Maternity Care Market is Estimated to Worth $9 Billion by 2023


Arizton’s recent market research report on the maternity care market provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the market by maternity apparels (day wear, night wear, and innerwear), by personal maternity care (stretch mark minimizers, body restructuring gels, toning/firming lotions, IT ching prevention creams, nipple and breast creams, and others), by maternity vitamins and supplements market (prenatal and postnatal), by geography (North America, Europe, MEA, APAC, and Latin America), and offers detailed competitive analysis.

The global maternity care market is projected to reach revenues of around $9 billion by 2023, growing at a CAGR of more than 2% during 2017-2023.

The increasing birth rates and growing disposable income in emerging nations are augmenting the growth of the global market. The change in consumer preferences and increasing demand for stylish, comfortable, and designer maternity clothes that accentuate the baby bump will revolutionize the global maternity care market.

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The top 3 drivers and trends of the maternity care market are discussed below:

Introduction of Organic and Radiation Proof Maternity Clothing

The wide availability of apparel that meets the specifications catering to different requirements of consumers is augmenting the growth of the maternity care market. Harmful radiations emitted by various electronic devices have severe health effects on the human body and exposure to these radiations have adverse effects on the pregnant woman and the baby. To protect the consumers from such radiations, maternity apparel manufacturers have clothing lines that are made of special materials that can protect pregnant women. Various leading companies are introducing maternity tops and camisoles that provide all-around shielding coverage. Such anti-radiation clothing can shield up to 99% of cell phone signals and RF radiation up to 60dB. These clothes are designed in such a way that it is comfortable for pregnant women in all trimester. China and India are manufacturing these apparel and other accessories to meet the growing requirements of the end-users in the maternity care market.

Increased Sales through Online Maternity Shops

The increasing penetration of internet services, improved economy, rising purchasing power, and delivery options are fueling the revenues in the maternity care market. The emergence of m-commerce is paving the way for online shopping through smart and connected devices such as smartphones and tablets. Online websites provide detailed information on the product, including quality, safety measures, and user guidance is boosting the demand for maternity products in the e-retailing distribution channels. Prominent e-retailers such as Amazon and e-Bay are increasing their product offerings for baby and maternity care products to attract new consumers and gain a larger maternity care market share. Many online websites are just dedicated to baby and maternity products, and accessories including maternity apparels have been launched globally. The different maternity wears available in the market include daily wear, swimming, nursing, exercise, sleep, and special dresses for baby showers. The development of e-retail and m-commerce websites will boost the demand for products in the global market.

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Introduction of Advanced Stretch Mark Products in the Market

A variety of stretch mark creams are available in the market with both chemicals and organic ingredients. Manufacturers are constantly trying to introduce innovative and advanced products that can significantly reduce the visibility of stretch marks and boost sales in the global maternity care market. For instance, Dermaclara, a skincare manufacturer, has introduced a stretch medical grade silicone that helps to reduce the visibility of stretch marks. The introduction of chemical-free stretch mark creams will help leading vendor meet the increasing demand for chemical-free stretch mark creams and attract new consumers. These products contain natural ingredients that help reduce the appearance of stretch marks and improve skin elasticity. The companies are introducing creams with ingredients such as mango, shea, cocoa butter, ginger extracts, and globe daisy. The introduction of innovative and organic stretch mark creams will enable companies to gain a larger market share and boost the revenues in the global maternity care market.

The complete overview of the latest market research report on maternity care market by Arizton is now available.

The report also offers a detailed study of major trends, drivers, challenges, and also provides the market size and forecast for major geographical regions and key countries.

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