Robotic Lawn Mower Market Analysis, Market Size, T

Robotic Lawn Mower Market in Europe - Industry Outlook and Forecast 2017-2022

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A robotic lawn mower is a service robot. It is used to mow yards, gardens, lawns, parks, golf courses, and other commercial spaces. An autonomous mower functions without human intervention within a defined area closed by a perimeter wire.

The robotic lawn mower market in Europe is likely to grow at a CAGR of 16.57% in volume terms during 2016−2022. The demand for robotic lawn mowers will also be fuelled by the growth of the residential sector in Europe.  The rise in construction of new residential properties will propel the demand for landscaping services, which, in turn, will boost the replacement of old lawn mowers, thereby boosting demand for robotic lawn mowers as they are among the latest trends in the market.

 

The report provides a holistic view of the robotic lawn mower market in Europe, the companies involved in the market, and the factors driving its growth. The report also provides information on some of the latest trends that have started to surface and are likely to become strong market driving forces over the next five years. This report also provides Porter’s Five Forces analysis along with a description of each force and its impact on the market. Further, the report also provides the complete value chain analysis of the robotic lawn mower market in Europe.

Robotic Lawn Mower Market in Europe: Key Vendor Analysis

The growing number of entrants to dilute the market

The robotic lawn mower market in Europe is highly concentrated with a limited number of small and large-sized players. The competition among the players is intense. The lawn mower market concentration in Europe is high as major global vendors are based and headquartered in the region. A growing number of new entrants and the increasing presence of Chinese vendors that provide low-cost robotic lawn mowers in the region are expected to dilute the market concentration in the future.  

Major vendors profiled in the report are as following:

  • Friendly Robotic/Robomow
  • STIGA (Global Garden Products)
  • Husqvarna
  • Robert Bosch
  • Zucchetti Centro Sistemi (ZCS)

Other prominent vendors in the market include AL-KO, Yamabiko Europe (Belrobotics), Deere & Co., E. ZICOM, Hangzhou Favor Robot Technology, Hitachi, Honda, Kobi, LG, Linea Tielle, Mamirobot EU, Milagrow HumanTech, MTD Products, Positec Tool (WORX), STIHL, Turflynx

Robotic Lawn Mower Market in Europe: Market Dynamics

Preference for smart robotic technologies and adoption of the smart home to drive the market

The resolution of safety hazards, the growth of landscaping services industry, and rise in marketing efforts and promotional activities are the major factors that are driving the market growth. Similarly, increased demand for smart technology, the influence of the internet in shaping buyers’ behavior, and high adoption of smart homes are the emerging trends and opportunities for the market growth in Europe.  The report also covers the possible challenges that the market are likley to confront during the forecast period. Increased competition from Chinese vendors and volatile price of raw materials are some of the restraints that can slow down the growth of the robotic lawn mower market in Europe.

Robotic Lawn Mower Market in Europe: Segmental Overview

Residential end-user segment to dominate the market

The residential end-user segment of the market is likely to dominate the robotic lawn mower market in Europe both in terms of revenue and unit shipments. Vendors have started to offer robotic lawn mowers for specific commercial purposes in Europe. Earlier, Belrobotics (Yamabiko Europe) was the only player catering to the needs for sports fields and golf clubs. However, with time, Ambrogio entered the market with robotic lawn mowers. Similarly, the small-sized segment is likley to dominate the market during the forecast period. The online distribution model for the robotic lawn mower market is strong and is set to witness a healthy growth in the next few years.

Robotic Lawn Mower Market in Europe : Key Countries Analysis

Germany to contribute maximum revenue to the market

Germany is expected to be a dominant country in the Europe region contributing the maximum revenue to the region. Changes in the market in terms of decrease in prices; increased propensity to spend; and demand for time-saving mowing options are fueling the demand for robotic lawn mowers in the country. Husqvarna, GGP, ZCS, and Robert Bosch are the leading vendors in the market in Germany. Sweden is the second largest European country to contribute in the robotic lawn mower market in Europe. The high disposable household income in Sweden has propelled the demand for robotic lawn mowers. In addition, Sweden is home to the largest robotic lawn mower vendor, Husqvarna, and Auto mower and GGP’s (STIGA’s) STIGA are known as Sweden’s one of the most known robotic lawn mower brands.

View our latest report on Global Robotic Lawn Mower Market 2018-2023

The robotic lawn mower market in Europe is likely to cross $1.3 billion by 2022. A favourable retail environment and high disposable incomes in European countries are driving the market. The small-sized robotic lawn mower segment will dominate the robotic lawn mower market in Europe. However, the medium-sized segment is growing slowly. Also, the residential user segment will dominate the market in Europe both in terms of revenue and shipment.

Robotic Lawn Mower Market in Europe by Distribution Channel

Robotic Lawn Mower Market in Europe Distribution Channel, Market Size, Trends and Forecast 2022

                 

 

Report Timeline

  • Historic Year:                2014–2015
  • Base Year:                     2016  
  • Forecast Year:               2017–2022  

Major vendors profiled in the report are as following:

  • Friendly Robotic/Robomow
  • STIGA (Global Garden Products)
  • Husqvarna
  • Robert Bosch
  • Zucchetti Centro Sistemi (ZCS)

Other prominent vendors in the market include AL-KO, Yamabiko Europe (Belrobotics) ,Deere & Co., E. ZICOM, Hangzhou Favor Robot Technology, Hitachi, Honda, Kobi, LG, Linea Tielle, Mamirobot EU, Milagrow HumanTech, MTD Products, Positec Tool (WORX), STIHL, Turflynx

Scope of the Report

The report considers the present scenario of the robotic lawn mower market in Europe and includes a detailed study of growth drivers, trends, and restraints. It also profiles the leading vendors in the market and other key vendors.

The market research report provides the details of the market size in the following:

  • Revenue
  • Shipment

This market research report includes a detailed market segmentation of the market by the following segments:

Lawn Area Type

  • Small-sized
  • Medium-sized
  • Large-sized

End-user

  • Residential
  • Professional landscaping services
  • Sports fields, golf courses, and others

Distribution Channel

  • Retail
  • Specialty stores
  • Supermarkets and hypermarkets
  • Online stores

Key Countries

  • Germany
  • Sweden

1              Research Methodology

2              Research objectives

3              Research process

4              Report Coverage

4.1          Market Definition

4.2          Base Year

4.3          Scope of Study

4.3.1      Market Segmentation by Lawn Area Type

4.3.2      Market Segmentation by End-user Type

4.3.3      Market Segmentation by Geography

 

5              Report Assumptions & Caveats

5.1          Key Caveats

5.2          Inclusions

5.3          Exclusions

5.4          Currency Conversion rate

5.5          Market Derivation

 

6              Market at a Glance

7              Introduction

7.1          Overview

7.2          Working System

7.3          Advantages

 

8              Market Dynamics

8.1          Market Growth Enablers

8.1.1      Resolution of Safety Hazards

8.1.2      Growth of Landscaping Services Industry

8.1.3      Rise in Marketing Efforts and Promotional Activities

8.1.4      Impact of Market Growth Enablers

8.1.5      Impact of Market Growth Enablers on Regions

8.2          Market Growth Restraint

8.2.1      Increased Competition from Chinese Vendors

8.2.2      Volatility in Raw Material Prices

8.2.3      High Adoption of Artificial Grass

8.2.4      Impact of Market Restraint

8.2.5      Impact of Market Restraint on Regions

8.3          Market Opportunities & trends

8.3.1      Increased Demand for Smart Technology

8.3.2      Influence of Internet in Shaping Buyers’ Behavior

8.3.3      High Adoption of Smart Homes

8.3.4      Impact of Market Opportunities & Trends

8.3.5      Impact of Market Opportunities & Trends on Regions

8.3.6      Sensitivity Analysis of Key Market Trends and Opportunities

 

9              Value Chain Analysis

9.1          Overview

 

10           Robotic Lawn Mower Market

10.1        Global market Outlook

10.1.1    Market Size & Forecast

10.2        Europe: Robotic Lawn mower market

10.2.1    Historical Demand 2013—2015

10.2.2    Market Size and Forecast

10.3        Porter’s Five Forces Analysis

10.3.1    Threat of New Entrants

10.3.2    Bargaining Power of Suppliers

10.3.3    Bargaining Power of Buyers

10.3.4    Threat of Substitutes

10.3.5    Competitive Rivalry

 

11           Robotic Lawn Mower Market in Europe - by Lawn Type

11.1        Market Overview

11.2        Europe: Robotic lawn mower market for Small-sized Segment

11.2.1    Market Size and Forecast

11.3        Europe: Robotic lawn mower market for Medium-sized Segment

11.3.1    Market Size and Forecast

11.4        Europe: Robotic lawn mower market for Large-sized SEGMENT

11.4.1    Market Size & Forecast

 

12           Robotic Lawn Mower Market in Europe by End-users

12.1        Market Overview

 

13           Robotic lawn mower Market in Europe by Distribution Channel

13.1        Overview of Distribution channel

13.2        Manufacture, Production, and Distribution

13.3        Distribution through Retail Stores

13.4        Distribution through Online Websites

 

14           Robotic Lawn Mower Market in Europe by Key Regions

14.1        Market Overview

14.2        Major Country Analysis

14.2.1    Germany

14.2.2    Sweden

14.3        Other Markets

 

15           Competitive Landscape

15.1        Market Overview

15.1.1    Robotic Lawn Mower Market Competitive Landscape in Europe

15.2        Market Structure and Mapping of Competition

15.2.1    Herfindahl-Hirschman Index

15.3        Market Share Analysis

15.3.1    Husqvarna

15.3.2    Friendly Robotics/Robomow

15.3.3    ZCS (Zucchetti Centro Sistemi)

15.3.4    STIGA (Global Garden Products)

15.3.5    Robert Bosch

 

16           Key Company Profiles

16.1        Friendly Robotics (Robomow)

16.1.1    Business Overview

16.1.2    Product Offerings

16.1.3    Key Strategies

16.1.4    Key Strengths

16.1.5    Key Opportunities

16.2        Husqvarna

16.2.1    Business Overview

16.2.2    Business Segments

16.2.3    Product Offerings

16.2.4    Key Strategies

16.2.5    Key Strengths

16.2.6    Key Opportunities

16.3        Robert Bosch

16.3.1    Business Overview

16.3.2    Business Segment

16.3.3    Product Offerings

16.3.4    Key Strategies

16.3.5    Key Strengths

16.3.6    Key Opportunities

16.4        STIGA (Global Garden products)

16.4.1    Business Overview

16.4.2    Product Offerings

16.4.3    Key Strategies

16.4.4    Key Strengths

16.4.5    Key Opportunities

16.5        Zucchetti Centro Sistemi (ZCS)

16.5.1    Business Overview

16.5.2    Product Offerings

16.5.3    Key Strategies

16.5.4    Key Strengths

16.5.5    Key Opportunities

 

17           Other Prominent Companies

17.1        AL-KO

17.1.1    Company Overview

17.1.2    Products Offered

17.1.3    Strategy

17.2        Yamabiko EuRope (Belrobotics)

17.2.1    Company Overview

17.2.2    Products Offered

17.2.3    Strategy

17.3        Deere & Co.

17.3.1    Company Overview

17.3.2    Products Offered

17.3.3    Strategy

17.4        E.ZICOM

17.4.1    Company Overview

17.4.2    Products Offered

17.4.3    Strategy

17.5        Hangzhou Favor Robot Technology

17.5.1    Company Overview

17.5.2    Products Offered

17.5.3    Strategy

17.6        Hitachi

17.6.1    Company Overview

17.6.2    Products Offered

17.6.3    Strategy

17.7        Honda

17.7.1    Company Overview

17.7.2    Products Offered

17.7.3    Strategy

17.8        Linea Tielle

17.8.1    Company Overview

17.8.2    Products Offered

17.8.3    Strategy

17.9        LG

17.9.1    Company Overview

17.9.2    Products Offered

17.9.3    Strategy

17.10     Milagrow HumanTech

17.10.1  Company Overview

17.10.2  Products Offered

17.10.3  Strategy

17.11     Mamibot EU

17.11.1  Company Overview

17.11.2  Products Offered

17.11.3  Strategy

17.12     MTD Products

17.12.1  Company Overview

17.12.2  Products Offered

17.12.3  Strategy

17.13     Positec Tool (WORX)

17.13.1  Company Overview

17.13.2  Products Offered

17.13.3  Strategy

17.14     STIHL

17.14.1  Company Overview

17.14.2  Products Offered

17.14.3  Strategy

17.15     The Kobi Company

17.15.1  Company Overview

17.15.2  Products Offered

17.15.3  Strategy

17.16     Turflynx

17.16.1  Company Overview

17.16.2  Products Offered

17.16.3  Strategy

 

18           Report Summary

18.1        Key Takeaways

18.2        Strategic Recommendation

18.3        Qualitative Summary of Robotic lawn mower Market in Europe

18.4        Quantitative Summary of Robotic lawn mower Market in Europe 2016−2022

 

19           Appendix

19.1        List of Abbreviations

19.2        Price Chart of Various Robotic Lawn Mowers

List of Exhibits

Exhibit 1         Segmentation of Robotic Lawn Mower Market in Europe

Exhibit 2         Market Size Calculation Approach 2016

Exhibit 3         Market Size Calculation 2016

Exhibit 4         Robot Lawn Mower Design Schematic

Exhibit 5         Top Reasons Cited for Replacement of Gas Mowers

Exhibit 6         Professional Landscaping Services Market in UK 2016−2022 ($ billion)

Exhibit 7         Hot-rolled Steel Price in Western Europe ($ per metric ton)

Exhibit 8         Steel: Global Average Price Fluctuation (% change)

Exhibit 9         Growing Smartphone Penetration Europe

Exhibit 10       Integration of Robotics, Automation, and Intelligent Systems

Exhibit 11       Growing Web-based Offline Retail Sales (%)

Exhibit 12       Number of Smart Homes in Europe by Installed Base (million units)

Exhibit 13       Sensitivity Analysis of Key Market Trends 2016–2022

Exhibit 14       Simplified Basic Schematic Diagram Robotic Lawn Mower Manufacturing

Exhibit 15       Simplified Expanded Schematic Diagram Robotic Lawn Mower Manufacturing

Exhibit 16       Futuristic Value Chain of Robotic Lawn Mower Market

Exhibit 17       Global Robotic Lawn Mower Market: Historical Data

Exhibit 18       Global Robotic Lawn Mower Market

Exhibit 19       Europe: Robotic Lawn Mower Market Historical Data

Exhibit 20       Europe: Robotic Lawn Mower Market (thousand units)

Exhibit 21       Changes in Per Capita Disposable Income in EU-27+1 Countries

Exhibit 22       Annual Saving Ratio of Western European Countries

Exhibit 23       Change in Annual Household Disposable Income in Europe (%)

Exhibit 24       Europe: Robotic Lawn Mower Market by Key Regions (Unit Shipment) 2016

Exhibit 25       Golf Land Area by Geography 2016

Exhibit 26       Europe: Robotic Lawn Mower Market ($ million)

Exhibit 27       Europe: Structure of Aging Population (% of total population)

Exhibit 28       Decline in ASP of Robotic Lawn Mowers in Europe ($)

Exhibit 29       Urban and Rural Population in Europe (% of total population)

Exhibit 30       Five Forces Analysis 2016

Exhibit 31       Europe: Robotic Lawn Mower Market by Lawn Type

Exhibit 32       Europe: Robotic Lawn Mower Market by Lawn Type Share 2016

Exhibit 33       Europe: Robotic Lawn Mower Market by End-users

Exhibit 34       Europe: Robotic Lawn Mower Market by End-user Share (Revenue) 2016

Exhibit 35       Distribution Channel of Robotic Lawn Mowers

Exhibit 36       Distribution Channel Flow of Robotic Lawn Mowers

Exhibit 37       Europe: Robotic Lawn Mowers Market Distribution Channels 2016

Exhibit 38       Europe: Robotic Lawn Mower Market by Key Countries Unit Share 2016

Exhibit 39       Overview of Market Concentration by Key Regions 2016 (as illustrated by HHI)

Exhibit 40       Market Share Analysis 2016

Exhibit 41       Husqvarna Group: Revenue by Business Segment FY2016

Exhibit 42       Robert Bosch Group: Revenue by Business Segments FY2016

           

           

List of Tables

Table 1            Key Geographies Definition

Table 2            Key Caveats

Table 3            Currency Conversion 2013−2016

Table 4            Average Sound Production: Traditional Lawn Mowers vis-à-vis Robotic Lawn Mowers

Table 5            YOY Impact of Market Growth Enablers

Table 6            Impact of Market Growth Enablers on Regions

Table 7            Price Comparison of Lawn Mowers by Type

Table 8            Prices of Chinese Brands of Robotic Lawn Mowers Available in Europe

Table 9            Raw Materials Used for Manufacturing Robotic Lawn Mowers

Table 10         Comparison of Cost Structure between Artificial Grass and Natural Grass

Table 11         Impact of Market Restraints

Table 12         Impact of Market Restraint on Regions 2016

Table 13         YOY Impact of Market Opportunities & Trends

Table 14         Impact of Market Opportunities & Trends on Regions 2016

Table 15         Use of Standards or Customs by Market Application and End-user Industry

Table 16         Position of Europe vis-à-vis Other Regions on Different Value Chain Segments 2016

Table 17         CAGR of Garden Equipment Market in Select European Countries

Table 18         Various Battery-types by Energy Density

Table 19         Golf Course Construction Across the World (as of December 2016)

Table 20         Average Size of Lawns and Gardens in Select European Countries

Table 21         Europe: Robotic Lawn Mower Market for Small-sized Segment

Table 22         Europe: Robotic Lawn Mower Market for Medium-sized Segment

Table 23         Europe: Robotic Lawn Mower Market for Large-sized Segment

Table 24         Europe: Robotic Lawn Mower Market by End-users ($ million)

Table 25         Europe: Robotic Lawn Mower Market by End-users (units)

Table 26         Germany: Robotic Lawn Mower Market

Table 27         Germany: Robotic Lawn Mower Market by Lawn Type (units)

Table 28         Sweden: Robotic Lawn Mower Market 2016—2022

Table 29         Sweden: Robotic Lawn Mower Market by Lawn Type 2016-2022 (units)

Table 30         Robotic Lawn Mower Market in Select European Countries (units)

Table 31         Robotic Lawn Mower Market in Select European Countries by Lawn Type

Table 32         Robotic Lawn Mower Market in Select European Countries ($ million)

Table 33         Friendly Robotics (Robomow): Product Offerings

Table 34         Husqvarna: Product Offerings

Table 35         Robert Bosch: Product Offerings

Table 36         STIGA: Product Offerings

Table 37         Zucchetti Centro Sistemi: Product Offerings

Table 38         Qualitative Summary of Robotic Lawn Mower Market in Europe

Table 39         Quantitative Summary of Robotic Lawn Mower Market in Europe by Lawn Type (Revenue) ($ million)

Table 40         Quantitative Summary of Robotic Lawn Mower Market in Europe by Lawn Type (unit shipment) (units)

Table 41         Quantitative Summary of Robotic Lawn Mower Market in Europe by End-users ($ million)

Table 42         Quantitative Summary of Robotic Lawn Mower Market in Europe by End-users (unit shipment) (units)

Table 43         Quantitative Summary of Robotic Lawn Mower Market Europe by Key Countries (units)

Table 44         Quantitative Summary of Robotic Lawn Mower Market in Europe by Key Countries by Lawn Type (units)

Table 45         Quantitative Summary of Robotic Lawn Mower Market in Europe by Key Countries ($ million)

Table 46         Average Price Chart of Robotic Lawn Mowers

Table 47         Major Brands in Robotic Lawn Mower Market

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