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Robotic Lawn Mowers: A New-age Miracle

Published date : May-2019

Increasing shift toward smart technology driving demand for robotic lawn mowers.


Arizton’s recent market research report on the global lawn mowers market provides comprehensive industry analysis, trend forecasts, and the competitive landscape. The research study segments the market by product types (walk-behind mowers, ride-on mowers, and robotic mowers), end-users (residential, landscaping service providers, golf courses, government), fueltypes (manual-powered, gas-powered, and electric-powered), other (blade, drive, start), and geography (North America, Europe, APAC, MEA, and Latin America).

The global lawn mower market is projected to reach around $37 billion by 2024, growing at a CAGR of approximately 5% during the period 2018–2024.

Factors such as healthy growth of the landscaping industry, the emergence of robotic lawn mowers, increasing marketing efforts and promotional activities by vendors, shifting focus toward smart technology, development of sustainable cities, and increased adoption of green spaces and green roofs are expected to provide momentum to the global lawn mowers market during the forecast period.

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Growing Marketing Efforts and Promotional Activities by Vendors

Promoting of lawn mowers is one of the most important activities among manufacturers. Vendors are focusing on choosing an appropriate distribution channel, including effective advertising and pricing strategies to attract end-users. They are using online platforms to increase customer awareness about robotic technology due to the increased internet penetration. For instance, RobotShop a Canada-based robot store for personal and professional robot technology, offers a comparative analysis of various models of robotic lawn mowers. Although robotic lawn mowers are currently sold through retail chains or home improvement stores such as Sears, Lowe’s, Menards, OBI, Home Depot, RobotShop, and vendors’ dealers worldwide, a significant portion of the market revenue comes from online sales. Online e-commerce websites such as Amazon, Argos, Best Buy, eBay, and OEMs’ e-commerce portals play a significant role in increasing the popularity and spreading awareness toward lawn mowers.

 Increasing Shift toward Smart Technology

 Consumers are increasingly turning toward smart homes that provide integrated centralized control of individual systems such as small appliances, consumer electronics, environmental control systems, and building components. Robotic lawn mowers have become an integral part of smart homes. The enhanced connectivity and the ability to converge robotic technology is witnessing acceptance among modern-day tech-savvy end-users. Smart robotic lawn mowers are characterized by intelligent visual navigation and have the ability to integrate with the internet and can be controlled through smartphone applications. Therefore, vendors are focusing on developing cost-effective and futuristic products. For instance, Yamabiko Europe claims its robotic lawn mowers consume 90% less energy than traditional lawn mowers Similarly, Husqvarna has its GARDENA Smart System featuring the Gardena smart Sensor, the Gardena smart Water Control, as well as the Gardena smart Sileno. The smart system allows the end-user to constantly monitor lawns and gardens through a mobile application.

Increased Adoption of Green Spaces and Green Roofs

Lawn mowers have been witnessing increasing applications in the commercial sector and are getting acceptance in various end-user applications such as golf courses and large parks and lawns. Green spaces foster community interactions and offer scope for recreational activities. The adoption of the green roof is also an efficient solution, and end-users worldwide have been adopting this concept. It keeps the environment cool, insulates infrastructure and buildings, reduces air pollution, and increase biodiversity. For instance, Dubai Municipality in the UAE is expected to add about 5,800 hectares of green space through horticultural and landscaping projects under its ‘Dubai 2020’ vision.

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Deere & Co, Honda Power Equipment, Husqvarna, Kubota, MTD Products, Bosch, STIGA, and The Toro Company are the leading vendors in the global lawn mower market.

The complete overview of the latest market research report on the global lawn mowers market by Ariztonis now available.

The report offers a detailed study of major trends, drivers, challenges, and provides market sizing and forecast for major geographical regions and key countries.

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