Mobile/app-based lottery market is growing at a CAGR of more than 10% by 2023.
Arizton’s recent market research report on the online lottery market identifies Lotto Direct (theLotter.com), LottoSend (LottoSend.com), Play UK Internet (PlayHugeLottos.com), Legacy Eight, and Lotto Agent as the leading vendors that are likely to dominate the market during the forecast period. This research report provides a detailed analysis of market segmentation byproduct (online draw-based games, online instant games, online sports lotteries, and others), by platform (desktop and mobile/app-based), and by geography (APAC, North America, Europe, Latin America, and MEA).
The online lottery market is expected to reach values of more than $10 billion by 2023, growing at a CAGR of approximately 8% during 2017-2023.
The online lottery market is divided into three major segments that consist of product, platform, and geography.
Sports lotteries segment to grow at the fastest CAGR in the online lottery market during the forecast period
The online lottery market by product is segmented into online draw-based games, online instant games, online sports lotteries, and others. Sports segment dominated around 1/3rd of the total market share in 2017, growing at a CAGR of around 9% during the forecast period. These games involve placing of bets on various real-time sports activities across certain geographies. Sports lottery activity involves placing bets across varied sports such as football, basketball, baseball, hockey, soccer, boxing/MMA, Auto racing, and golf. The increasing popularity of sports betting is augmenting the growth of this segment in the online lottery market. Europe and China (Asia Pacific) are the largest revenue generators in the global market. The FIFA world cup (2014) in Brazil, helped the company push its sales up by 384%. Hungary’s SzerencsejátékZrt is another vendor in Europe, which has witnessed growth owing to the rise of sports betting and other instances in the country. The increasing availability of advanced technology in such countries coupled with huge scope for customers to cash in makes these countries are factors attributing to the growth of the global online lottery market during the forecast period.
Mobile-platform to grow at a significant CAGR in the online lottery market during the forecast period
The platform segment in the online lottery market is divided into desktop and mobile/app-based. Mobile/app-based is the fastest growing segment in the global market at a CAGR of more than 10% during the forecast period. The purchase of tickets carried out online on smartphones or tablets is considered under this segment. The increasing penetration of smartphones and the advent of connected devices is propelling the growth of this segment in the online lottery market. The ease of convenience it offers to an end-user in gambling within the comfort of their own space are major factors fueling the growth of this segment in the global market. The leading vendors are launching more and more games supported by mobile devices to gain a larger number of consumers in the globalmarket. Players such as New NC (North Carolina) lottery and the Jack pocket have launched online apps for the customer’s convenience in playing such games in the market. Accessibility of mobile phones, internet adoption, and ease andconvenience of using smartphones in such games will create new avenues for service providers in the market. The vendors are integrating features to mobile applications that provide real-time offers, prize and ticket information, and quick payment facilities to gain a larger online lottery market share.
APAC to grow at a considerable CAGR in the online lottery market during the forecast period
The online lottery market by geography is classified into APAC, North America, Europe, Latin America, and MEA. APAC dominated the second largest market share in 2017, growing at a CAGR of more than 9% during the forecast period. The improving the quality of life and increasing per capita disposable income are two major factors contributing to the growth of the APAC region in the global market. APAC is one of the largest markets for traditional gambling and the second largest market for online gambling activities in the world. The increasing popularity of sports betting and poker games in the region will boost revenues in the global online lottery market. China & SAR, Singapore, Japan, South Korea, Vietnam, and India are the largest revenue generators in the APAC market. The growing preference for differentiated and value-added products will encourage vendors to launch a diverse portfolio in the region over the next few years. The increase inper capita disposable income will enhance end-users’ spending sentiments, leading to a rise in expenditure on leisure activities resulting in higher revenues in the APAC online lottery market.
The other prominent players in the online lottery market are Ardua Ventures (OneLotto.com), Bmillions, Betpoint Group, Camelot Group, IGT, Jackpot.com, LotteryMaster, LottosOnline, Lottoland, Lotto247, Morpheus Games, MultiLotto, Playtech, Svenska Spel, Tatts Group, win2day, Y&M Hans Management Limited, 1xBet, and 24Lottos.
The complete overview of the latest market research report on the online lottery market by Arizton is now available.
The report also offers a detailed study of major trends, drivers, challenges, and also provides the market size and forecast for major geographical regions and key countries.
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