This market research report on the global outdoor inflated leisure products market offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by product type (above-ground pools & spas, recreational products, camping, and sporting products), by category (inflated water products and other inflated outdoor products), by distribution channel (sports variety stores, supermarkets & hypermarkets, branded channels, online channels, and other), and by geography (North America, APAC, Europe, and ROW).
The exponential increase in consumer enthusiasm for outdoor sports and recreational activities is driving the growth of the global outdoor inflated leisure products market. The various types of water, ground, and mountain, and aerial leisure activities offered by different companies is expected to increase over the next few years. The increasing awareness regarding physical and medical benefits of sporting activities and dynamic changes in lifestyles and attitude towards recreational activities are the primary factors propelling the demand in the global market. The US, Germany, the UK, France, China, Japan, and Australia are the largest contributors to the growth of the global outdoor sports market. Some of the most common items available in the leisure products industry are airbeds, water floats, bouncy castles, leisure boat, above ground pools and spas, water slides, and other related inflatable products and toys. The increasing preference for convenience, flexibility, and portability will encourage vendors to launch innovative products in the global market. The extensive use of air-bed and air-furniture during camping and trekking activities will attribute to the development of the market. Additionally, the growing demand for beach tourism and rapid urbanization will boost the demand for a wide range of products in the global market. The increasing popularity of water-related games, sports, and activities and increasing participation from all age groups will transform the global outdoor inflated leisure products market.
Water inflatable products constitute around 3/4th of the total share and increasing construction of new swimming pools across emerging markets will have a positive impact on the global market. The growing popularity of luxury camping or glamping across the UK and Germany will contribute to the rising demand for innovative products in the market. The global outdoor inflated leisure products market is anticipated to reach values of around $7 billion by 2023, growing at a CAGR of more than 12% during 2017-2023.
Outdoor Inflated Leisure Products Market at a Glance
The growing focus on innovative marketing and promotional methods will help companies reach a wide consumer base in the global outdoor inflated leisure products market. Various prominent players are publishing promotional content across several social media sites, magazines, and websites to increase the connect and personalization for these products in the global market. The top companies are increasing their marketing expenditure to boost the awareness about their products among consumers. The companies are leveraging video content to assist their buyers and gain a larger market share. The companies are introducing eco-friendly materials that have the least impact on human health that is made of partial or fully recycled plastic to increase the sales of these products. The trend of providing easy accessibility and high-quality after-sales service across developing countries is slowly gaining traction in the global outdoor inflated leisure products market. The focus on maintaining strong long-term consumer relationship will help revolutionize the global market over the next few years.
This market research report includes a detailed segmentation of the market by product type, category, distribution channel, and geography.
Segmentation of Outdoor Inflated Leisure Products Market
Flexibility and lower maintenance costs of above ground pools and spa to drive demand in the global outdoor inflated leisure products market
The global outdoor inflated leisure products market by product type is categorized into above-ground pools & spas, recreational products (water floats, play centers, and others), camping (air beds and air furniture), and sporting products (rafting tubes and floating island, recreational boat, kayaks, and others (swim gears, water slides, and snow tubes)). The above ground pool & spas dominated the majority of the market share in 2017, growing at a CAGR of around 11% during the forecast period. The health benefits associated with swimming and the affordability of above ground pools and spas are some of the major factors attributing to the growth of this segment in the global market. The flexibility of designs, portability, cheaper maintenance costs, and easy assembly and disassembly of these products is helping vendors attract a larger of a group of consumers to this market segment. Companies are offering inflatable and semi-permanent above ground pools across various regions in the global market. Sporting products segment in the fastest growing category in the global outdoor inflated leisure products market. The growing preference for outdoor sporting activities will boost the growth of the outdoor recreation market over the next few years. Tourism and adventure activities are parameters which drive the camping tent market across the North American and European market.
Water-related leisure activities to gain popularity in the global outdoor inflated leisure products market during the forecast period
The category segment in the global outdoor inflated leisure products market is divided inflated water leisure products and other inflated outdoor leisure products. Inflated water products segment occupied around 3/4th of the total market share in 2017, growing at a CAGR of about 12% during the forecast period. The large population and increase in disposable income across the APAC region are boosting the demand in this segment in the global market. North America and Europe are the largest revenue generators in this segment in the global market. The growing popularity of water-related activities, games, and sports are one of the major factors attributing to the growth of this market segment. The most popular products accessible to consumers in the global market include floats, play centers, water slides, boats, kayaks, and rafting tubes. Corporate wellness tourism initiated by top companies that are targeted to offer a holistic experience to end-users is expected to boost the demand for other inflatable products in the global market. Air-beds, air-furniture, and other inflated toys and related products are gaining immense traction in the global outdoor inflated leisure products market.
Sports variety stores offer dedicated services to consumers in the global outdoor inflated leisure products market
The global outdoor inflated leisure products market by distribution channel is segmented into sports variety stores, supermarkets & hypermarkets, branded channels, online channels, and other. Sports variety stores dominated around 1/3rd of the total market share in 2017. Specialty or sports variety stores are gaining immense traction among consumers as they are dedicated stores and offer the easy availability of a wide range of products in the global market. These stores are designed to provide a sense of trust and product authenticity to draw a large number of consumers to this distribution channel in the global market. Major supermarkets and hypermarkets are offering a wide range of products to meet the growing demand for these products across regions in the market. Digitalization is enabling end-users to do complete research and gather information such as such as upfront costs of buying an in-ground or above ground pool, pros and cons of having each of them, their operating costs, and maintenance expectations of each type of pool, etc. Online retail stores are expected to be a game changer in the global outdoor inflated leisure products market during the forecast period.
Demand for water safety products in North America to drive the global outdoor inflated leisure products market
The geographical segment in the global outdoor inflated leisure products market is classified into North America, APAC, Europe, and ROW. North America led the total market share in 2017, growing at a CAGR of over 11% during the forecast period. The increasing number private swimming pools, rising number of water parks, and growing demand for water safety products are some of the major products attributing to the growth of the North American region in the global market. The outdoor and adventure sports segment is gaining immense popularity in North America and boosting the spending on equipment, apparels, protective gears, and related water sports products in the region. The rising presence of a large number of in-ground and above-ground swimming pools coupled with high water-based activities will boost the demand for new and innovative products in the North American market over the next few years. Europe is the second largest and APAC is a fastest growing region in the global outdoor inflated leisure products market.
Key Countries Profiled
The key countries profiled in the report are:
Key Vendor Analysis
The global outdoor inflated leisure products market is fragmented, and the top two players control over 70% of the total competition. The vendors are competing on the basis of lucrative pricing policies and the quality of the products. The companies are focusing on geographical, demographic and social trends, economic circumstances, and marketing efforts to sustain the intense competition in the global market. The launch of innovative and proprietary products that fit customer demands is helping players attract new consumers and gain a larger market share. The continual investments to incorporate technological advancements, design and product innovations will help vendors gain a competitive advantage in the global outdoor inflated leisure products market.
The major vendors in the global market are:
Other prominent vendors include Tricon, Bigmouth Inc, BlueWave Products Inc, Swimline, Leisure Activities Co Ltd, Kololo, BK Leisure, Omega Inflatables, Jumporange, Funboy, Yoloboard, Yolloy Outdoor Product Co Ltd, Blastzone, General Group Co Ltd.
.Key market insights include
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