UK Lawn Mower Market – Comprehensive Study and Strategic Analysis 2019−2024

INDUSTRY INSIGHTS

The UK lawn mower market size to cross USD 3 billion by 2024, growing at a CAGR of 5% during the forecast period. The introduction of new technology and products that are designed to cater to the changing demands of customers across the landscaping industry is fueling the growth of the UK lawn mower market. The leading vendors are pioneering new application technology and providing services such as lawn aeration, tree, and shrub care, and insect and disease control to attract a maximum number of consumers in the region. The growing demand for lawn mowers that incorporates route optimization technology, geo-measuring, mobile irrigation system controllers, and ride-on equipment will drive innovation across the region. The increasing cross-border activities in New World cities such as Oslo, Brussels, Stockholm, and Dublin are driving high investment volumes in the European lawn mower market. The introduction of robotic lawn mowers that help perform a variety of complex and simple tasks, which are time-consuming or repetitive will create lucrative opportunities for the leading vendors. The development of intelligent machines with additional features such as smart navigation, laser vision, lawn memory, mapping, and self-emptying functions will boost innovation across the region. The implementation of the EU regulations on energy-efficiency and noise guidelines will drive the need for product upgrades and contribute to the revenues in the region. The development of lightweight gardening tools has made it easy for users to use these tools will help in the growth of the UK market. The growing demand for smart technology devices and an increase in consumer spending sentiments will promote the development of innovative products in the region. The launch of cost-effective robotic lawn mowers under the price range of $1,000−$1,200 will boost the adoption of these devices across the region.

MARKET DYNAMICS

The growing influx of battery- powered products and multi-use equipment will result in the evolution of the UK lawn mower market. The increasing number of professional landscaping services within municipalities, hospitality, office, state entities, and customers with indoor projects looking for zero exhaust emission and noiseless equipment is fueling demand for battery-powered devices in the region. Several top players are working with rebate programs that incentivize governments to purchase sustainable equipment or existent trade-in fleet for battery-powered ones in the region. The increasing investments on the development of alternative battery technologies will lead to the launch of new devices with energy saving features and efficient productivity in the region. For instance, STIHL Lightning Battery System constitutes a lithium-ion battery technology characterized by low self-discharge. The vendors are outlining ROIs in terms of fuel savings and maintenance that battery-powered equipment offers to attract the maximum number of consumers across the region.

Top trends observed:

• Healthy Growth of Landscaping Industry
• Development of Sustainable Cities
• Shifting Consumer Focus toward Smart Technology
• Influence of Internet in Shaping End-users' Purchasing Behavior

INFORMATION OFFERED IN THE REPORT:

• Market overview of the landscaping industry dynamics
• The emergence of robotic lawn mowers and its impact on the growth
• The influx of alternate spaces & community creation impacting the demand
• Market dynamics – growth trends, investment opportunity, drivers, and restraints
• Garden equipment market overview – Market size and forecast | 2018−2024
• UK lawn mower market - Historical data | 2016−2017
• Market segmentation − Detailed analysis of segmentation that includes product type, end-user type, fuel type, mower blade type, drive type, and start type across the UK.
• Competitive landscape – It includes information about leading 7 key vendors and 51 other prominent players.

KEY HIGHLIGHTS

1. The EU initiatives towards green projects and Horizon 2022 is boosting the demand for innovative machines in the UK region.
2. The focus on reducing weight, effectiveness, and speed of the equipment and adding additional features will boost sales in the UK region.
3. Vendors investing in product customization will enhance their consumer base and in the UK lawn mower market share.
4. International players with better technical and financial resources are dominating the total market share.
5. Exmark recently introduced Enhanced Control System Technology that eases use and offers better ergonomics and comfort to walk-behind mower end-users.
6. The increasing establishment of new golf courses, amusement parks, and public gardens will boost the demand for new machines in the UK region.

KEY VENDOR ANALYSIS

The UK lawn mower market is highly fragmented with the presence of various international and regional players. The vendors are using new business models and focusing on developing the portfolio of their establishments to drive the growth.

Major Vendors:

• Deere & Co
• Honda Power Equipment
• Husqvarna
• MTD Products
• Bosch
• STIGA
• The Toro Company

UK LAWN MOWER MARKET SEGMENTS

By Product Type | 2019-2024

• Walk-behind
• Reel/Cylinder Mowers
• Self-propelled
• Push Mower (excl. Reel)
• Hover Mowers
• Ride-on
• Standard Ride-on
• Zero Turn
• Lawn Tractor
• Garden Tractor
• Robotic

By Fuel Type | 2019-2024

• Manual-powered
• Gas-powered
• Propane-powered
• Electric-powered
• Corded  
• Cordless/Battery-powered

By End-user Type| 2019-2024                                                        

• Residential Users
• Landscaping Services Providers
• Golf Courses
• Government & Others

By Blade Type | 2019-2024

• Cylinder Blades
• Deck/Standard Blades
• Mulching Blades
• Lifting Blades

By Drive Type | 2019-2024

• Manual Drive
• AWD (All-wheel Drive)
• FWD (Front-wheel Drive)
• RWD (Rear-wheel Drive)

By Start Type | 2019-2024

• No Start Required
• Keyed Start
• Push Start
• Recoil Start (Pull/Manual/Rewind Start)