Digitization Initiatives in Schools to Boost Revenues in the E-Learning Market in Latin America


Arizton’s recent market research report on the Latin America e-learning market provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the market by delivery mode (packaged content, LMS, and others), by learning mode (self-paced and instructor-led), by type (training and testing), by end-user (K-12, higher education, corporates, government, and vocational), by countries (Brazil, Mexico, Argentina, Chile, Colombia, Peru, Bolivia, Uruguay, and Ecuador), and offers detailed competitive analysis.

The e-learning market in Latin America is projected to reach values of around $3 billion by 2023, growing at a CAGR of more than 4% during 2018-2023.

The rise in disposable income in countries such as Argentina, Brazil, Chile, Colombia, and Mexico will propel the growth of the e-learning market in Latin America. The leading service providers are offering online platforms and modules that offer functional value, richness, diversity, and comfort of consumption to attract a maximum number of consumers and gain a larger market share.

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The top 3 drivers and trends contributing to the growth of the e-learning market in Latin America are discussed below:

Initiatives of Digitization in Schools

The integration of the latest technologies for the knowledge of digital marketing, software development, analytics, artificial intelligence, and data science is enabling the development of the e-learning market in Latin America. Digitalization is enabling teachers to offer hands-on training to students in the Latin American market. RELPE was formed by the education ministries of different member countries to collaborate and provide standard content for education institutes and constantly improve on the quality of online education in the market. Major countries such as Brazil, Mexico, Argentina, Chile, Guatemala, Paraguay, Peru, Venezuela, and Uruguay are a member of this program in Latin America. Increased globalization and migration is driving the demand for academic and professional courses in the e-learning market in Latin America. The growing focus on developing courseware that is standardized and is accessible for vocational use for immigrants and the immigrant population will help vendors gain a larger market share. MOOCs, LMS, video streamed classes, and interactive applications are a major part of the e-learning market in Latin America.

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The emergence of Blended Learning in E-learning

The recent trend and emergence of blended learning courses are augmenting the transformation of the e-learning market in Latin America. Blended learning includes the usage of digital mediums for content creation and customization, and a user over which can exercise an element of control on path, place, and pace of the content delivery. This module is designed to incorporate both classroom way of teaching and digital mode and offering effective service delivery models in the Latin American market. The blended learning method is effective for content reception among its end-users and often regarded as one of the best methods of teaching in the education sector. The focus on developing effective content modules for this method will augment the growth of the e-learning market in Latin America. The combination of digital instruction media and face-to-face classroom methods enable instructors to customize the content as per the requirements of individual users and initiate more learning in the market. The most prominent blended learning modules available in the e-learning market in Latin America include flip, rotation, self-blend, and flex.

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Increased Adoption of VR and AR in Digital Classrooms

The promotion of digital classrooms and increasing adoption of AR and VR technology will propel the growth of the e-learning market in Latin America. The use of computer-generated sensory inputs such as video, graphics, and sound or GPS guidance in AR and visors and goggles in VR is fueling the development of the education industry in Latin America. The leading vendors are investing in the development of innovations that enables better experience and growing pilots for their applications to attract a large group of consumers in the e-learning market in Latin America. Alibaba, Warner Bros, Google, Qualcomm, Fidelity, J.P. Morgan, Morgan Stanley, Intel, Amazon, Fidelity, and Softbank collectively have committed billions of dollars in investment into the technology in the market. Simulations of operating environments and imparting functional training, especially pertaining to blue-collar jobs, including maintenance, repair, service, and replacement of various vital components and spares is gaining traction in the e-learning market in Latin America.

The leading vendors in the e-learning market in Latin America are Kroton, Telefonica, Pearson, and BlackBoard.

The complete overview of the latest market research report on e-learning market in Latin America by Arizton is now available.

The report also offers a detailed study of major trends, drivers, challenges, and also provides the market size and forecast for major geographical regions and key countries.

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