Green Initiatives Boosting Growth of Electric Lawn Mower Market in Europe


Arizton’s recent market research report on the electric lawn mower market in Europe provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the market by product types (walk-behind mowers, ride-on mowers, and robotic mowers), by end-user types (residential users, professional landscaping services, golf courses, and government & others), by blade type (cylinder blades, standard blades, mulching blades, and lifting blades), by drive type (AWD, FWD, and RWD), and by geography (Belgium, France, Germany, Italy, Spain, Sweden, Switzerland, Netherland, and UK).

The electric lawn mower market in Europe is expected to reach values of more than $4billion by 2024, growing at a CAGR of approximately 7% during 2019-2024

The demand for garden equipment is fuelled by factors such as an increase in the income level, consumer awareness, aging population, and increased zeal for backyard beautification. The increase in end-users’ disposable income has increased their purchasing power, thereby boosting replacement demand in the electric lawn mower market in Europe.

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The top drivers and trends propelling the electric lawn mower market in Europe are discussed below:

Increasing adoption of green spaces and green roofs

The green spaces have many environmental benefits and they help to improve air and water quality and reduce heat build-up in the environment. The electric lawn mowers have been witnessing increasing application in the commercial sector and are increasingly accepted in various applications in golf courses and other large parks and lawns. Green spaces foster community interaction and offer recreational uses. Rapid urbanization is leading to an imbalance in the environment because of improper resource usage and increased pollution. Thus, urban planners and city officials worldwide are giving an increased emphasis on the allocation of green spaces in cities to improve livability.

Green roofs help to cool the environment, insulate infrastructures and buildings, reduce air pollution, and also increase biodiversity. They also serve as micro parks. These factors are fueling the use of green roofs globally. Robotic lawn mowers are an alternate choice over traditional lawn mowers for mowing these green roofs as they are better suited for mowing in closed locations bordered by wires. Thus, these green roofs initiatives would drive the robotic lawn mower market during the forecast period.

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The inclination of customers towards smart technology and sustainable cities

Smart homes and smartphones make people life easier, all the appliances and household equipment in the home are connected to the wireless mode of communication. These are connected and controlled from remote places using smartphones. The development of smart homes will make it possible to program a complete and autonomous robotic lawn mower. Robotic lawn mowers could become an integral part of a smart home. Enhanced connectedness and the ability to converge robotic technology with the smart home concept have been witnessing an acceptance among the modern-day tech-savvy end-users. The latest trend observed in the global lawn mower market is increasing adoption of smart robotic technologies like robotic personal assistants, robotic lawn mowers, robotic window cleaners, and robotic vacuum cleaners among end-users across the world. This phenomenon creates a convenient lifestyle for consumers and enhances the quality of life.

There are growing awareness and interest in the environmental, health, and social benefits of green spaces, enabling the development of sustainable cities for inclusive growth. The sustainable living initiatives and other efforts to nature-scape, the expansion of lawns are expected to spike, warranting the use of lawn maintenance products and services, thereby driving the growth of the electric lawn mower market in Europe.

Deere & Co, Honda Power Equipment, Husqvarna, MTD Products, Bosch, STIGA, and The Toro Company are the leading vendors in the electric lawn mower market in Europe.

The complete overview of the latest market research report on electric lawn mower market in Europe by Arizton is now available.

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The report offers a detailed study of major trends, drivers, challenges and also provides the market size and forecast for major geographical regions and key countries.

Read our latest market research report: Global Electric Lawn Mower Market – Comprehensive Study and Strategic Analysis 2019−2024

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