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Will the Walk Behind Mowers Dominate the Electric Lawn Mower Market in the US?

Published date : Mar-2019

The online distribution channel is likely to grow at an impressive CAGR in the electric lawn mower market in the US


Arizton’s recent market research report on the electric lawn mower market in the US identifies Deere & Co, Honda Power Equipment, Husqvarna, MTD Products, Bosch, and The Toro Company as the leading vendors that are likely to dominate the market during the forecast period. This research report along with detailed competitive analysis provides a detailed analysis of market segmentation by product types (walk-behind mowers, ride-on mowers, and robotic mowers), by end-user types (residential users, professional landscaping services, golf courses, and government & others), by blade type (cylinder blades, standard blades, mulching blades, and lifting blades), and by drive type (AWD, FWD, and RWD).

The US electric lawn mower market is anticipated to reach revenues of over $1 billion by 2024, growing at a CAGR of around 5% during 2019-2024.

The market research report also offers market size analysis in terms of unit volumes during the forecast period.

Electric lawn mowers are the fastest growing category of garden equipment and have established a strong market presence in developed countries. The US is witnessing moderate growth in the adoption of these electric variants. 

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The electric lawn mower market in the US is divided into four major segments that consist of product type, end-user type, blade type, and drive type.

Walk-behind lawn mower segment dominated the electric lawn mower market in the US during the forecast period

The competitive advantage of walk-behind lawn mowers like easy operations, allows the user to get better proximity to the lawn, convenient to handle on slopes, and easy reach under bushes which reduces the after-mowing work makes them the most preferred mowers in the market. Operator fatigue is a major concern with regard to walk-behind mowers and has largely deterred uptake in the market. The innovations in walk-behind mowers have kept this segment operating well. Honda, for example, has introduced a newly redesigned Honda HRX lawn mower which is capable of delivering 10% additional torque, power, and premium performance. They are particularly popular among residential users and contractors serving high traffic areas such as golf clubs and stadiums and approaches due to the superior cut and the lack of compaction that benefits an already highly-compacted turf owing to the golfers and players treading the lawn.

Professional landscaping services to grow at the fastest CAGR in the electric lawn mower market in the US

The landscaping service providers buy lawn mowers with mowing capability ranging between small to large areas. They also rent or lease this equipment. The countries such as the US and Europe are largely witnessing robust growth in the demand for commercial landscaping. The growth in commercial construction, office spaces, and large parks and gardens has further led to increased revenue in the electric lawn mower market in US. The vendors are investing more in robotic technologies to cater to the demand for eco-friendly solutions. Various regulations on emissions and noise pollutions have forced vendors to introduce energy-efficient solutions in the market.

Online distribution channel to grow in the electric lawn mower market in the US

The online sale contributed over 12% share of the overall revenue to the global market in 2018 propelled by the demand from retailers, dealers, and consumers for a multi-channel approach and support. Commercial lawn mowers are sold largely through dealership websites and online retailers. A lot of offline distributors are moving the sale’s process online by incorporating e-commerce solutions and enterprise resource planning systems. A few examples of online retailers of lawn mowers are Amazon.com, eBay, RobotShop, and MowDirect, with many more operating on a regional level. Consumer prefers online medium because of the ease-of-accessibility, discounted prices, and better convenience.

Other prominent vendors include AGCO, Alamo Group, AL-KO, Ariens Company, Bad Boy Mowers, Black + Decker, Blount International, Bobcat Company, Briggs & Stratton, Carraro, Chevron Group, Cobra, Einhell Germany, Emak Group, ErkuntTraktorSanayii, E.ZICOM, Generac Power Systems, Greenworks Tools, Grey Technology (GTECH), Hangzhou Favor Robot Technology, Hitachi, Hustler Turf Equipment, Linea Tielle, LG, Lowe’s Corporation (Kobalt), Makita Corporation, Mamibot, Masport, McLane Manufacturing, Mean Green Products, Milagrow HumanTech, Moridge Manufacturing, Ningbo NGP Industry, Positec Tool (WORX), SCAG Power Equipment, Schiller Grounds Care, Shibaura, Snow Joe,STIGA, STIHL, SUMEC (Yard force), Swisher Acquisition, Techtronic Industries, Textron, Kobi Company, Turflynx, Yamabiko Europe (Belrobotics), Zhejiang Tianchen Intelligence & Technology, and Zucchetti Centro Sistemi (ZCS).

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The complete overview of the latest market research report on the electric lawn mower market in the US by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges, and provides the market size and forecast for major geographical regions and key countries.

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