AL-KO, Belrobotics, Deere & Co., E. ZICOM, Hangzhou Favor Robot Technology, Hitachi, Honda, Kobi, LG, Linea Tielle, Mamirobot, Milagrow HumanTech, MTD Products, Positec Tool, and STIHL are among other vendors having prominent presence in the global robotic lawn mower market.
Robotic Lawn Mower Market – Global Outlook and Forecast 2017 – 2022, market report by Arizton Advisory & Intelligence, states that the global robotic lawn mower market is likely to witness an intense competition among vendors. According to the report, the global robotic lawn mower market is highly concentrated with a limited number of small and large-sized players and the competition among these players is intense.
Market concentration in developed countries such as Europe is higher, while the robotic lawn mower market is more fragmented in developing regions such as APAC because of the presence of local vendors who provide low-cost robotic lawn mowers. However, certain vendors have entered more niche segments. For instance, Husqvarna has launched some high-end mowers (Automower 450x costs US$3,500).
Husqvarna, Friendly Robotics/Robomow, ZCS (Zucchetti Centro Sistemi), Global Garden Products (GGP), and Robert Bosch are some of the major vendors in the global robotic lawn mower market.
In 1998, the company released its first Robomow in Israel. It distributes its products worldwide by forming strategic alliances with other outdoor power product manufacturers. The company also forms strategic alliances with distribution partners for its products worldwide.
Global Garden Products (GGP)
GGP offers its lawn mowers under the brand names, Stiga and Alpina. The company is one of the leading providers of powered garden equipment in Europe. Stiga and Alpina brands sell their product through a network of dealers across Europe. GGP have also established partnerships with resellers and wholesalers to distribute its products in the region.
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Husqvarna stepped into the robotic lawn mower market in 1995 with its first solar-powered robotic lawn mower, the Automower. The product distribution channels differ as per the company’s divisions. It also offers robotic mowers via online channels such as Amazon. The company is witnessing continued strong growth in existing markets, as well as, rapid acceptance in newly developed markets for robotic lawn mowers.
Bosch introduced its first robotic lawn mower, Indego, in July 2012. In September 2015, Bosch extended its autonomous lawn care offering by introducing Predictive Mow (a new extension to Bosch Smart Gardening application) with Indigo Connect series, offering optimized autonomous lawn care. Bosch sells its robotic mowers in Europe through dealers, resellers, and online channels such as Amazon and MowDirect.
The competition among these companies has intensified, leading to the introduction of many innovative and advanced lawn mower in the market. AL-KO, Belrobotics, Deere & Co., E.ZICOM, Honda, Hangzhou Favor Robot Technology, MTD Products, Positec Tool, and STIHL are other vendors with a prominent presence in the global robotic lawn mower market.
The key market players compete in terms of services, product availability, price, technology, quality, efficiency, and product effectiveness. While professional end-users involve in the garden care of large areas regard high-quality equipment as the primary buying criteria, individual end-users working on less-intensive, smaller gardens consider price and often credit facility over quality. Thus, vendors must market their products accordingly. The growth of vendors in the robotic lawn mower market also depends on market conditions, technological innovations, and industry development.
Access to the capital requirements bars the entry of new players in the global robotic lawn mower market. Development and commercialization of robotic technology remain two key capital intensive areas for new vendors. Therefore, existing vendors must expand geographically, while reviving domestic demand to achieve sustained growth. Vendors can boost profitability by practicing efficient production techniques that minimize product costs and mitigate associated risks.
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