn mower user base.

The market research report provides the details of the market size in the following:

  • Revenue
  • Shipment

This market research report includes a detailed market segmentation of the market by the following segments:

Technology Segmentation

  • Power garden equipment
  • Power lawn mower
    • Electric lawn mower
    • Gas powered lawn mower
    • Robotic lawn mower

Distribution Channel

  • Retail
    • Specialty store
    • Supermarket and hypermarket
  • Online stores

 Geographical Segmentation

  • APAC
  • Europe
  • North America
  • RoW

Country

  • Canada
  • China
  • Germany
  • Sweden
  • US

1              Research Methodology

2              Research objectives

3              Research Process

4              Report Coverage

4.1          Market Definition

4.2          Base Year

4.3          Scope of Study

4.3.1       Market Segmentation by End-user Type

4.3.2       Market Segmentation by Distribution Channel Type

4.3.3       Market Segmentation by Geography

 

5              Report Assumptions & Caveats

5.1.1       Inclusions

5.1.2       Exclusions

5.2          Currency Conversion rate

5.3          Market Derivation

 

6              Market At A Glance

 

7              Introduction

7.1          Market overview

7.2          Working System

7.3          Advantages

 

8              Market Dynamics

8.1          Market Growth Enablers

8.1.1       Decreased Time for Household Activities and Growing Aging Population

8.1.2       Increased Promotional and Marketing Activities

8.1.3       Growth in Professional Landscaping Services Industry

8.1.4       Overcoming Safety Hazards

8.1.5       YOY Impact of Market Enablers

8.1.6       YOY Impact of Market Enablers on Regions

8.2          Market Growth Restraint

8.2.1       Increased Cost of Branded High-end Models and Competition from Chinese Vendors

8.2.2       Increased Raw Material Prices

8.2.3       Increased Adoption of Artificial Grass

8.2.4       YOY Impact of Market Restraints

8.2.5       YOY Impact of Market Restraints on Regions

8.3          Market Opportunities & Trends

8.3.1       Increased Demand for Smart Robotic Lawn Mowers

8.3.2       Increased Influence of Internet Over End-users' Purchasing Behavior

8.3.3       Increased Adoption of Green Spaces and Green Roofs

8.3.4       Adoption of Smart Home Concept

8.3.5       YOY Impact of Market Opportunities & Trends

8.3.6       YOY Impact of Market Opportunities & Trends

 

9              Value Chain Analysis

9.1          Overview

 

10           Global Robotic Lawn Mower Market

10.1        Global Power Garden Equipment Market

10.1.1     Market Size and Forecast

10.2        Global Power Lawn Mower Market

10.2.1     Market size and forecast

10.3        Global Robotic Lawn Mower Market

10.3.1     Historical Data 2013−2015

10.3.2     Market Size and Forecast 2016−2022

10.4        Porter’s Five Forces Analysis

10.4.1     Threat of New Entrants

10.4.2     Bargaining Power of Suppliers

10.4.3     Bargaining Power of Buyers

10.4.4     Threat of Substitutes

10.4.5     Competitive Rivalry

 

11           Robotic Lawn Mower Market by Distribution Channel

11.1        Market Overview

11.1.1     Manufacture, Production, and Distribution

11.1.2     Distribution through Retail Stores

11.1.3     Distribution through Online Websites

 

12           Robotic Lawn Mower Market by Geography

12.1        Market Overview

 

13           Europe: Robotic Lawn Market

13.1        Historical Data 2013-2015

13.2        Market Size and Forecast 2016−2022

13.3        Key Countries

13.3.1     Germany: Market Size and Forecast

13.3.2     Sweden: Market Size and Forecast

13.4        Leading Trend, ENABLERS, and Restraint

 

14           North America: Robotic Lawn Mower Market

14.1        Historical Data 2013−2015

14.1.1     Market Size and Forecast 2016−2022

14.2        Key Countries

14.2.1     Market Size and Forecast in US

14.2.2     Market Size and Forecast in Canada

14.3        Leading Trend, Enablers, and Restraint

 

15           APAC: Robotic Lawn Mower Market

15.1        Historical Market Size 2013−2014

15.2        Market Size and Forecast 2016−2022

15.3        Key Countries

15.4        Leading Trend, Enablers, and Restraint

 

16           RoW: Robotic Lawn Mower Market

16.1        Historical Data: 2013−2015

16.2        Market Size and Forecast 2015−2021

16.3        Key Countries

16.4        Leading Trend, Driver, and Restraint

 

17           Competitive Landscape

17.1        Competition overview

17.2        Market Structure and Mapping of Competition

17.2.1     Herfindahl-Hirschman Index

17.3        Market Vendor Analysis

17.3.1     Global Robotic Lawn Mower Market Vendors 2015

17.3.2     Husqvarna

17.3.3     Friendly Robotics/Robomow

17.3.4     ZCS (Zucchetti Centro Sistemi)

17.3.5     STIGA (Global Garden Products)

17.3.6     Robert Bosch

17.4        Market Share Analysis

 

18           Key Company Profiles

18.1        Friendly Robotic/Robomow

18.1.1     Business Overview

18.1.2     Friendly Robotic/Robomow in Robotic Lawn Mower Market

18.1.3     Major Product Offerings

18.1.4     History of Robomow

18.1.5     Key Strategies

18.1.6     Key Strengths

18.1.7     Key Opportunities

18.2        Husqvarna

18.2.1     Business Overview

18.2.2     Husqvarna in Robotic Lawn Mower Market

18.2.3     Major Product Offerings

18.2.4     Business Segments

18.2.5     Key Strategies

18.2.6     Key Strengths

18.2.7     Key Opportunities

18.3        Robert Bosch

18.3.1     Business Overview

18.3.2     Bosch in Robotic Lawn Mower Market

18.3.3     Major Product Offerings

18.3.4     Key Strategies

18.3.5     Key Strengths

18.3.6     Key Opportunities

18.4        STIGA (Global Garden Products)

18.4.1     Business Overview

18.4.2     STIGA in Robotic Lawn Mower Market

18.4.3     Product Offerings

18.4.4     Key Strategies

18.4.5     Key Strengths

18.4.6     Key Opportunities

18.5        Zucchetti Centro Sistemi

18.5.1     Business Overview

18.5.2     ZCS in Robotic Lawn Mower Market

18.5.3     Major Product Offerings

18.5.4     Key Strategies

18.5.5     Key Strengths

18.5.6     Key Opportunities

 

19           Other Prominent Companies

19.1        AL-KO

19.1.1     Company Overview

19.1.2     Products Offered

19.1.3     Strategy

19.2        YAMABIKO Europe (Belrobotics)

19.2.1     Company Overview

19.2.2     Products Offered

19.2.3     Strategy

19.3        Deere & Co.

19.3.1     Company Overview

19.3.2     Products Offered

19.3.3     Strategy

19.4        E.ZICOM

19.4.1     Company Overview

19.4.2     Products Offered

19.4.3     Strategy

19.5        Hangzhou Favor Robot Technology

19.5.1     Company Overview

19.5.2     Products Offered

19.5.3     Strategy

19.6        Hitachi

19.6.1     Company Overview

19.6.2     Products Offered

19.6.3     Strategy

19.7        Honda

19.7.1     Company Overview

19.7.2     Products Offered

19.7.3     Strategy

19.8        Linea Tielle

19.8.1     Company Overview

19.8.2     Products Offered

19.8.3     Strategy

19.9        LG

19.9.1     Company Overview

19.9.2     Products Offered

19.9.3     Strategy

19.10      Milagrow HumanTech

19.10.1  Company Overview

19.10.2  Products Offered

19.10.3  Strategy

19.11      Mamibot Manufacturing USA

19.11.1  Company Overview

19.11.2  Products Offered

19.11.3  Strategy

19.12      MTD Products

19.12.1  Company Overview

19.12.2  Products Offered

19.12.3  Strategy

19.13      Positec Tool

19.13.1  Company Overview

19.13.2  Products Offered

19.13.3  Strategy

19.14      STIHL

19.14.1  Company Overview

19.14.2  Products Offered

19.14.3  Strategy

19.15      The Kobi Company

19.15.1  Company Overview

19.15.2  Products Offered

19.15.3  Strategy

19.16      Turflynx

19.16.1  Company Overview

19.16.2  Products Offered

19.16.3  Strategy

 

20           Report Summary

20.1        Key Takeaways

20.2        Strategic Recommendations

20.3        Qualitative Summary of Global Robotic Lawn Mower Market

20.4        Quantitative Summary of Global Robotic Lawn Mower Market

 

21           Appendix

21.1        List of Abbreviations

21.2        Price Chart of Various Robotic Lawn Mowers

21.3        Vendors in Robotic Lawn Mowers Market

               

          

               

               

List of Exhibits        

Exhibit 1         Segmentation of Robotic Lawn Mower Market

Exhibit 2         Market Size Calculation Approach 2016

Exhibit 3         Market Size Calculation 2016

Exhibit 4         Robot Lawn Mower Design Schematic

Exhibit 5         Women Workforce in Japan

Exhibit 6         Elderly Population (above 65) in Selected Countries of World (% of Overall Population)

Exhibit 7         Professional Landscaping Services Market in US (US$ billions)

Exhibit 8         Top Reasons Cited for Replacement of Gas Mowers

Exhibit 9         Hot-rolled Steel Price in Western Europe (US$ per metric ton)

Exhibit 10       Steel: Global Average Price Fluctuation (% change) 2006−2014

Exhibit 11       Penetration of Smartphones in North America, Western Europe, and APAC 2010−2022

Exhibit 12       Integration of Robotics, Automation, and Intelligent Systems

Exhibit 13       Growing Web-based Offline Retail Sales 2006−2022 (%)

Exhibit 14       Availability of Green Space in Dubai, UAE 1999, 2013, and 2020 (ha)

Exhibit 15       Smart Homes Installed based in Europe and North America (units in millions)

Exhibit 16       Simplified Basic Schematic Diagram Robotic Lawn Mower Manufacturing

Exhibit 17       Simplified Expanded Schematic Diagram Robotic Lawn Mower Manufacturing

Exhibit 18       Futuristic Value Chain of Robotic Lawn Mower Market

Exhibit 19       Global Power Garden Equipment Market (US$ billions)

Exhibit 20       Global Power Garden Equipment Market by Customer Segment 2016

Exhibit 21       Global Power Lawn Mower Market (US$ billions)

Exhibit 22       Households Participating in Lawn and Garden Projects in US (units in millions)

Exhibit 23       Global Robotic Lawn Mower Market: Historical Data

Exhibit 24       Global Robotic Lawn Mower Market (units in thousands)

Exhibit 25       Global Robotic Lawn Mower Market 2016−2022 (US$ millions)

Exhibit 26       Increasing Share of Robotic Lawn Mowers in Power Lawn Mower Market 2016−2022

Exhibit 27       CAGR Comparison between 2016 and 2022 (Revenue)

Exhibit 28       Decline in ASP of Robotic Lawn Mowers 2016−2022 (US$)

Exhibit 29       Global Urban and Rural Human Population (millions)

Exhibit 30       Golf Land Area by Geography 2016

Exhibit 31       Five Forces Analysis 2016

Exhibit 32       Various Distribution Channels of Robotic Lawn Mower Market

Exhibit 33       Distribution Channel Flow of Robotic Lawn Mowers

Exhibit 34       Global Robotic Lawn Mowers Market by Distribution Channels 2016

Exhibit 35       Market Share of Various Regions in Global Robotic Lawn Mower Market

Exhibit 36       Robotic Lawn Mower Market in Europe: Historical Data

Exhibit 37       Robotic Lawn Mower Market in Europe (thousands of units)

Exhibit 38       Changes in Per Capita Disposable Income in EU-28 Countries

Exhibit 39       Robotic Lawn Mower Market in Europe: Key Regions 2016

Exhibit 40       Annual Saving Ratio of Western European Countries

Exhibit 41       Change in Annual Household Disposable Income in Europe (%)

Exhibit 42       Aging Population Structure in Europe

Exhibit 43       Robotic Lawn Mower Market in Europe (US$ millions)

Exhibit 44       Robotic Lawn Mower Market in Germany (units in thousands)

Exhibit 45       Robotic Lawn Mower Market in Sweden (units in thousands)

Exhibit 46       Robotic Lawn Mower Market in Europe by Key Countries 2016 and 2022 (Volume)

Exhibit 47       Robotic Lawn Mower Market in North America: Historical Data

Exhibit 48       Annual Saving Ratio of US

Exhibit 49       Robotic Lawn Mower Market in North America (units in thousands)

Exhibit 50       Private Sector Investment in Robotics Technology by Country 2015

Exhibit 51       Aging Population in US (Overall Population %)

Exhibit 52       Robotic Lawn Mower Market in North America (US$ millions)

Exhibit 53       Change in US GDP Growth Rate

Exhibit 54       Robotic Lawn Mower Market in US (units in thousands)

Exhibit 55       Robotic Lawn Mower Market in Canada (units in thousands)

Exhibit 56       Robotic Lawn Mower Market in North America by Country

Exhibit 57       Robotic Lawn Mower Market in APAC: Historical Data

Exhibit 58       Robotic Lawn Mower Market in APAC (thousands of units)

Exhibit 59       Increase in Urban Population in APAC (Overall Population %)

Exhibit 60       Robotic Lawn Mower Market in APAC (US$ millions)

Exhibit 61       Gross Domestic Savings of China, India, and South Korea (percentage of income)

Exhibit 62       Comparison of Southeast Asian Countries with Income Bracket

Exhibit 63       Urban Households in China: Income Breakup

Exhibit 64       Robotic Lawn Mower Market in RoW: Historical Data

Exhibit 65       Robotic Lawn Mower Market in RoW (units in thousands)

Exhibit 66       Robotic Lawn Mower Market in RoW (US$ millions)

Exhibit 67       Overview of Market Concentration by Key Regions 2016 (as illustrated by HHI)

Exhibit 68       Market Share Analysis 2016

Exhibit 69       Husqvarna Group: Business Segmentation by Revenue 2016

           

           

List of Tables

Table 1            Key Geographies Definition

Table 2            Key Caveats

Table 3            Currency Conversion 2013−2016

Table 4            Noise Level of Different Objects at 3 ft. Distance

Table 5            YOY Impact of Market Enablers 2016-2022

Table 6            YOY Impact of Market Enablers on Regions 2016

Table 7            Comparison of Prices for Different Lawn Mowers Types 2016

Table 8            Prices of Local Brands of Robotic Lawn Mower Available in China 2016

Table 9            Raw Materials Used for Manufacturing Robotic Lawn Mowers

Table 10         Comparison of Cost Structure between Artificial Grass and Natural Grass

Table 11         YOY Impact of Market Restraints 2016-2022

Table 12         YOY Impact of Market Restraints on Regions 2016

Table 13         YOY Impact of Market Opportunities & Trends s 2016-2022

Table 14         YOY Impact of Market Opportunities & Trends on Regions 2016

Table 15         Use of Standards or Customs by Market Application and End-user Industry

Table 16         Position of Key Regions on Different Value Chain Segments 2016

Table 17         CAGRs of Garden Equipment Markets (2016−2022) in Select Countries

Table 18         Various Battery-types by Energy Density

Table 19         Planning and Under Construction Golf Courses across the World 2015

Table 20         Robotic Lawn Mowers Offered by Robomow

Table 21         Robotic Lawn Mowers Offered by Husqvarna

Table 22         Robotic Lawn Mowers Offered by Robert Bosch

Table 23         STIGA: Product Offerings

Table 24         Robotic Lawn Mowers Offered by ZCS

Table 25         Qualitative Summary of Global Robotic Lawn Mower Market

Table 26         Quantitative Summary of Robotic Lawn Mower Market: Geography (units in thousands)

Table 27         Quantitative Summary of Robotic Lawn Mower Market: Geography (volume %)

Table 28         Quantitative Summary of Robotic Lawn Mower Market: Geography (US$ millions)

Table 29         Quantitative Summary of Robotic Lawn Mower Market: Geography (Revenue %)

Table 30         Average Price Chart of Robotic Lawn Mowers

Table 31         Major Vendors and their Brands

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