Sexual Lubricant Market Size, Market Analysis, Tre
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Sexual lubricant is also known as personal lubes, help to reduce friction between the penis and the vagina or the rectum, and other body parts during sexual intercourses and masturbation. These lubricants are also applied on sex toys to ease their penetration. Based on the raw materials used, personal lubricants can be divided into four categories: Water-based, silicone-based, oil-based, and hybrid ones.

The global sexual lubricant market is expected to cross $1.4 billion, growing impressively at a CAGR of 6.7% during 2016−2022. One of the major reasons for growing demand can be associated with the increased demand for sex toys worldwide. The demand for sexual lubricant from online channels has been growing worldwide, especially in developing economies such as China and India.

Sexual Lubricant Market Size, Share and Growth 2023

 

The report provides a holistic view of the global sexual lubricant market, the companies involved in the market, and the factors driving its growth. The report also provides information about the latest trends that are likely to become strong market driving forces over the next five years. This report also provides the Porter’s Five Forces analysis along with a description of each force and its impact on the market. Further, the report also provides complete value chain analysis of the global market.

Sexual Lubricant Market: Key Vendor Analysis

Although the market is characterized by the presence of diversified international and regional vendors, as international players would increase their footprint in the market, regional vendors would be finding it increasingly difficult to compete with them.

  • Ansell
  • BioFilm
  • Church & Dwight
  • Karex Berhad
  • Reckitt Benckiser

Other prominent vendors include Bodywise, B. Cumming, Cupid Limited, Empowered Products, Good Clean Love, Guy & O’Neill, Hathor Professional, HLL Lifecare, ID Lubricants, Innovus Pharma, Live Well Brands, Lovehoney, Mayor Laboratories, MD Science Lab, pjur, Sensuous Beauty, Sliquid, The Yes Yes Company, Topco Sales, Trigg Laboratories, XR.

 Sexual Lubricant Market Dynamics

High availability of pleasure-enhancing products and increased acceptance among women to drive the market growth

Increased impact of digital media on consumers’ purchasing behavior, introduction of private brands, and increased promotional and marketing activities are the emerging trends that are likely to boost the market during the forecast period. The market report also analysis the factors that are responsible for the market growth during the forecast period. Increased acceptance of sexual lubricant among women, high demand from baby boomers, and high availability of the products are major factors that are going to propel the market growth during the forecast period.

Sexual Lubricant Market: Segmental Overview

Silicone-based and hybrid personal lubricant are the fast-growing segments

The water-based sexual lubricant segment held the leading position in 2016. Water-based lubricants are highly popular among end-users and have a wide customer base. However, this segment is expected to lose market share to the fast-growing silicone-based and hybrid personal lubricant segments. Despite being losing share, this segment is expected to continue its dominance in terms of usage and acceptance among end-users during the forecast period and is expected to account for 66.84% market share in 2022. The water-based segment is followed by the silicone-based segment.

Sexual Lubricant Market: Geographical Analysis

North America to remain the largest market followed by APAC

The penetration of sexual lubricant in North America is high, and the market revenue has been increasing steadily. For instance, the US witnessed a moderate boost of about 5% in sales of these lubricants in 2016. However, North America is likely to lose some of its market share in the global market to APAC during the forecast period. The market in Europe, which is third largest in the world, is characterized by high demand for water-based and silicone-based personal lubricants. Though, there is a low penetration of sexual lubricant in many Middle Eastern, Latin American, and African countries. With many vendors expanding their operations in these countries for market share, the demand for these devices will grow during the forecast period.

 

The global sexual lubricant market is expected to cross $1.4 billion, growing impressively at a CAGR of 6.7% during 2016−2022. Factors such as increased demand from developing markets, introduction of warming jelly and organic oil-based lubricants, and increased marketing and visibility of these products online have contributed to the growth of the market worldwide. Although the water-based lubricant sexual lubricant segment will be the dominant segment, the hybrid and silicone-based segment will be the fastest growing segments during the forecast period.      

Global Sexual Lubricant Market by Distribution Channels 2016

Global Sexual Lubricant Market by Distribution Channels 2016

Report Timeline

  • Historic Year:              2014−2015
  • Base Year:                  2016  
  • Forecast Year:            2017−2022    

 

Major vendors profiled in the report are as following:

  • Ansell
  • BioFilm
  • Church & Dwight
  • Karex Berhad
  • Reckitt Benckiser

Other prominent vendors include Bodywise, B. Cumming, Cupid Limited, Empowered Products, Good Clean Love, Guy & O’Neill, Hathor Professional, HLL Lifecare, ID Lubricants, Innovus Pharma, Live Well Brands, Lovehoney, Mayor Laboratories, MD Science Lab, pjur, Sensuous Beauty, Sliquid, The Yes Yes Company, Topco Sales, Trigg Laboratories, XR.

Scope of the Report

The report considers includes the in-depth analysis of the market including the trends, drivers, restraints. It profiles the leading vendors of he market. The sales of major sexual lubricant vendors were aggregated to arrive at an estimate of the market size in terms of volume. The same approach is used to calculate the market size in terms of revenue. An estimated 85­–90% of vendors’ capacities are mapped and considered in the calculations.

The report provides the analysis of key segments of the market by product type, distribution channels, geography, and vendors. It provides a detailed analysis of revenue from various segments:

Product Type

  • Water-based
  • Silicone-based
  • Oil-based
  • Hybrid

Distribution Channel

  • Online
  • Offline

Major Geographies

  • APAC
  • Europe
  • Latin America
  • MEA
  • North America

Major trends, drivers, and restraints for each geography is included in the report.

1              Research Methodology

2              Report Coverage

2.1          Research Scope

2.1.1       Product Definition

2.2          Market Segmentation

2.2.1       End-user Segments

2.2.2       Base Year

2.2.3       Geography

2.3          Market Size Calculation Methodology

2.4          Report Assumptions

2.5          Vendor Segmentation

2.6          Common Currency Conversion Rates

 

3              Executive Summary

 

4              Introduction

4.1.1       Per Capita GDP in Developing Markets

4.1.2       Dual-income Households in Developed Markets

 

5              Prime Market dynamics

5.1          Market Opportunities and Trends

5.1.1       High Influence of Internet on End-users' Purchasing Behavior

5.1.2       Introduction of Private Labels Increases Market Competition

5.1.3       Increased Promotional and Marketing Activities

5.1.4       YOY Impact of Market Trends and Opportunities

5.1.5       YOY Impact of Market Trends and Opportunities on Geographies

5.1.6       Sensitivity Analysis of Key Market Trends and Opportunities

5.2          Prime drivers

5.2.1       Increased Acceptance among Women

5.2.2       Increased Demand from Baby Boomers

5.2.3       High Availability of Sexual Lubricant Products

5.2.4       YOY Impact of Market Drivers

5.2.5       YOY Impact of Market Drivers on Geographies

5.3          Key Market Inhibitors

5.3.1       Stringent Regulatory Environment

5.3.2       Increased Safety Challenges

5.3.3       Lack of Awareness

5.3.4       YoY Impact of Market Restraints

5.3.5       YOY Impact of Market Restraints on Geographies

 

6              Value Chain Analysis

6.1          Value Chain of Sexual Lubricant Market

6.1.1       Raw Materials

6.1.2       Manufacturers

6.1.3       Distributors/Dealers

6.1.4       Retailers

6.1.5       End-user

 

7              Global Market size and forecast

7.1          Global Sexual Wellness Market

7.1.1       Market Overview

7.2          Global Sexual Lubricant Market

7.2.1       Historical Data: 2013–2015

7.2.2       Market Size and Forecast 2016−2022

7.3          Porter’s Five Forces Analysis

7.3.1       Threat of New Entrants

7.3.2       Bargaining Power of Suppliers

7.3.3       Bargaining Power of Buyers

7.3.4       Threat of Substitutes

7.3.5       Competitive Rivalry

 

8              Sexual Lubricant Market by Product Type

8.1          Global Water-based Sexual Lubricant Market

8.1.1       Market Size and Forecast

8.2          Global Silicone-based Sexual Lubricant Market

8.2.1       Market Size and Forecast

8.3          Global Oil-based Sexual Lubricant Market

8.3.1       Market Size and Forecast

8.4          Global Hybrid Sexual Lubricant Market

8.4.1       Market Size and Forecast

 

9              Market Segmentation by Distribution Channels

9.1          Distribution Channels of Global Sexual Lubricants Market

9.1.1       Manufacture, Production, and Distribution

9.1.2       Distribution through Retail Stores

9.1.3       Distribution through Online Websites

 

10           Pricing Analysis

10.1        Pricing Analysis

 

11           Geographical Segmentation

11.1        Market Overview

 

12           North America: Sexual Lubricant Market

12.1        Historical Data 2013–2015

12.2        Market Size and Forecast 2016−2022

12.3        Key Countries

12.4        Leading Trend, Driver, and Restraint

 

13           APAC: Sexual Lubricant Market

13.1        Historical Market Size 2013−2015

13.2        Market Size and Forecast 2016−2022

13.3        Key Countries

13.4        Leading Trend, Driver, and Restraint

 

14           Europe: Sexual Lubricant Market

14.1        Market Size and Forecast 2016−2022

14.2        Key Countries

14.3        Leading Trend, Driver, and Restraint

 

15           Latin America: Sexual Lubricant Market

15.1        Historical Market Size 2013−2015

15.2        Market Size and Forecast 2016−2022

15.3        Key Countries

15.4        Leading Trend, Driver, and Restraint

 

16           MEA: Sexual Lubricant Market

16.1        Historical Market Size 2013−2015

16.2        Market Size and Forecast 2016−2022

16.3        Key Countries

16.4        Leading Trend, Driver, and Restraint

 

17           Vendor Landscape

17.1        Competitive Landscape

17.2        Market Structure and Mapping of Competition

17.2.1     Herfindahl-Hirschman Index

 

18           Key Vendor Analysis

18.1        Ansell

18.1.1     Business Overview

18.1.2     Business Segments

18.1.3     Ansell in Global Sexual Lubricant Market

18.1.4     Product Offerings

18.1.5     Key Strengths

18.1.6     Key Strategy

18.1.7     Key Opportunities

18.2        BioFilm

18.2.1     Company Overview

18.2.2     BioFilm in Global Sexual Lubricant Market

18.2.3     Product Offerings

18.2.4     Key Strengths

18.2.5     Key Strategy

18.2.6     Key Opportunities

18.3        Church & Dwight

18.3.1     Business Overview

18.3.2     Business Segments

18.3.3     Church & Dwight in Global Sexual Lubricant Market

18.3.4     Product Offerings

18.3.5     Key Strengths

18.3.6     Key Strategy

18.3.7     Key Opportunities

18.4        Karex Berhad

18.4.1     Company Overview

18.4.2     Karex Berhad in Global Sexual Lubricant Market

18.4.3     Product Offerings

18.4.4     Key Strengths

18.4.5     Key Strategy

18.4.6     Key Opportunities

18.5        Reckitt Benckiser

18.5.1     Business Overview

18.5.2     Business Segments

18.5.3     Reckitt Benckiser in Global Sexual Lubricant Market

18.5.4     Product Offerings

18.5.5     Key Strengths

18.5.6     Key Strategy

18.5.7     Key Opportunities

 

19           Other Vendors with Prominent Presence in Market

19.1        Bodywise

19.1.1     Company Overview

19.1.2     Product Offerings

19.2        B. Cumming

19.2.1     Company Overview

19.2.2     Product Offerings

19.3        Cupid Limited

19.3.1     Company Overview

19.3.2     Product Offerings

19.4        Empowered Products

19.4.1     Company Overview

19.4.2     Product Offerings

19.5        Good Clean Love

19.5.1     Company Overview

19.5.2     Product Offerings

19.6        Guy & O’Neill

19.6.1     Company Overview

19.6.2     Product Offerings

19.7        Hathor Professional Skincare

19.7.1     Company Overview

19.7.2     Product Offerings

19.8        HLL Lifecare

19.8.1     Company Overview

19.8.2     Product Offerings

19.9        ID Lubricants

19.9.1     Company Overview

19.9.2     Product Offerings

19.1        Innovus Pharma

19.10.1  Company Overview

19.10.2  Product Offerings

19.11      Live Well Brands

19.11.1  Company Overview

19.11.2  Product Offerings

19.12      Lovehoney Group

19.12.1  Company Overview

19.12.2  Product Offerings

19.13      Mayor Laboratories

19.13.1  Company Overview

19.13.2  Product Offerings

19.14      MD Science Lab

19.14.1  Company Overview

19.14.2  Product Offerings

19.15      pjur group

19.15.1  Company Overview

19.15.2  Product Offerings

19.16      Sensuous Beauty

19.16.1  Company Overview

19.16.2  Product Offerings

19.17      Sliquid

19.17.1  Company Overview

19.17.2  Product Offerings

19.18      The Yes Yes Company

19.18.1  Company Overview

19.18.2  Product Offerings

19.19      Topco Sales

19.19.1  Company Overview

19.19.2  Product Offerings

19.2        Trigg Laboratories

19.20.1  Company Overview

19.20.2  Product Offerings

19.21      XR

19.21.1  Company Overview

19.21.2  Product Offerings

 

20           Summary of the Report

20.1        Descriptive Summary

 

21           Summary of Figures

21.1        List of Abbreviations

               

List of Exhibits        

Exhibit 1         Sexual Lubricant Market Segmentation

Exhibit 2         Major Countries Considered in Different Geographies

Exhibit 3         Market Size Calculation Approach 2016

Exhibit 4         Market Size Calculation 2016

Exhibit 5         Various Factors Considered for this Report

Exhibit 6         Currency Conversion 2013−2016

Exhibit 7         Global Sexual Lubricant Market Size and Growth

Exhibit 8         Global Sexual Lubricant Market at a Glance 2016

Exhibit 9         Overview of Global Sexual Wellness Market

Exhibit 10       Real GDP per Capita Growth in Various Developing Countries 2013–2015

Exhibit 11       Dual-income Households in US (1970 vs. 2015)

Exhibit 12       Global Internet-based Offline Retail Sales vis-à-vis Brick-and-mortar and Online Sales 2006−2022 (%)

Exhibit 13       Store-owned Sexual Lubricants in UK

Exhibit 14       Sensitivity Analysis of Key Market Trends 2016–2022

Exhibit 15       US Demography by Population Group 2015 (millions)

Exhibit 16       Levels of Osmolality in Various Things (million moles per lbs.)

Exhibit 17       Per Capita Household Expenditure on Sexual lubricants in Select Regions 2015−2022

Exhibit 18       Value Chain Analysis of Sexual Lubricant Market 2016

Exhibit 19       Global Sexual Wellness Market 2016−2022 ($ billion)

Exhibit 20       Global Sexual Lubricant Market by Historical Data 2013−2015

Exhibit 21       Global Sexual Lubricant Market 2016−2022 ($ million)

Exhibit 22       Comparison of CAGR of Global Sexual Wellness Market vis-à-vis Global Sexual Lubricant Market 2016−2022

Exhibit 23       Active Users of Sexual Lubricants in US 2008−2022 (million)

Exhibit 24       Global Urban and Rural Human Population 1950−2050 (million)

Exhibit 25       Five Forces Analysis 2016

Exhibit 26       Global Sexual Lubricant Market by Format Type

Exhibit 27       Global Sexual Lubricant Market by Product Type 2016 and 2022

Exhibit 28       Global Sexual Lubricant Market by Product Type 2016–2022 ($ million)

Exhibit 29       Comparison of Growth Rate of Various Product Types 2017–2022

Exhibit 30       Global Water-based Sexual Lubricant Market 2016–2022 ($ million)

Exhibit 31       Global Silicone-based Sexual Lubricant Market 2016–2022 ($ million)

Exhibit 32       Global Oil-based Sexual Lubricant Market 2016–2022 ($ million)

Exhibit 33       Global Hybrid Sexual Lubricant Market 2016–2022 ($ million)

Exhibit 34       Various Distribution Channels of Global Sexual Lubricant Market

Exhibit 35       Distribution Channel Flow of Sexual Lubricants

Exhibit 36       Global Sexual Lubricant Market by Distribution Channels 2016

Exhibit 37       Average Vendor Margin on Sexual Lubricants in Market

Exhibit 38       Market Share of Various Regions in Global Sexual Lubricant Market 2016 and 2022

Exhibit 39       Comparison of CAGR of Key Geographies 2016–2022

Exhibit 40       Sexual Lubricant Market in North America by Historical Data 2013−2015

Exhibit 41       Annual Saving Ratio of US 2008−2017

Exhibit 42       Aging Population in US 2010−2050 (Overall Population %)

Exhibit 43       Sexual Lubricant Market in North America 2016−2022 ($ million)

Exhibit 44       Change in US GDP Growth Rate (Q1 2006 − Q2 2016)

Exhibit 45       Sexual Lubricant Market in US 2016−2022 ($ million)

Exhibit 46       Sexual Lubricant Market in Canada 2016−2022 ($ million)

Exhibit 47       Sexual Lubricants Market in North America by Key Countries 2016 and 2022

Exhibit 48       North America: Per Capita Household Expenditure on Sexual Lubricants 2013−2022

Exhibit 49       Sexual Lubricant Market in APAC by Historical Data 2013−2015

Exhibit 50       Gross Domestic Savings of China, India, and South Korea 2008−2014 (income %)

Exhibit 51       Sexual Lubricant Market in APAC 2016−2022 ($ million)

Exhibit 52       Increase in Urban Population in APAC (Overall Population %) 2005−2045

Exhibit 53       Comparison of Southeast Asian Countries with Income Brackets 2010−2025

Exhibit 54       Urban Households in China: Income Breakup 2010−2020

Exhibit 55       Sexual Lubricant Market in China 2016−2022 ($ million)

Exhibit 56       Sexual Lubricant Market in APAC by Key Countries 2016 and 2022

Exhibit 57       Sexual Lubricant Market in APAC by Key Countries 2016−2022 ($ million)

Exhibit 58       Per Capita Household Expenditure on Sexual Lubricants in APAC 2013—2022

Exhibit 59       Historical Data 2013−2015

Exhibit 60       Sexual Lubricant Market in Europe by Historical Data 2013−2015

Exhibit 61       Sexual Lubricant Market in Europe 2016−2022 ($ million)

Exhibit 62       Leading 20 European Countries by Sex Toy Searches on Google 2016-2017

Exhibit 63       Changes in Per Capita Disposable Income in EU-27+1 Countries 2006−2015

Exhibit 64       Sexual Lubricant Market in Europe: Western Europe, Nordic Countries, and Eastern Europe 2016

Exhibit 65       Annual Saving Ratio of Western European Countries 2008−2017

Exhibit 66       Change in Annual Household Disposable Income in Europe 2008−2015 (%)

Exhibit 67       Aging Population Structure in Europe 2014−2050

Exhibit 68       Sexual Lubricant Market in Europe by Key Countries 2016 and 2022

Exhibit 69       Sexual Lubricant Market in Europe by Key Countries 2016−2022 ($ million)

Exhibit 70       EU 27+1: Per Capita Household Expenditure on Sexual Lubricants 2013−2022

Exhibit 71       Sexual Lubricant Market in Latin America: Historical Data 2013−2015

Exhibit 72       Sexual Lubricant Market in Latin America 2016–2022 ($ million)

Exhibit 73       Sexual Lubricant Market in Brazil 2016–2022 ($ million)

Exhibit 74       Latin America: Per Capita Household Expenditure on Sexual Lubricants 2013−2022

Exhibit 75       Sexual Lubricant Market in MEA by Historical Data 2013−2015

Exhibit 76       Sexual Lubricant Market in MEA 2016–2022 ($ million)

Exhibit 77       Sexual Lubricant Market in Middle East 2016–2022 ($ million)

Exhibit 78       Sexual Lubricant Market in Africa 2016–2022 ($ million)

Exhibit 79       Overview of Market Concentration in Various Geographies 2016 (as illustrated by HHI)

Exhibit 80       Leading Four Sexual Lubricant Vendors in Market 2016

Exhibit 81       Descriptive Summary of Global Sexual Lubricant Market

Exhibit 82       Summary of Global Sexual Lubricant Market by Geography 2016−2022 ($ million)

Exhibit 83       Summary of Global Sexual Lubricant Market by Geography 2016−2022 (%)

Exhibit 84       Summary of Global Sexual Lubricant Market by Product Type 2016−2022 ($ million)

Exhibit 85       Summary of Global Sexual Lubricant Market by Product Type 2016−2022 (%)

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