THE EUROPE WALK-BEHIND LAWN MOWERS MARKET WAS VALUED AT USD 2.97 BILLION IN 2021 AND IS EXPECTED TO REACH USD 4.32 BILLION BY 2027, GROWING AT A CAGR OF 6.46% DURING 2021-2027

The Europe Walk-Behind Lawn Mowers Market Size, Share, Trends, Analysis By

  • Product: Reel or Cylinder Lawn Mowers, Self-Propelled Lawn Mowers, Push Lawn Mowers, and Hover Lawn Mowers
  • Fuel Type: Manual-powered, Gasoline-powered, Propane-powered, Electric Corded, and Electric Cordless
  • End-User:  Residential, Professional Landscaping Services, Golf Courses & Other Sports Arenas, and Government & Others
  • Drive Type: Manual Drive, AWD (All-wheel Drive), FWD (Front-wheel Drive), and RWD (Rear-wheel Drive)
  • Start Type: No Start, Key Start, Push Start, and Recoil Start (Pull/Manual/Rewind Start)
  • Blade Type: Cylinder Blades, Deck/Standard Blades, Mulching Blades, and Lifting Blades
  • Distribution Channel: Offline (Dealers & Distributors, Specialty Stores, Mass Market Players) and Online (Direct Sales, Third Party Sales)
  • Region: Europe

Industry Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share, & Forecast 2021-2027

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32 Companies

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EUROPE WALK-BEHIND LAWN MOWERS MARKET REPORT SCOPE

Report Attribute Details
Market Size (2027) USD 4.32 Billion
Market Size (2022) USD 2.97 Billion
CAGR (2021-2027) 6.46%
MARKET SIZE- VOLUME (2027) 9,838.96 Thousand Units
BASE YEAR 2021
Forecast Year 2022-2027
Market Segments Product, Fuel Type, End-User, Drive Type, Start Type, Blade Type, Distribution Channel
LARGEST SHARE UK
COUNTRIES COVERED UK, Germany, France, Italy, Spain, Sweden, and Netherlands
Key Vendors Deere & Company, Honda, Husqvarna Group, Kubota Corporation, MTD Products, Robert Bosch, STIGA Group, and The Toro Company

MARKET INSIGHTS

The Europe walk-behind lawn mowers market was valued at USD 2.97 billion in 2021 and is expected to reach USD 4.32 billion by 2027, growing at a CAGR of 6.46% from 2022 to 2027. Walk-behind lawn mowers are the lawn care equipment that helps in trimming grass. These lawn mowers are either self-propelled or manual push mowers with a minimum cutting width of 12 in. They are operated by the user walking behind the mower and directing the equipment.

The increasing demand for maintaining the aesthetic appearance of the yard or lawn areas in various landscaping services, golf courses, and other sports arenas is expected to bolster the demand for walk-behind lawn mowers in the market. Landscape contractors emphasize management over their industry running costs. In addition, these contractors mainly concentrate on dealing with propane mower models, and the OEMs are supplying the same to contractors.

Various gardening and lawn equipment include corded electric, engine-driven, gas-powered, and propane-powered equipment.

KEY HIGHLIGHTS OF THE EUROPE WALK-BEHIND LAWN MOWERS MARKET:

  • The Europe walk behind lawn mowers market will witness shipments of 9,838.96 thousand units by 2027.
  • The rapid urbanization of developing countries in Europe is expected to fuel the demand for gardens and recreational parks, increasing the need for maintenance and pushing the demand for lawn care equipment during the forecast period. Although UK and Germany account for the extensive use of lawn and garden machinery, France is likely to witness significant demand due to the improved quality of garden equipment.
  • Electric Powered walk-behind lawn mowers are primarily used in Europe as they are less costly and require lower maintenance costs. The compact size and easy configuration have led to higher usage of electric walk-behind mowers. The cordless and corded walk-behind lawn mowers operate efficiently to complete a task. The mowers are intended to lower the trouble, such as frequent changing of fuels and engine oil regularly associated with gas-powered walk-behind mowers.
  • Sustainability directives have also given rise to the mulching trend that is gaining traction. It enables sustainable fertilization of soil and relieves the operator from the inconvenience of collecting grass. Manufacturers are thus, adding mulching capabilities to their mowers. For instance, Husqvarna has introduced a two-in-one cutting system that enables BioClip (mulching) and collection.
  • The demand for lawn mowers is expected to increase with the manufacturers emphasizing the use of ergonomic design in walk-behind lawn mowers. The emergence of diverse varieties of the latest and advanced innovations for a different product portfolio has raised the competition among the market players. As a result, significant manufacturers in the country are anticipated to concentrate on improving the technical advancement and innovations for the development of their products as well as minimizing their product costs. Furthermore, the manufacturers are establishing emission-free walk-behind lawn mowers, which produce less noise and air pollution. For instance, Greenworks self-propelled electric lawn mowers are emission-free equipment that provides robust power and performance for residential purposes.

TRENDS & OPPORTUNITIES 

Growing Adoption of Green Spaces & Green Roofs

The increasing demand for landscaping services across golf courses, sports fields, and public parks fuels the development of the walk-behind lawn mowers industry in Europe. The landscaping industry is emerging in commercial construction activities due to the increasing demand for backyard beautification, thereby contributing to the growth of the walk-behind lawn mower market in Europe.
The expansion of green spaces and green roofs drives the Europe industry's need for innovative walk-behind lawn mower products because of their use in golf courses, parks, and lawns, the increasing deployment of new commercial technology would fuel market growth in the coming years.

Growing Demand for Alternative Fuel Options

There has been a lot of development to produce mowers with fuel-efficient technology and alternative fuel mowers that help to save fuel, and reduce fuel spillage & fuel theft, thereby contributing to sustainability.

Launching alternative fuel options to power lawn equipment and the associated benefits will help Europe's walk behind lawn mowers market. The following are the alternative fuel options to consider:

  • Propane: Propane is used as a renewable alternative fuel choice. Companies are increasingly seeking ways to reduce operating costs and provide environmentally friendly mowing.
  • Compressed Natural Gas (CNG): Natural gas engines produce lower emissions, and it does not clog or spoil fuel systems during seasonal storage.

Development of Lithium-Ion Batteries

The demand for battery-based lawn mowers has boosted the need for Lithium-Ion Batteries. With the rising demand for long-durable battery life, several advancements have been created in batteries for extra backup capability. This has considerably improved the performance and efficiency of Li-ion batteries. It has also led to energy density, charging rate, cyclability, safety, and stability improvements. Li-ion batteries need less than an hour to charge and last longer fully. Moreover, these batteries are lightweight and eco-friendly.

COMPETITIVE LANDSCAPE

The Europe walk-behind lawn mowers market is moderately fragmented, with many local and international market players. Deere & Co., Husqvarna, Kubota, MTD Goods, STIGA, & The Toro Group are among the major vendors in the global walk-behind lawn mower market. The competition among these leading players on the global stage is high. Several players offer various gardening equipment to achieve economies of scale. Other players in the market are Ariens Company, Bobcat, and Briggs & Stratton.

The acquisition strategy was followed by most of the players on the path to becoming industry leaders. The market concentration in developed countries such as the UK, Germany, and other Western European countries is high. At the same time, the demand in developing emerging economies such as India is due to the entry of many foreign brands into these countries.

The Europe lawn mowers market shows an intense competitive rivalry due to the changing market pressures and evolving customer preferences across Europe. Also, the growing trend for efficient utilization of capital resources is likely to gain a significant share in the market. Key competitive factors include reliability and quality, product innovation, product support, pricing, warranty, distribution, and financing options.

Vendors are using innovative market models to accelerate growth and concentrate on expanding their organization's portfolio. During the forecast period, many foreign players are expected to grow their presence worldwide, particularly in the fast-developing countries like UK and Germany, to gain more market share. In addition, improving global economic conditions will boost demand expansion, making it an enticing time to introduce new products.

Frequently Asked Questions

How big is the Europe walk-behind lawn mowers market?

The Europe walk-behind lawn mowers market is expected to reach USD 4.32 billion by 2027.

What is the growth rate of the Europe walk-behind lawn mowers market?

The Europe walk-behind lawn mowers market is expected to grow at a CAGR of 6.46% during 2022-2027.

How many walk-behind lawn mowers will be sold in Europe by 2027?

Around 9,838.96 thousand walk-behind lawn mowers will be sold by 2027.

Who are the key players in the Europe walk-behind lawn mowers market?

Key players in the Europe walk-behind lawn mowers market are Deere & Company, Honda, Husqvarna Group, Kubota Corporation, MTD Products, Robert Bosch, STIGA Group, and The Toro Company.

What are the key market trends impacting the Europe walk-behind lawn mowers market?

The growing adoption of green spaces & green roofs and the ever-increasing demand for alternative fuel options are a few of the trending marketing trends that will drive the demand for walk-behind lawn mowers in the forecast period.

Which European country holds the largest walk-behind lawn mowers market share?

The UK in Europe holds the largest share in the walk-behind lawn mowers market.

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The Europe walk-behind lawn mowers market was valued at USD 2.97 billion in 2021 and is expected to reach USD 4.32 billion by 2027.


The following factors are likely to contribute to the growth of the Europe walk-behind lawn mowers market during the forecast period:

  • Increasing demand for home ownership & home development
  • Low upfront cost
  • Growing landscaping industry
  • Growth in commercial construction

Base Year: 2021

Forecast Year: 2021-2027

The report considers the present scenario of the Europe walk-behind lawn mowers market and its market dynamics for the period 2021-2027. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes leading companies and several other prominent companies operating in the market.

Key Vendors

  • Deere & Company
    • Business Overview
    • Product Offerings
    • Key Strategies
    • Key Strengths
    • Key Opportunities
  • Honda
  • Husqvarna Group
  • Kubota Corporation
  • MTD Products
  • Robert Bosch
  • STIGA Group
  • The Toro Company

Other Prominent Vendors

  • AL-KO Gardentech
    • Business Overview
    • Product Offerings
  • Ariens Company (AriensCo)
  • AS-Motor
  • Bobcat Company
  • Briggs & Stratton
  • Chervon Group
  • Cobra
  • Einhell Germany AG
  • Emak Group
  • GENERAC POWER SYSTEMS
  • Grey Technology (GTECH)
  • Greenworks Tools
  • Makita
  • Masport
  • Metalcraft of Mayville
  • Ningbo NGP Industry Co. Ltd
  • Positec Group (WORX)
  • Stanley Black & Decker
  • STIHL
  • SUMEC Group Corp.
  • Techtronic Industries
  • Textron Inc.
  • Wright Manufacturing
  • Yangzhou Weibang Garden

Segmentation by Product

  • Reel or Cylinder Lawn Mowers
  • Self-Propelled Lawn Mowers
  • Push Lawn Mowers
  • Hover Lawn Mowers

Segmentation by End-Users

  • Residential End-users
  • Professional Landscaping Services
  • Golf Courses & Other Sports Arenas
  • Government & Others

Segmentation by Fuel Type

  • Manual-powered
  • Gasoline-powered
  • Propane-powered
  • Electric Corded
  • Electric Cordless

Segmentation by Blade Type

  • Cylinder Blades
  • Deck/Standard Blades
  • Mulching Blades
  • Lifting Blades

Segmentation by Drive Type

  • Manual Drive
  • AWD (All-wheel Drive)
  • FWD (Front-wheel Drive)
  • RWD (Rear-wheel Drive)

Segmentation by Start Type

  • No Start
  • Key Start
  • Push Start
  • Recoil Start (Pull/Manual/Rewind Start)

Segmentation by Distribution Channel

  • Offline
  • Online

Segmentation by Region

  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Sweden
    • Netherlands

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