This market research report on the sexual wellness market offers analysis on market size and forecast, market share, industry trends, growth drivers, and vendor analysis. The study includes insights on segmentation by product (sex toys, condoms, exotic lingerie, sexual lubricants, and others), distribution channel (retail and online), and geography (APAC, Europe, North America, and ROW).
The increasing awareness about sexual rights, especially among women, will drive the market share growth in the global sexual wellness market. The US recorded the highest demand for sexual wellness products in the global market. Changes in attitudes and lifestyle garnered with extensive media exposure and support are encouraging new players to enter the market and introduce new products that meet the consumer’s needs and requirements. Innovative packaging and wide availability of a wide range of products through retail and online distribution channels are propelling the growth of the global sexual wellness market. The increasing demand from emerging markets and introduction of innovative sexual wellness products such as flavored condoms, warming jelly, organic oil-based lubricants, and several pleasure-enhancing products will attribute to the market size of the global sexual wellness market during the forecast period.
The shift in consumer interests, expectations, and acceptability of sexual wellness products in mainstream markets is creating new opportunities for vendors in the global sexual wellness market. Vendors are focusing on launching innovative condoms, sex toys, exotic lingerie, sexual lubricants, and various supplements to attracting a larger customer base. The global sexual wellness market is expected to reach $37.19 billion by 2022, growing at a CAGR of 6.03% during the forecast period.
The prominent players in the global sexual wellness market are focusing on increased promotional and marketing activities to increase the market share. By choosing the best distribution channel and effective advertising strategies, vendors are aiming to attract a maximum number of consumers in the sexual wellness market. The proliferation of the internet is making online stores the fastest-growing distribution channel in the global sexual wellness market. Online retailers such as Amazon, eBay, Topco Sales, Lovehoney, and Ann Summers offer a comparative analysis of various types and brands of sexual lubricants and sex toys to gain a larger consumer base. Furthermore, attractive discounts and coupons offered by various online retailers will help create awareness about various sexual wellness products available in the market.
This market research report includes a detailed segmentation of the market by products, distribution channels, and geography.
Segmentation of Global Sexual Wellness Market
Sex toys in the sexual wellness market are witnessing a high demand from countries such as the US, China, and Japan.
The global sexual wellness market by product segment is categorized into sex toys, condoms, exotic lingerie, sexual lubricants, and others. The sex toys product segment dominated the sexual wellness market, accounting for close to 65% of the total market share during 2016. The growing demand for both shared and solo sex toys among end-users is boosting the sale of these products in the global sexual wellness market. The popular sex toys available in the market include vibrators or dildos, massagers, rubber penis, Realdolls, sexual games, and bondage gears. The growing interest in bundle products and “starter kits” by inquisitive customers is creating new opportunities for manufacturers and retailers in the sex toys market. The growing demand and popularity of these products drove the sex toys market to reach $16.95 billion in 2016.
Online websites are the fastest-growing distribution channel in the global sexual wellness market
The distribution channel segment in the global sexual wellness market is divided into two sectors: retail and online. The growth in online sales is projected to increase by over 20% YOY during the forecast period. Online stores offer a variety of affordable options to consumers. Such advantages offered by online stores are propelling the growth of this market segment during the forecast period. Prominent retailers such as Sear's, Wal-Mart, Tesco, and Sainsbury’s are also focusing on offering different products through their online channels to gain a larger market share. Additionally, the growth of the online market in APAC, particularity in India and China will propel the growth the sexual wellness market during the forecast period.
APAC to dominate the market size in the global sexual wellness market during the forecast period
The global sexual wellness market by geography is segmented into APAC, Europe, North America, and ROW. APAC was the largest geographical segment in the global sexual wellness market, occupying more than 40% of the market share during the forecast period. China leads the sexual wellness market in the APAC region. The growing demand for sexual wellness products such as sex toys, condoms, and sexual lubricants from regional markets in India, China, Japan, and South Korea is likely to drive the growth of the market in APAC. Increasing proliferation of sexual wellness products via online websites is attributing to the popularity and awareness of these products in different APAC countries. Urbanization and increasing per capita disposable income in APAC will help the region to maintain its market share during the forecast period.
The key countries profiled in the report are:
The global sexual wellness market is moderately fragmented with many international players providing sexual lubricants with high functionality and designs. Although the market is witnessing the infiltration with low-quality products, the prominent vendors are leading the market competition with occasional spurts of competition from some local players. The competitive analysis in the global sexual wellness market is primarily measured regarding features such as quality, quantity, technology, services, innovation, and price. The growing demand from fast-developing countries in APAC and Latin America will create new opportunities for vendors to expand their business in these regions during the forecast period.
The major vendors in the global market are:
Other prominent vendors include Beate Uhse, Beijing Aimer, Bijoux Indiscrets, Billy Boy, BioFilm, BMS Factory, Bodywise, B. Cumming, CalExotics, Calvin Klein, Convex Latex, Cosmo Lady, Cupid Ltd., Doc Johnson, Eau Zone Oils & Fragrances, Embry, Empowered Products, Fuji Latex, Good Clean Love, Guy & O’Neill, Hathor Professional, HBM Group, HLL Lifecare, ID Lubricants, Innova Quality, Innovus Pharma, IXu, Karex Berhad, L Brands, La Maison Lejaby, La Perla, LELO, Lise Charmel, Live Well Brands, Lovehoney, Mayor Laboratories, MD Science Lab, MTLC Latex, Orient Industry, PHE, pjur group, Sagami Rubber Industries, Sensuous Beauty, Shandong Ming Yuan Latex Co, Shanghai Dahua Medical Apparatus Co., Silk Parasol, Sliquid, StaySafe Condoms, STRATA Various Product Design, Suki (OhMiBod), Tenga, Thai Nippon Rubber Industry (TNR), The Yes Yes Company, Tianjin, Topco Sales, Trigg Laboratories, Triumph, Female Health Company, and XR.
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