Europe Walk-Behind Lawn Mowers Market - Comprehensive Study and Strategic Assessment 2022-2027

MARKET INSIGHTS

The Europe walk-behind lawn mowers market was valued at USD 2.97 billion in 2021 and is expected to reach USD 4.32 billion by 2027, growing at a CAGR of 6.46% from 2022 to 2027. Walk-behind lawn mowers are the lawn care equipment that helps in trimming grass. These lawn mowers are either self-propelled or manual push mowers with a minimum cutting width of 12 in. They are operated by the user walking behind the mower and directing the equipment.

The increasing demand for maintaining the aesthetic appearance of the yard or lawn areas in various landscaping services, golf courses, and other sports arenas is expected to bolster the demand for walk-behind lawn mowers in the market. Landscape contractors emphasize management over their industry running costs. In addition, these contractors mainly concentrate on dealing with propane mower models, and the OEMs are supplying the same to contractors.

Various gardening and lawn equipment include corded electric, engine-driven, gas-powered, and propane-powered equipment.

KEY HIGHLIGHTS OF THE EUROPE WALK-BEHIND LAWN MOWERS MARKET:

• The Europe walk behind lawn mowers market will witness shipments of 9,838.96 thousand units by 2027.
• The rapid urbanization of developing countries in Europe is expected to fuel the demand for gardens and recreational parks, increasing the need for maintenance and pushing the demand for lawn care equipment during the forecast period. Although UK and Germany account for the extensive use of lawn and garden machinery, France is likely to witness significant demand due to the improved quality of garden equipment.
• Electric Powered walk-behind lawn mowers are primarily used in Europe as they are less costly and require lower maintenance costs. The compact size and easy configuration have led to higher usage of electric walk-behind mowers. The cordless and corded walk-behind lawn mowers operate efficiently to complete a task. The mowers are intended to lower the trouble, such as frequent changing of fuels and engine oil regularly associated with gas-powered walk-behind mowers.
• Sustainability directives have also given rise to the mulching trend that is gaining traction. It enables sustainable fertilization of soil and relieves the operator from the inconvenience of collecting grass. Manufacturers are thus, adding mulching capabilities to their mowers. For instance, Husqvarna has introduced a two-in-one cutting system that enables BioClip (mulching) and collection.
• The demand for lawn mowers is expected to increase with the manufacturers emphasizing the use of ergonomic design in walk-behind lawn mowers. The emergence of diverse varieties of the latest and advanced innovations for a different product portfolio has raised the competition among the market players. As a result, significant manufacturers in the country are anticipated to concentrate on improving the technical advancement and innovations for the development of their products as well as minimizing their product costs. Furthermore, the manufacturers are establishing emission-free walk-behind lawn mowers, which produce less noise and air pollution. For instance, Greenworks self-propelled electric lawn mowers are emission-free equipment that provides robust power and performance for residential purposes.

TRENDS & OPPORTUNITIES 

Growing Adoption of Green Spaces & Green Roofs

The increasing demand for landscaping services across golf courses, sports fields, and public parks fuels the development of the walk-behind lawn mowers industry in Europe. The landscaping industry is emerging in commercial construction activities due to the increasing demand for backyard beautification, thereby contributing to the growth of the walk-behind lawn mower market in Europe.
The expansion of green spaces and green roofs drives the Europe industry's need for innovative walk-behind lawn mower products because of their use in golf courses, parks, and lawns, the increasing deployment of new commercial technology would fuel market growth in the coming years.

Growing Demand for Alternative Fuel Options

There has been a lot of development to produce mowers with fuel-efficient technology and alternative fuel mowers that help to save fuel, and reduce fuel spillage & fuel theft, thereby contributing to sustainability.

Launching alternative fuel options to power lawn equipment and the associated benefits will help Europe's walk behind lawn mowers market. The following are the alternative fuel options to consider:

• Propane: Propane is used as a renewable alternative fuel choice. Companies are increasingly seeking ways to reduce operating costs and provide environmentally friendly mowing.
• Compressed Natural Gas (CNG): Natural gas engines produce lower emissions, and it does not clog or spoil fuel systems during seasonal storage.

Development of Lithium-Ion Batteries

The demand for battery-based lawn mowers has boosted the need for Lithium-Ion Batteries. With the rising demand for long-durable battery life, several advancements have been created in batteries for extra backup capability. This has considerably improved the performance and efficiency of Li-ion batteries. It has also led to energy density, charging rate, cyclability, safety, and stability improvements. Li-ion batteries need less than an hour to charge and last longer fully. Moreover, these batteries are lightweight and eco-friendly.

COMPETITIVE LANDSCAPE

The Europe walk-behind lawn mowers market is moderately fragmented, with many local and international market players. Deere & Co., Husqvarna, Kubota, MTD Goods, STIGA, & The Toro Group are among the major vendors in the global walk-behind lawn mower market. The competition among these leading players on the global stage is high. Several players offer various gardening equipment to achieve economies of scale. Other players in the market are Ariens Company, Bobcat, and Briggs & Stratton.

The acquisition strategy was followed by most of the players on the path to becoming industry leaders. The market concentration in developed countries such as the UK, Germany, and other Western European countries is high. At the same time, the demand in developing emerging economies such as India is due to the entry of many foreign brands into these countries.

The Europe lawn mowers market shows an intense competitive rivalry due to the changing market pressures and evolving customer preferences across Europe. Also, the growing trend for efficient utilization of capital resources is likely to gain a significant share in the market. Key competitive factors include reliability and quality, product innovation, product support, pricing, warranty, distribution, and financing options.

Vendors are using innovative market models to accelerate growth and concentrate on expanding their organization's portfolio. During the forecast period, many foreign players are expected to grow their presence worldwide, particularly in the fast-developing countries like UK and Germany, to gain more market share. In addition, improving global economic conditions will boost demand expansion, making it an enticing time to introduce new products.