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Increased Landscaping Industry spurts growth of Robotic Lawn Mowers

Published date : May-2019

Companies across the global robotic lawn mower industry are increasing their spending on IoT to improve their customer experiences.


Arizton’s recent research report on the global robotic lawn mowers market provides a comprehensive industry study, trend forecasts, and competitive analysis. The study segments the market by lawn area type (small, medium, and large-sized), end-users (residential users, professional landscaping services providers, and golf courses and others), technology (smart robotic lawn mowers and non-smart robotic lawn mowers), distribution (retail and online stores), and geography (North America, APAC, MEA, Latin America, and Europe).

The global robotic lawn mower industry is expected to reach $2.69 billion by 2024, growing at a CAGR of 14.69% during 2018–2024.

The growing convergence of consumer electronics and (Internet of Things)IoT, increased adoption of green spaces and green roofs, the growth of the landscaping industry, and development of sustainable cities are expected to boost the global robotic lawn mower industry during the forecast period.

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Growing Convergence of Consumer Electronics and IoT

With the increasing internet penetration globally, devices are becoming more digitized. The global robotic lawn mower industry is witnessing an increasing penetration of IoT in gardening equipment. Several vendors are exploring means to use IoT to streamline manufacturing processes and SPM (supply chain management) and deliver personalized customer experience. Vendors are trying to introduce smart devices, which can collect, analyze, and share the real-time data, thereby offering insights about the end user's preferences.

Further, companies across the global robotic lawn mower industry are increasing their spending on IoT to improve their customer experience by delivering proactive services. The latest trend witnessed in the global robotic lawn mower industry is the increased adoption of smart robotic technology among end-users across the world (robotic personal assistants, robotic lawn mowers, robotic window cleaners, and robotic vacuum cleaners). For instance, Husqvarna introduced GARDENA Smart System featuring the Gardena smart Sensor, the Gardena smart Water Control, and the Gardena smart Sileno. These features allows end-users to monitor lawns and gardens through mobile applications.

Internet is Shaping End-user’s Behavior

The global robotic lawn mower industry is witnessing changes in shopping patterns as consumers are increasingly turning to digital channels. These digital channels provide a vast range of products at one place clubbed with attractive discounts. For instance, studies conducted in the US reveal that nearly 50% of US nationals shop online for garden and lawn tractors. The studies also reveal that manufacturers' websites of lawnmowers account for a moderate share of online shopping and high-priced products tend to have more retail buyers. Further, the global robotic lawn mower industry is also witnessing an increased influence of digital consumerism on the sale of lawn mowers. Amazon, RobotShop, and eBay are the largest vendors in the online retail market for lawn mowers.

Healthy Growth of Landscaping Industry

The demand to beautify and increase the aesthetic look of commercial and residential lawns and gardens has offered a momentum to landscaping services. Customers are looking forward to increase the frequency of outsourcing landscaping services for the maintenance of corporate, institutional, and residential areas. They are expanding their planting areas, replacing lawns, and designing and building new landscape. In 2017, the overall retail value of garden improvement products market in the UK and France reached $58 million and $47 million, respectively.

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Honda Power Equipment, Husqvarna, MTD Products, Robert Bosch, STIGA, ZCS (Zucchetti Centro Sistemi) are the leading vendors in the global robotic lawn mower industry.

The complete overview of the latest market research report on the global robotic lawn mower industry by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges, and provides market sizing and forecast for major geographical regions and key countries.

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