The increasing availability of superior healthcare services and rise in life expectancy rate across the world is one of the major factors attributing to the growth of the global maternity care market. The growing focus on fertility issues and growing awareness about complications at birth are encouraging the people to use vitamins and supplements during and after pregnancy. The rising number of dual-income households in the developing markets such as India, China, and Brazil is creating lucrative opportunitities for the leading vendors operating in the global market. The increasing demand for products that offer ease-of-use and convenience is gaining immense popularity across developed countries such as the US, Canada, the UK, and Germany. The leading vendors are developing and launching various types of improved and high-quality care products for pregnant women to attract new consumers and gain a larger global market share. High fashion apparels and functional clothing is one of the key trends gaining prominence in the market. The development of products depending on the need of people in various regions will help manufacturers boost their sales and revenues in the global market. The rise in disposable income, improving birth rates in developing regions, and increasing awareness about various maternity care products will attribute to the development of the market over the next few years. The rapid changes in consumer preferences across emerging nations in Latin America and APAC will augment the evolution of the global maternity care market.
The growing demand for stylish, comfortable, and designer maternity clothes that accentuate the baby bump is expected to revolutionize the pregnancy fashion market. The rising awareness about the harmful effects of chemicals used in the personal care products will encourage companies to launch chemical-free products for pregnant women in the market. The global maternity care market is anticipated to generate revenues of around $9 billion by 2023, growing at a CAGR of more than 2% during 2017-2023.
MATERNITY CARE MARKET - DYNAMICS
The increasing proliferation of prenatal vitamins in different forms is boosting the demand for new products in the global maternity care market. Various leading vendors are launching prenatal vitamins in various forms such as gummy, liquid, gel, and others to ensure that is easier to use for expectant mothers. Some of the most common supplements used during pregnancy includes vitamins such as D, E, A, B6, and B12, niacin, folate, biotin, zinc, folic acid, and magnesium. The companies are offering vitamins in various flavors such as strawberry, lemonade, cranberry ginger, lemonade sparkle, pomegranate, and mixed berry to attract new consumers in the global maternity care market. Several vitamin and supplements manufacturer are launching sugar-free and organic prenatal vitamin liquid to boost their revenues and profits in the global market. The growing demand for organic vitamins, minerals, and other herbal supplements will create lucrative opportunities for top vendors operating in the market during the forecast period.
MATERNITY CARE MARKET - SEGMENTATION
This market research report includes a detailed segmentation of the market by maternity apparels, personal care, maternity vitamins and supplements, and geography.
MATERNITY CARE MARKET - BY MATERNITY APPARELS
Demand for innovative innerwear to propel the growth of the global maternity care market during the forecast period
The global maternity care market by maternity apparels is segmented into day wear, night wear, and innerwear. The innerwear segment dominated the largest market share in 2017, growing at a CAGR of over 2% during the forecast period. The launch of yoga bras and sport wear for women during and after pregnancies is propelling the growth of this segment in the global market. The leading vendors are launching wide elastic bands and cross over fabric layers for easy breast milk pumping and feeding and double layered cups to offer ease and comfort to consumers in the market. This innerwear is specifically designed with stretchy and soft fabric for easy and comfortable body movements during the exercise. For instance, Bravado, a Canada based maternity wear manufacturer, has introduced designer maternity bras, camisoles, and tank tops. The growing demand for stylish, designer, and comfortable nursing bras is expected to boost the revenues in this segment in the global maternity care market.
MATERNITY CARE MARKET - BY PERSONAL CARE
Chemical-free stretch-mark creams to gain immense popularity in the global maternity care market over the next few years
The personal care segment in the global maternity care market is categorized into stretch mark minimizers, body restructuring gels, toning/firming lotions, itching prevention creams, nipple and breast creams, and others. Stretch mark minimizers segment occupied the majority of the market share in 2017, growing at a CAGR of more than 2% during the forecast period. The increasing awareness about the harmful effects of chemicals in personal care products and the growing demand for organic, chemical-free products are the primary factors attributing to the growth of this segment in the global market. Companies such as Honest Organic, bamboobies, Era Organics, and Motherlove Herbal Company are offering a wide range of organic products to gain a larger share in the global market. The introduction of innovative and advanced products that can significantly reduce the visibility of stretch marks will help players boost their revenues in the global maternity care market. The manufacturers are offering medical grade silicon creams that hydrates the skin, stimulates the collagen production, and helps in fading discoloration and imperfections, toning the skin, thereby, significantly reducing the stretch mark appearance amongst end-users. Natural formulations that include ingredients such as mango, shea, and cocoa butter will transform the global market.
MATERNITY CARE MARKET - BY MATERNITY VITAMINS AND SUPPLEMENTS
New types of prenatal vitamins to drive the demand in the global maternity care market during the forecast period
The global maternity care market by maternity vitamins and supplements is divided into prenatal and postnatal. Prenatal vitamins and supplements segment dominated a large position of the market share in 2017, growing at a CAGR of approximately 3% during the forecast period. The increasing awareness about the benefits of maternity vitamins and high disposable income are some of the major factors attributing to the growth of this segment in the global market. The focus on offering supplements that are made of ingredients that are derived from organic fruits and vegetables will help manufacturers gain a larger global market share over the next few years. The companies are developing and launching formulation that are easy digestion, absorption, and distribution into the woman's body through phospholipid delivery. Some of the prenatal vitamins contain a special formulation that optimizes the absorption of key nutrients during preconception, pregnancy, and breastfeeding. The introduction of these products will create lucrative opportunities for top vendors operating in the global maternity care market.
MATERNITY CARE MARKET - BY GEOGRAPHY
Popularity of online stores across North America to boost the revenues in the global maternity care market
The geographical segment in the global maternity care market is classified into North America, Europe, APAC, Latin America, and MEA. North America occupied more than 1/3rd of the market share in 2017, growing at a CAGR of around 2% during the forecast period. The increase in the number of online retail stores that offer a wide range of products from different vendors is propelling the growth of the North American region in the global market. The growing demand for fashionable maternity wear is encouraging vendors to launch a wide variety of products in the maternity care market in North America. The growing popularity of postnatal vitamins that are composed of micronutrients that enable a healthy growth of the baby will drive demand in this region in the global market. The increasing awareness created by government agencies about maternity vitamins across North America will boost the adoption of these supplements in the region. Top manufacturers such as Honest, Earth Mama, and Motherlove produce organic maternity personal care products in the North American market.
KEY VENDOR ANALYSIS
The global maternity care market has the presence of various regional and local players that control the level of competition. The dynamic consumer preferences and changes in end-user tastes are encouraging manufacturers to launch modern and stylish products that meet their demands. The vendors are focusing on M&As to increase their presence in the region, mitigate the loss of patent protection, increase their product portfolio, and achieve high economies of scale in the global market. The extensive use of social campaigns on the social media will help companies sustain the intense competition in the global maternity care market.
The maternity care market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Market Segmentation by Maternity Apparels
- Day Wear
- Night Wear
Market Segmentation by Personal Care
- Systems Stretch Mark Minimizers
- Body Restructuring Gels
- Toning/Firming Lotions
- Itching Prevention Creams
- Nipple and Breast Creams
Market Segmentation by Maternity Vitamins and Supplements
Market Segmentation by Geography
- North America
- Latin America
- Rest of Latin America