Will Smart Technology Rule Global Electric Lawn Mower Market?


Arizton’s recent market research report on the global electric lawn mower market provides comprehensive industry and competitive analysis and trend forecasts. The research study segments the market by products (walk-behind mowers, ride-on mowers, and robotic mowers), end-users (residential, professional landscaping services, golf courses, and government & others), drive types (AWD, FWD, and RWD), and blade types (cylinder blades, standard blades, mulching blades, and lifting blades).

The global electric lawn mower market is expected to generate revenue of around $7 billion by 2024, growing at a CAGR of approximately 8% during 2018−2024.

The continuing convergence of robotic lawn mowers and IoT is a major trend witnessed in the electric lawn mower market. Rapid urbanization and industrialization are among two major factors that are driving the adoption of electric lawn mowers in several end-user sectors.

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The top three drivers and trends driving the global electric lawn mower market are discussed below:

Emerging Growth and Popularity of the Landscaping Industry and Sustainable Cities

The need to increase the aesthetic appeal of commercial and residential lawns and gardens is increasing the popularity of landscaping services worldwide. This has resulted in the landscaping of outdoor yards and spaces, thereby gaining considerable momentum globally. Therefore, the increase in professional landscaping services is affecting the global electric lawn mower market. The demand for yard and lawn care services is increasing from the non-commercial end-user segment. Low house interest rates and better job markets in countries such as the UK have increased customers’ spending on home improvement and aesthetics.

There is a collective effort among urban planners, government agencies, ecologists, environmental bodies, and public-private partnerships to develop new green spaces and preserve and improve the existing ones. Integrative designing, innovative planning, and the use of technology are primarily being used to develop greenways, trails, parks, reserves, green roofs, and other green spaces. Along with these initiatives and other efforts to nature-scape, the expansion of lawns is expected to spike, warranting the use of lawn maintenance products and services, which is driving the growth of the global electric lawn mower market.

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The emergence of Robotic Lawn Mowers

A sudden rise in the demand for robotic lawn mowers proves their effectiveness in maintaining lawns and rising popularity among end-users worldwide. These mowers would overcome challenges such as electrocution. These devices have been redesigned and are equipped with sensors that stop mowing when they are lifted and are equipped with machine vision to identify obstacles and a compass, accelerometer, GPS, camera, and safety sensors. A robotic lawn mower requires minimum human intervention. In addition, built-in safety features are installed in many variants to prevent injuries. Robotic lawn mowers are quiet and harmless, and they consume less electricity than gas and electric ones; which is a major driver for the growth of the global electric lawn mower market.

Shifting Consumer Focus toward Smart Technology

The development of smart homes will make it possible to program a complete and autonomous robotic lawn mower. Robotic lawn mowers could become an integral part of smart homes. Enhanced connected facility and the ability to converge robotic technology with the smart home concept have been witnessing an acceptance among modern-day tech-savvy end-users. The latest trend witnessed in the global lawn mower market is the increased adoption of smart robotic technologies among end-users across the world.

A smart robotic lawn mower is characterized by intelligent visual navigation and its ability to integrate with the internet and control through a smartphone application. This phenomenon creates a convenient lifestyle for consumers and enhances the quality of life. The adoption of smart home appliances also reduces electricity bills. The global electric lawn mower market is expected to witness rapid growth in the future due to increased awareness of connected devices among end-users. Husqvarna has its GARDENA Smart System featuring the Gardena smart Sensor, the Gardena smart Water Control as well as the Gardena smart Sileno. The smart system allows end-users to constantly monitor their lawns and gardens through a mobile application.

Deere & Co, Honda Power Equipment, Husqvarna, MTD Products, Bosch, STIGA, and The Toro Company are the leading vendors in the global electric lawn mower market.

The complete overview of the latest market research report on the global electric lawn mower market by Arizton is now available.

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The report offers a detailed study of major trends, drivers, and challenges and provides the market size and forecast for major geographical regions and key countries.

Check our latest market research report on: Global Electric Lawn Mower Market – Comprehensive Study and Strategic Analysis 2019−2024

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