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Sexual Lubricant Market - Global Outlook and Forecast 2017-2022
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| REPORT ATTRIBUTE | DETAILS |
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| Market Size | |
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| Market Segments | |
| Geographic Analysis | |
| Countries Covered |
Sexual lubricant is also known as personal lubes, help to reduce friction between the penis and the vagina or the rectum, and other body parts during sexual intercourses and masturbation. These lubricants are also applied on sex toys to ease their penetration. Based on the raw materials used, personal lubricants can be divided into four categories: Water-based, silicone-based, oil-based, and hybrid ones.
The global sexual lubricant market is expected to cross $1.4 billion, growing impressively at a CAGR of 6.7% during 2016−2022. One of the major reasons for growing demand can be associated with the increased demand for sex toys worldwide. The demand for sexual lubricant from online channels has been growing worldwide, especially in developing economies such as China and India.
The report provides a holistic view of the global sexual lubricant market, the companies involved in the market, and the factors driving its growth. The report also provides information about the latest trends that are likely to become strong market driving forces over the next five years. This report also provides the Porter’s Five Forces analysis along with a description of each force and its impact on the market. Further, the report also provides complete value chain analysis of the global market.
Sexual Lubricant Market: Key Vendor Analysis
Although the market is characterized by the presence of diversified international and regional vendors, as international players would increase their footprint in the market, regional vendors would be finding it increasingly difficult to compete with them.
- Ansell
- BioFilm
- Church & Dwight
- Karex Berhad
- Reckitt Benckiser
Other prominent vendors include Bodywise, B. Cumming, Cupid Limited, Empowered Products, Good Clean Love, Guy & O’Neill, Hathor Professional, HLL Lifecare, ID Lubricants, Innovus Pharma, Live Well Brands, Lovehoney, Mayor Laboratories, MD Science Lab, pjur, Sensuous Beauty, Sliquid, The Yes Yes Company, Topco Sales, Trigg Laboratories, XR.
Sexual Lubricant Market Dynamics
High availability of pleasure-enhancing products and increased acceptance among women to drive the market growth
Increased impact of digital media on consumers’ purchasing behavior, introduction of private brands, and increased promotional and marketing activities are the emerging trends that are likely to boost the market during the forecast period. The market report also analysis the factors that are responsible for the market growth during the forecast period. Increased acceptance of sexual lubricant among women, high demand from baby boomers, and high availability of the products are major factors that are going to propel the market growth during the forecast period.
Sexual Lubricant Market: Segmental Overview
Silicone-based and hybrid personal lubricant are the fast-growing segments
The water-based sexual lubricant segment held the leading position in 2016. Water-based lubricants are highly popular among end-users and have a wide customer base. However, this segment is expected to lose market share to the fast-growing silicone-based and hybrid personal lubricant segments. Despite being losing share, this segment is expected to continue its dominance in terms of usage and acceptance among end-users during the forecast period and is expected to account for 66.84% market share in 2022. The water-based segment is followed by the silicone-based segment.
Sexual Lubricant Market: Geographical Analysis
North America to remain the largest market followed by APAC
The penetration of sexual lubricant in North America is high, and the market revenue has been increasing steadily. For instance, the US witnessed a moderate boost of about 5% in sales of these lubricants in 2016. However, North America is likely to lose some of its market share in the global market to APAC during the forecast period. The market in Europe, which is third largest in the world, is characterized by high demand for water-based and silicone-based personal lubricants. Though, there is a low penetration of sexual lubricant in many Middle Eastern, Latin American, and African countries. With many vendors expanding their operations in these countries for market share, the demand for these devices will grow during the forecast period.
Frequently Asked Questions
The global sexual lubricant market is expected to cross $1.4 billion, growing impressively at a CAGR of 6.7% during 2016−2022. Factors such as increased demand from developing markets, introduction of warming jelly and organic oil-based lubricants, and increased marketing and visibility of these products online have contributed to the growth of the market worldwide. Although the water-based lubricant sexual lubricant segment will be the dominant segment, the hybrid and silicone-based segment will be the fastest growing segments during the forecast period.
Global Sexual Lubricant Market by Distribution Channels 2016
Report Timeline
- Historic Year: 2014−2015
- Base Year: 2016
- Forecast Year: 2017−2022
Major vendors profiled in the report are as following:
- Ansell
- BioFilm
- Church & Dwight
- Karex Berhad
- Reckitt Benckiser
Other prominent vendors include Bodywise, B. Cumming, Cupid Limited, Empowered Products, Good Clean Love, Guy & O’Neill, Hathor Professional, HLL Lifecare, ID Lubricants, Innovus Pharma, Live Well Brands, Lovehoney, Mayor Laboratories, MD Science Lab, pjur, Sensuous Beauty, Sliquid, The Yes Yes Company, Topco Sales, Trigg Laboratories, XR.
Scope of the Report
The report considers includes the in-depth analysis of the market including the trends, drivers, restraints. It profiles the leading vendors of he market. The sales of major sexual lubricant vendors were aggregated to arrive at an estimate of the market size in terms of volume. The same approach is used to calculate the market size in terms of revenue. An estimated 85–90% of vendors’ capacities are mapped and considered in the calculations.
The report provides the analysis of key segments of the market by product type, distribution channels, geography, and vendors. It provides a detailed analysis of revenue from various segments:
Product Type
- Water-based
- Silicone-based
- Oil-based
- Hybrid
Distribution Channel
- Online
- Offline
Major Geographies
- APAC
- Europe
- Latin America
- MEA
- North America
Major trends, drivers, and restraints for each geography is included in the report.
List of Exhibits
Exhibit 1 Sexual Lubricant Market Segmentation
Exhibit 2 Major Countries Considered in Different Geographies
Exhibit 3 Market Size Calculation Approach 2016
Exhibit 4 Market Size Calculation 2016
Exhibit 5 Various Factors Considered for this Report
Exhibit 6 Currency Conversion 2013−2016
Exhibit 7 Global Sexual Lubricant Market Size and Growth
Exhibit 8 Global Sexual Lubricant Market at a Glance 2016
Exhibit 9 Overview of Global Sexual Wellness Market
Exhibit 10 Real GDP per Capita Growth in Various Developing Countries 2013–2015
Exhibit 11 Dual-income Households in US (1970 vs. 2015)
Exhibit 12 Global Internet-based Offline Retail Sales vis-à-vis Brick-and-mortar and Online Sales 2006−2022 (%)
Exhibit 13 Store-owned Sexual Lubricants in UK
Exhibit 14 Sensitivity Analysis of Key Market Trends 2016–2022
Exhibit 15 US Demography by Population Group 2015 (millions)
Exhibit 16 Levels of Osmolality in Various Things (million moles per lbs.)
Exhibit 17 Per Capita Household Expenditure on Sexual lubricants in Select Regions 2015−2022
Exhibit 18 Value Chain Analysis of Sexual Lubricant Market 2016
Exhibit 19 Global Sexual Wellness Market 2016−2022 ($ billion)
Exhibit 20 Global Sexual Lubricant Market by Historical Data 2013−2015
Exhibit 21 Global Sexual Lubricant Market 2016−2022 ($ million)
Exhibit 22 Comparison of CAGR of Global Sexual Wellness Market vis-à-vis Global Sexual Lubricant Market 2016−2022
Exhibit 23 Active Users of Sexual Lubricants in US 2008−2022 (million)
Exhibit 24 Global Urban and Rural Human Population 1950−2050 (million)
Exhibit 25 Five Forces Analysis 2016
Exhibit 26 Global Sexual Lubricant Market by Format Type
Exhibit 27 Global Sexual Lubricant Market by Product Type 2016 and 2022
Exhibit 28 Global Sexual Lubricant Market by Product Type 2016–2022 ($ million)
Exhibit 29 Comparison of Growth Rate of Various Product Types 2017–2022
Exhibit 30 Global Water-based Sexual Lubricant Market 2016–2022 ($ million)
Exhibit 31 Global Silicone-based Sexual Lubricant Market 2016–2022 ($ million)
Exhibit 32 Global Oil-based Sexual Lubricant Market 2016–2022 ($ million)
Exhibit 33 Global Hybrid Sexual Lubricant Market 2016–2022 ($ million)
Exhibit 34 Various Distribution Channels of Global Sexual Lubricant Market
Exhibit 35 Distribution Channel Flow of Sexual Lubricants
Exhibit 36 Global Sexual Lubricant Market by Distribution Channels 2016
Exhibit 37 Average Vendor Margin on Sexual Lubricants in Market
Exhibit 38 Market Share of Various Regions in Global Sexual Lubricant Market 2016 and 2022
Exhibit 39 Comparison of CAGR of Key Geographies 2016–2022
Exhibit 40 Sexual Lubricant Market in North America by Historical Data 2013−2015
Exhibit 41 Annual Saving Ratio of US 2008−2017
Exhibit 42 Aging Population in US 2010−2050 (Overall Population %)
Exhibit 43 Sexual Lubricant Market in North America 2016−2022 ($ million)
Exhibit 44 Change in US GDP Growth Rate (Q1 2006 − Q2 2016)
Exhibit 45 Sexual Lubricant Market in US 2016−2022 ($ million)
Exhibit 46 Sexual Lubricant Market in Canada 2016−2022 ($ million)
Exhibit 47 Sexual Lubricants Market in North America by Key Countries 2016 and 2022
Exhibit 48 North America: Per Capita Household Expenditure on Sexual Lubricants 2013−2022
Exhibit 49 Sexual Lubricant Market in APAC by Historical Data 2013−2015
Exhibit 50 Gross Domestic Savings of China, India, and South Korea 2008−2014 (income %)
Exhibit 51 Sexual Lubricant Market in APAC 2016−2022 ($ million)
Exhibit 52 Increase in Urban Population in APAC (Overall Population %) 2005−2045
Exhibit 53 Comparison of Southeast Asian Countries with Income Brackets 2010−2025
Exhibit 54 Urban Households in China: Income Breakup 2010−2020
Exhibit 55 Sexual Lubricant Market in China 2016−2022 ($ million)
Exhibit 56 Sexual Lubricant Market in APAC by Key Countries 2016 and 2022
Exhibit 57 Sexual Lubricant Market in APAC by Key Countries 2016−2022 ($ million)
Exhibit 58 Per Capita Household Expenditure on Sexual Lubricants in APAC 2013—2022
Exhibit 59 Historical Data 2013−2015
Exhibit 60 Sexual Lubricant Market in Europe by Historical Data 2013−2015
Exhibit 61 Sexual Lubricant Market in Europe 2016−2022 ($ million)
Exhibit 62 Leading 20 European Countries by Sex Toy Searches on Google 2016-2017
Exhibit 63 Changes in Per Capita Disposable Income in EU-27+1 Countries 2006−2015
Exhibit 64 Sexual Lubricant Market in Europe: Western Europe, Nordic Countries, and Eastern Europe 2016
Exhibit 65 Annual Saving Ratio of Western European Countries 2008−2017
Exhibit 66 Change in Annual Household Disposable Income in Europe 2008−2015 (%)
Exhibit 67 Aging Population Structure in Europe 2014−2050
Exhibit 68 Sexual Lubricant Market in Europe by Key Countries 2016 and 2022
Exhibit 69 Sexual Lubricant Market in Europe by Key Countries 2016−2022 ($ million)
Exhibit 70 EU 27+1: Per Capita Household Expenditure on Sexual Lubricants 2013−2022
Exhibit 71 Sexual Lubricant Market in Latin America: Historical Data 2013−2015
Exhibit 72 Sexual Lubricant Market in Latin America 2016–2022 ($ million)
Exhibit 73 Sexual Lubricant Market in Brazil 2016–2022 ($ million)
Exhibit 74 Latin America: Per Capita Household Expenditure on Sexual Lubricants 2013−2022
Exhibit 75 Sexual Lubricant Market in MEA by Historical Data 2013−2015
Exhibit 76 Sexual Lubricant Market in MEA 2016–2022 ($ million)
Exhibit 77 Sexual Lubricant Market in Middle East 2016–2022 ($ million)
Exhibit 78 Sexual Lubricant Market in Africa 2016–2022 ($ million)
Exhibit 79 Overview of Market Concentration in Various Geographies 2016 (as illustrated by HHI)
Exhibit 80 Leading Four Sexual Lubricant Vendors in Market 2016
Exhibit 81 Descriptive Summary of Global Sexual Lubricant Market
Exhibit 82 Summary of Global Sexual Lubricant Market by Geography 2016−2022 ($ million)
Exhibit 83 Summary of Global Sexual Lubricant Market by Geography 2016−2022 (%)
Exhibit 84 Summary of Global Sexual Lubricant Market by Product Type 2016−2022 ($ million)
Exhibit 85 Summary of Global Sexual Lubricant Market by Product Type 2016−2022 (%)
1 Research Methodology
2 Report Coverage
2.1 Research Scope
2.1.1 Product Definition
2.2 Market Segmentation
2.2.1 End-user Segments
2.2.2 Base Year
2.2.3 Geography
2.3 Market Size Calculation Methodology
2.4 Report Assumptions
2.5 Vendor Segmentation
2.6 Common Currency Conversion Rates
3 Executive Summary
4 Introduction
4.1.1 Per Capita GDP in Developing Markets
4.1.2 Dual-income Households in Developed Markets
5 Prime Market dynamics
5.1 Market Opportunities and Trends
5.1.1 High Influence of Internet on End-users' Purchasing Behavior
5.1.2 Introduction of Private Labels Increases Market Competition
5.1.3 Increased Promotional and Marketing Activities
5.1.4 YOY Impact of Market Trends and Opportunities
5.1.5 YOY Impact of Market Trends and Opportunities on Geographies
5.1.6 Sensitivity Analysis of Key Market Trends and Opportunities
5.2 Prime drivers
5.2.1 Increased Acceptance among Women
5.2.2 Increased Demand from Baby Boomers
5.2.3 High Availability of Sexual Lubricant Products
5.2.4 YOY Impact of Market Drivers
5.2.5 YOY Impact of Market Drivers on Geographies
5.3 Key Market Inhibitors
5.3.1 Stringent Regulatory Environment
5.3.2 Increased Safety Challenges
5.3.3 Lack of Awareness
5.3.4 YoY Impact of Market Restraints
5.3.5 YOY Impact of Market Restraints on Geographies
6 Value Chain Analysis
6.1 Value Chain of Sexual Lubricant Market
6.1.1 Raw Materials
6.1.2 Manufacturers
6.1.3 Distributors/Dealers
6.1.4 Retailers
6.1.5 End-user
7 Global Market size and forecast
7.1 Global Sexual Wellness Market
7.1.1 Market Overview
7.2 Global Sexual Lubricant Market
7.2.1 Historical Data: 2013–2015
7.2.2 Market Size and Forecast 2016−2022
7.3 Porter’s Five Forces Analysis
7.3.1 Threat of New Entrants
7.3.2 Bargaining Power of Suppliers
7.3.3 Bargaining Power of Buyers
7.3.4 Threat of Substitutes
7.3.5 Competitive Rivalry
8 Sexual Lubricant Market by Product Type
8.1 Global Water-based Sexual Lubricant Market
8.1.1 Market Size and Forecast
8.2 Global Silicone-based Sexual Lubricant Market
8.2.1 Market Size and Forecast
8.3 Global Oil-based Sexual Lubricant Market
8.3.1 Market Size and Forecast
8.4 Global Hybrid Sexual Lubricant Market
8.4.1 Market Size and Forecast
9 Market Segmentation by Distribution Channels
9.1 Distribution Channels of Global Sexual Lubricants Market
9.1.1 Manufacture, Production, and Distribution
9.1.2 Distribution through Retail Stores
9.1.3 Distribution through Online Websites
10 Pricing Analysis
10.1 Pricing Analysis
11 Geographical Segmentation
11.1 Market Overview
12 North America: Sexual Lubricant Market
12.1 Historical Data 2013–2015
12.2 Market Size and Forecast 2016−2022
12.3 Key Countries
12.4 Leading Trend, Driver, and Restraint
13 APAC: Sexual Lubricant Market
13.1 Historical Market Size 2013−2015
13.2 Market Size and Forecast 2016−2022
13.3 Key Countries
13.4 Leading Trend, Driver, and Restraint
14 Europe: Sexual Lubricant Market
14.1 Market Size and Forecast 2016−2022
14.2 Key Countries
14.3 Leading Trend, Driver, and Restraint
15 Latin America: Sexual Lubricant Market
15.1 Historical Market Size 2013−2015
15.2 Market Size and Forecast 2016−2022
15.3 Key Countries
15.4 Leading Trend, Driver, and Restraint
16 MEA: Sexual Lubricant Market
16.1 Historical Market Size 2013−2015
16.2 Market Size and Forecast 2016−2022
16.3 Key Countries
16.4 Leading Trend, Driver, and Restraint
17 Vendor Landscape
17.1 Competitive Landscape
17.2 Market Structure and Mapping of Competition
17.2.1 Herfindahl-Hirschman Index
18 Key Vendor Analysis
18.1 Ansell
18.1.1 Business Overview
18.1.2 Business Segments
18.1.3 Ansell in Global Sexual Lubricant Market
18.1.4 Product Offerings
18.1.5 Key Strengths
18.1.6 Key Strategy
18.1.7 Key Opportunities
18.2 BioFilm
18.2.1 Company Overview
18.2.2 BioFilm in Global Sexual Lubricant Market
18.2.3 Product Offerings
18.2.4 Key Strengths
18.2.5 Key Strategy
18.2.6 Key Opportunities
18.3 Church & Dwight
18.3.1 Business Overview
18.3.2 Business Segments
18.3.3 Church & Dwight in Global Sexual Lubricant Market
18.3.4 Product Offerings
18.3.5 Key Strengths
18.3.6 Key Strategy
18.3.7 Key Opportunities
18.4 Karex Berhad
18.4.1 Company Overview
18.4.2 Karex Berhad in Global Sexual Lubricant Market
18.4.3 Product Offerings
18.4.4 Key Strengths
18.4.5 Key Strategy
18.4.6 Key Opportunities
18.5 Reckitt Benckiser
18.5.1 Business Overview
18.5.2 Business Segments
18.5.3 Reckitt Benckiser in Global Sexual Lubricant Market
18.5.4 Product Offerings
18.5.5 Key Strengths
18.5.6 Key Strategy
18.5.7 Key Opportunities
19 Other Vendors with Prominent Presence in Market
19.1 Bodywise
19.1.1 Company Overview
19.1.2 Product Offerings
19.2 B. Cumming
19.2.1 Company Overview
19.2.2 Product Offerings
19.3 Cupid Limited
19.3.1 Company Overview
19.3.2 Product Offerings
19.4 Empowered Products
19.4.1 Company Overview
19.4.2 Product Offerings
19.5 Good Clean Love
19.5.1 Company Overview
19.5.2 Product Offerings
19.6 Guy & O’Neill
19.6.1 Company Overview
19.6.2 Product Offerings
19.7 Hathor Professional Skincare
19.7.1 Company Overview
19.7.2 Product Offerings
19.8 HLL Lifecare
19.8.1 Company Overview
19.8.2 Product Offerings
19.9 ID Lubricants
19.9.1 Company Overview
19.9.2 Product Offerings
19.1 Innovus Pharma
19.10.1 Company Overview
19.10.2 Product Offerings
19.11 Live Well Brands
19.11.1 Company Overview
19.11.2 Product Offerings
19.12 Lovehoney Group
19.12.1 Company Overview
19.12.2 Product Offerings
19.13 Mayor Laboratories
19.13.1 Company Overview
19.13.2 Product Offerings
19.14 MD Science Lab
19.14.1 Company Overview
19.14.2 Product Offerings
19.15 pjur group
19.15.1 Company Overview
19.15.2 Product Offerings
19.16 Sensuous Beauty
19.16.1 Company Overview
19.16.2 Product Offerings
19.17 Sliquid
19.17.1 Company Overview
19.17.2 Product Offerings
19.18 The Yes Yes Company
19.18.1 Company Overview
19.18.2 Product Offerings
19.19 Topco Sales
19.19.1 Company Overview
19.19.2 Product Offerings
19.2 Trigg Laboratories
19.20.1 Company Overview
19.20.2 Product Offerings
19.21 XR
19.21.1 Company Overview
19.21.2 Product Offerings
20 Summary of the Report
20.1 Descriptive Summary
21 Summary of Figures
21.1 List of Abbreviations
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Frequently Asked Questions
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Published : December 2021