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Technological Intervention augmenting Europe Commercial Lawn Mowers Industry

Published date : May-2019

The integration of smart voice-assistants in mowers is increasing in the Europe commercial lawn mower industry.


Arizton’s recent market research report on the Europe commercial lawn mowers industry provides a detailed analysis of market by product types (walk-behind mowers, ride-on mowers, and robotic mowers), end-user types (professional landscaping services, golf courses, and government & others), fuel types (gas-powered, propane-powered, and electric-powered), other types (blade, drive, and start types), and geography (Belgium, France, Germany, Italy, Spain, Sweden, Switzerland, Netherlands, and UK). Deere & Co, Honda Power Equipment, Husqvarna, Kubota, MTD Products, Bosch, STIGA, and The Toro Company are identified as the leading vendors that are likely to dominate the market during the forecast period.

The Europe commercial lawn mowers market is likely to reach over $4 billion by 2024, growing at a CAGR of around 5% during 2018–2024.

The market research report offers market share in terms of volume (million units) during the forecast period.

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The leading drivers and trends that are propelling the Europe commercial lawn mowers industry are discussed below:

Emergence of Robotic Lawn Mowers

Safety is a major challenge while operating lawn mowers and other garden products. Initially, lawn mowers cutting blades would not stop if the mower was lifted from the ground, thereby increasing the risk of injuries to end-users. Nowadays, lawn owners are redesigned and equipped with sensors that stop mowing when they are lifted. The adoption of robotic mowers is increasing due to the advent of smart technology and the popularity of the going green concept. Robotic lawn mowers are quiet, harmless, and consume less electricity than gas and electric mowers. Flymo 1200R robotic lawn mower comes up with theft protection systems. It cannot function without a personal PIN code. The presence of lock feature allows the mower to function on the owner's installation base. The time lock requires the personal PIN to be entered at an interval of 30 days. An audio alarm goes off in case the mower is stopped and requires the PIN code to be entered to stop the alarm. Thus, all the above-mentioned features are expected to drive the demand for robotic lawn mowers worldwide, thereby affecting the commercial lawn mowers market during the forecast period.

Shifting Consumer Focus toward Smart Technology

The increasing smart devices and the growing automation and IoT provide an integrated centralized control of individual systems. Smartphones connect the end-user with the appliances and outdoor equipment. These devices and appliances can be controlled from remote places, using cellphones as terminals. Enhanced connectedness and the ability to converge robotic technology with the smart device concept have been witnessing an acceptance among modern-day tech-savvy end-users. A smart robotic lawn mower falls under the category of smart appliances that allow customers to monitor, control, and perform mowing on a regular basis from a remote location. This phenomenon creates a convenient lifestyle for consumers and enhances the aspect of quality and monitoring for caretakers of lawns and gardens. Belrobotics (now Yamabiko Europe) claims its robotic lawn mowers consume 90% less energy than traditional lawn mowers.

Vendors are increasingly focusing to make robotic lawn mowers user-friendly and smart. The Kobi company launched a robotic lawn mower, which is a three-in-one device, integrated with features such as lawn mowing, snow throwing, and leaf blowing in the US and European markets. The incorporation of robotics, automation, and intelligent systems in lawn mower devices is the future. The integration of smart voice-assistants in mowers is increasing in the market. LG’s robotic lawn mower will work with both Google Assistant and Amazon Alexa and has a GPS tracking system.

AGCO, Alamo Group, AL-KO, Ariens Company, AS-Motor, Bad Boy Mowers, Black + Decker, Blount International, Bobcat Company, Briggs & Stratton, Carraro, Chevron Group, Cobra, Einhell Germany, Emak Group, ErkuntTraktorSanayii, E.ZICOM, Generac Power Systems, Greenworks Tool, Grey Technology (GTECH), Hangzhou Favor Robot Technology, Hayter Limited, Hitachi, Hustler Turf Equipment, Linea Tielle, LG, Lowe’s Corp. (Kobalt), Makita Corp., Mamibot, Masport, McLane Manufacturing, Mean Green Products, MilagrowHumanTech, Moridge Manufacturing, Ningbo NGP Industry, Positec Tool (WORX), SCAG Power Equipment, Schiller Grounds Care, Shibaura, Snow Joe, STIHL, SUMEC (Yard force), Swisher Acquisition, Techtronic Industries, Textron, The Kobi Company, Turflynx, Yamabiko Europe (Belrobotics), Zhejiang Tianchen Intelligence & Technology, and Zucchetti Centro Sistemi (ZCS) are the other prominent vendors in the Europe commercial lawn mower industry.

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The complete overview of the latest market research report on the Europe commercial lawn mowers industry by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges, and provides market sizing and forecast for major geographical regions and key countries.

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