Are Ride-on Mowers Preferred in Europe Commercial Lawn Mower Market?

Apr 03, 2019

Sustainability and energy efficiency are the major factors boosting the electric ride-on commercial lawn mower market in Europe.

Arizton’s recent market research report on the commercial lawn mower market in Europe identifies Deere & Co, Honda Power Equipment, Husqvarna, Kubota, MTD Products, Bosch, STIGA, and The Toro Company as the leading vendors that are likely to dominate the market during the forecast period. This research report provides detailed analysis of market segmentation by product (walk-behind mowers, ride-on mowers, and robotic mowers), by end-user type (professional landscaping services, golf courses, and government & others), by fuel-type (gas-powered, propane-powered, and electric-powered), by other type (blade type, drive type, and start type), and by geography (Belgium, France, Germany, Italy, Spain, Sweden, Switzerland, The Netherlands, The UK).

The commercial lawn mower market in Europe is predicted to reach values of more than $4 billion by 2024, growing at a CAGR of around 5% during 2018-2024.

Rapid urbanization and industrialization are among two major factors which are propelling the adoption of commercial lawn mowers in several end-user sectors.

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Check our latest market research report : Ride-on Mower Market - Global Outlook and Forecast 2020-2025

The commercial lawn mower market in Europe is divided into five major segments that include product, end-user type, fuel-type, other types, and geography.

Ride-on mower to dominate the commercial lawn mower market in Europe

The increasing demand for professional landscaping services worldwide will accelerate the demand for ride-on mowers to gain market revenue during the forecast period. Commercial ride-on mowers are largely in the range of 18–25 hp. They are self-propelled, contain 4-cycle engines, and are majorly air-conditioned. These mowers are popular among urban, heavy-duty commercial users such as industrial users and in countries like France and Germany. One of the main reasons ride-on mowers are preferred is that space comes at a premium, on the transporting trailer and otherwise and these mowers are easier to store. Another rendition of efficiency, i.e., sustainability is also gaining momentum, increasing demand for electric ride-on mowers. They are particularly popular in Europe where energy efficiency has long been a huge part of government measures. Features such as keyless ignition, real-time feedback, and airless tires have made ride-on mowers a lot more attractive.

The Propane-powered segment to grow at the fastest CAGR in the commercial lawn mower market in Europe

Propane mowers are the latest trend in the lawn mower market in a bid to promote eco-friendliness. Currently, propane mowers are in the niche stage of their product life cycle. Propane burns cleaner and results in fewer emissions. It also has longer equipment life and is less costly to maintain. Some of the well-known propane mower manufacturers are Bad Boy, Bobcat, Dixie Chopper, Exmark, and so on. There are few hindrances in adoption to propane-powered lawn mowers like they are expensive, structural cost of switching from gasoline to propane, and investment in employee and service personnel training practices. Bypassing these hurdles by providing exchange deals wherein landscapers replace their petrol/diesel powered equipment with propane-powered equipment at comparatively fewer prices can fuel uptake of propane mowers.

Germany to grow at a significant market share in the commercial lawn mower market in Europe

The market in Germany is price sensitive and tech-savvy, and they prefer quality products with advanced features. With the advances in technology, vendors are adding new and advanced features to lawn mowers that can make the process more autonomous. Husqvarna, STIGA, ZCS, and Robert Bosch are the leading vendors in the market in Germany. With a steady rise in e-commerce sales, specialist stores are the leading distribution channels for robotic lawn mowers in the country. Lawns have widespread prominence in Germany due to historical conversions of native landscapes into lawns, thus accounting for the largest mowers market in Europe.

The complete overview of the latest market research report on the commercial lawn mower market in Europe by Arizton is now available.

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The report also offers a detailed study of major trends, drivers, challenges, and also provides the market size and forecast for major geographical regions and key countries.

Check out our latest market research report: Global Commercial Lawn Mower Market – Comprehensive Study and Strategic Analysis 2019−2024

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We offer comprehensive market research reports on industries such as consumer goods & retail technology, automotive and mobility, smart tech, healthcare, and life sciences, industrial machinery, chemicals and materials, IT and media, logistics and packaging. These reports contain detailed industry analysis, market size, share, growth drivers, and trend forecasts.

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