This research report on the global garden and lawn tractors market covers market sizing and forecast, market share, industry trends, growth drivers, and vendor analysis. The study includes insights by product (lawn, garden, and zero-turn tractors), fuel type (gas-powered, electric-powered, and battery-powered), application (residential users, professional landscaping services, golf courses, and government and others), drive type (2-wheeled and 4-wheeled drives), distribution channel (retail and online stores ), and geography (APAC, Europe, Latin America, MEA, and North America)
The popularity of landscaping services and other recreational activities is expected to increase the demand for garden and lawn equipment during the forecast period
The global garden and lawn tractors market has witnessed significant growth in the last few years. The increasing number of golf courses, coupled with the growth in the green space, is expected to drive the demand for garden and lawn tractors favorably. With the increase in consumer spending toward landscaping services and other recreational activities, the demand is expected to increase during the forecast period. Moreover, government initiatives for improving the green space, which includes developing parks, garden areas, recreational areas, are further expected to propel the demand for gardening equipment.
Innovations are driving vendors to offer new and updated landscaping equipment. Manufacturers are emphasizing on constant improvements in their product offerings to cater to changing customer needs and requirements. They focus on introducing equipment, which offers multi-utility features. Hence, the increase in innovative techniques and solutions is expected to impact the overall maintenance of commercial spaces and golf courses. Further, the increasing demand for easy starting procedures, intelligent feedbacks along with increased security, is expected to propel the growth of technologically advanced lawn equipment.
One of the key focus of the landscaping management and construction industry includes the implementation of environmental-efficient practices and equipment. With the increasing need to follow sustainability practices, key vendors are engaged in offering solutions such as hybrid fleet, integrated pest management, soil and water conservation techniques, eco-friendly landscaping processes, along with the increasing usage of battery-powered equipment. With the rising interest in landscaping services, consumers are expected to spend on landscaping equipment, thereby propelling the demand for outdoor power equipment or tools.
The global garden and lawn tractors market is expected to grow at a CAGR of over 3% during the forecast period 2018–2024.
Garden and Lawn Tractors Market: Segmentation
This research report includes detailed market segmentation by products, fuel type, application, drive type, horsepower, and geography.
Garden and Lawn Tractors Market: Product
Technological progressions are expected to significantly increase the growth of garden tractors during the forecast period
Increasing investments in landscaping services and sports and recreational activities are expected to increase the demand for garden and lawn tractors in the commercial outdoor power equipment segment. Factors such as changing consumer behavior, technological advancements, along with regulations are expected to impart fundamental changes, thereby propelling lawn care and landscaping services to change accordingly. With the advent of technology, equipment such as garden and lawn tractors are expected to witness demand during the forecast period.
Garden tractors are expected to witness significant growth in demand during the forecast period. This can be attributed to the increasing progression in technology, which is offering several functions and operations (spreading fertilizer, mowing process, sweeping leaves, and removal of snow). These machines are being preferred for heavy-duty tasks owing to their easy maneuverability features.
Vendors are introducing equipment that offer excellent cutting performance, grass handling options along with superior cutting quality. Garden and lawn tractor equipment are gaining prominence among professionals and semi-professionals as they offer better handling capabilities.
The usage of lawn tractors has decreased mowing time significantly, thereby offering time-saving benefits and increasing the efficiency of the operator/user. Further, with the presence of a varied number of implements, attachments, and accessories, this equipment help in offering multiple solutions, thereby catering to varied customer requirements. These machines are witnessing a surge in the professionals and semi-professionals sectors.
Zero-turn lawn tractors have profound usage in the residential (smaller-sized lawn areas) as well as commercial sectors (medium to large-sized lawn areas). The increasing demand can be attributed to excellent maneuverability features offered by this equipment along with agility. Factors such as precision steering and zero-degree turning radius are expected to enhance mowing and cutting operations, hence, increasing the overall efficiency.
Garden and Lawn Tractors Market: Fuel Type
Reducing energy prices is expected to propel the demand for gas-powered garden and lawn tractors
The gas-powered garden and lawn tractors dominated the market in 2018. The rise in the yard landscaping services in different regions is increasing the demand for this equipment. Professionals and semi-professionals prefer Gas-powered equipment due to their enhanced features and capabilities. These tractors take less time to mow yard areas. Therefore, these machines are expected to perform significantly well on rugged and challenging terrains. Reducing energy prices is also expected to propel the demand for gas-powered tractors.
The electric-powered garden and lawn tractors segment is expected to witness growth at a considerable rate during the forecast period. The increasing demand for sustainable or eco-friendly solutions in the gardening sector is another driver for market growth. With low maintenance, the demand for electric-powered equipment is expected to increase. Further, the segment is likely to observe considerable sales growth during the forecast period as these machines offer more cost-saving benefits than gas-powered models. The demand for sustainable and environment-friendly equipment is growing among professional landscapers, which is expected to witness a significant rise during the forecast period.
The market share of battery-powered garden and lawn tractors is small. Professionals opt for battery-powered equipment as they offer convenience. Battery-powered equipment reduces the hassle related to the gas-powered lawn mower. Furthermore, low maintenance is expected to increase the usage of this equipment among professionals and semi-professionals. The adoption of battery-powered equipment is at a nascent stage; however, with advances in battery technology and increased environmental consciousness, they are expected to pick up.
Garden and Lawn Tractors Market: Application
The increased focus on sustainable landscaping practices is expected to boost the market growth
Residential users opt for lawn and garden tractors as they offer comfort, convenience, and enhanced performance. Therefore, factors such as storage, portability, and safety are usually the deciding factors for residential end-users. The usage of battery-powered and electric-powered tractors is also expected to witness considerable demand among household users in developed countries. Moreover, the introduction of productive and profitable lawn and garden products is likely to contribute to market growth.
The professional landscaping services segment is witnessing significant growth. One of the key factors driving the growth of this segment includes innovations. The introduction of mobile-based services enables landscapers to perform operations effectively, thereby increasing their profitability. Developed countries such as the US, along with emerging economies such as China and India, are largely witnessing robust growth in the demand for commercial landscaping services. Factors such as the growth in office spaces, the rise in commercial construction, the development of large private and public parks are expected to contribute favorably to the landscaping services segment. Besides, the increased focus on sustainable landscaping practices is expected to boost the market growth.
The growth in golf courses is likely to contribute majorly to the garden and lawn tractors market during the forecast period. With the increase in the number of golf courses, the need to maintain the pristine condition increases, thereby propelling the demand for lawn and garden equipment in the market. Asia is considered to be a center for women’s professional game. With the increasing number of golf courses, the need to maintain rises, thereby impacting the overall sales of the garden tractors.
Garden and Lawn Tractors Market: Drive Types
4-wheeled drive garden tractors are expected to witness a surge in demand as these devices not only help in mowing but also mulching
2-wheel tractors perform different types of tasks and are the most viable option in the residential sector. As these tractors offer enhanced productivity, and the ease of operation, the demand for two-wheel drivers is likely to increase during the forecast period. Furthermore, these equipment perform multiple tasks, which increase their popularity and acceptance among end-users, thereby impacting the overall sale.
The 4-wheeled drive segment is expected to grow at a CAGR of over 3% during the period 2018–2024. 4-wheeled drive garden tractors are expected to witness a surge in demand as these devices not only help in mowing but also perform other tasks. Professional landscapers opt for this equipment as they have excellent mowing and mulching capabilities. These machines offer high performance with a varied range of options such as the range of hydraulics, auto-connecting mowing decks, thereby increasing their demand in the market.
Garden and Lawn Tractors Market: Distribution Channels
Online distribution channels are expected to gain prominence during the forecast period
Garden and lawn tractors are delivered via manufacturers, dealers & distributors, retailers, and online stores. A majority of manufacturers do not sell their products directly to end-users. They rely on retailers, representatives, distributors, sales agents, and intermediaries. Distributors account for the majority share in the market. Distribution channels are expected to impact the sale of products. Manufacturers are also engaged in selling their products through retail distribution, via independent distributors and dealers, mass merchants, and consumer home centers. The entry of new market players offers an opportunity for retailers to capture the distribution channel. Major market players focus on retailers to reach the customer base. In a few countries, the residential segment products are mainly sold via distributors. However, with advancements in technology, online distribution channels are expected to gain prominence during the forecast period.
Garden and Lawn Tractors Market: Geography
The increasing number of sports fields, especially golf courses, is expected to witness significant growth in North America
In 2018, North America dominated the market. North America was led by the US, where garden and lawn tractors have profound usage on golf courses and sports fields. The increasing number of upcoming under construction and in planning golf courses in the region is also expected to impact the demand for garden and lawn tractors significantly.
Europe was the second-largest revenue contributor to the global garden and lawn tractors market in 2018. The demand for landscaping services in Europe is expected to witness considerable growth during the forecast period. The increasing demand for the beautification of lawn/garden/turf areas in the residential sector and commercial spaces is likely to drive the demand for landscaping services in the region.
China, Japan, Australia, and South Korea led the APAC market in 2018. These countries are on their way to becoming significant markets for landscaping services during the forecast period. The growing population in the APAC region is expected to impact the growth of the residential and commercial sectors favorably. Urbanization in APAC is expected to bolster the demand for recreational parks, creating the need for maintenance, which is expected to drive demand for lawn and garden care equipment during the forecast period.
Changing demographics trends, ranging from the improvements in living standards to the aging population, is expected to affect the overall working and spending preferences and decisions of users, thereby opening new prospects to the commercial sector. With the expanding commercial sectors, municipal areas, educational institutions, and parks, the need for maintenance is expected to increase, thereby bolstering the demand for landscaping equipment.
The adoption of technologically advanced gardening equipment or tools is expected to witness significant demand during the forecast period in MEA. The growing need for maintaining the aesthetic appeal of yard areas in commercial spaces such as the sports field, educational institutions, bowling gardens is a major driver contributing to the market growth in MEA. The gardening equipment industry in MEA is expected to witness the expansion of businesses. Vendors are expected to emphasize the adoption of several innovative techniques and solutions to maintain the pristine conditions of the garden and lawn areas. Factors such as urbanization are expected to drive the development of megacities in South Africa. Besides, the completion of golf courses, along with the development of resorts is expected to drive the sale of riding and zero-turn mowers.
Key Profiled Countries
Key Vendor Analysis
The global garden and lawn tractors market is currently highly concentrated with several local and global players in the market. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades in the garden and lawn tractors domain. Market players are emphasizing the adoption of energy-efficient products due to the increasing trend of low carbon emission. Manufacturers are identifying market opportunities, thereby setting up certain goals to achieve productivity. Vendors are to alter and refine their unique value proposition to achieve a strong market presence.
One of the key strategies implemented by market players includes the introduction of differentiated products and solutions. Hence, companies strive to offer differentiated channels for distribution and better product mix, thereby catering to the changing needs and requirements of the target customers in the market. Customers, on the other hand, focus on factors such as pricing, performance, efficiency, and productivity to make their purchase decisions. The increasing diversification among consumer purchases is expected to witness a surge in demand during the forecast period. High digitalization is expected to pave the way for new approaches as well as partners for making purchases. With increasing technological innovations, competition is likely to intensify in the various product segment.
Other Prominent Vendors include – AGCO Corp., AL-KO Group, AriensCo, AS-Motor, Briggs & Stratton Corp., Emak S.p.A, Honda Power Equipment, IHI Shibaura, Kubota, Lowe’s Corp., Metalcraft of Mayville, Schiller Grounds Care, Stanley Black & Decker, Stihl, Swisher Acquisition, Textron Incorporated, The Grasshopper Company (Moridge Manufacturing, Inc.), The Toro Company, Trimax Mowing Systems, and Weibang
Key Market Insights
The analysis of the garden and lawn tractors market provides market sizing and growth opportunities for the forecast period 2019–2024.
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